QUEEN is the founder of the arkika brand. Even people who know a lot about all the products of this brand may not know much about QUEEN, but as a real brand connotation, it is influenced by its founder. It is inevitable. Often, the personality and living environment of brand founders will be reflected in their own brands.
For example, this cat swing is closely related to QUEEN's living environment. QUEEN first lived in Tokyo. In a small apartment, in addition to a bed, there is only room for a table. The space is small, and there is a five-year-old cat. The cat's name is ARKIKA. In summer, it is inevitable to put up a mosquito net, and the cat will Run to the top of the mosquito net, close your eyes and relax while shaking, so this product was born. In the middle of the small round nest, with an arc of about 15 degrees, the cat will feel like a swing when it goes up with a little force.
In 2010, QUEEN graduated from an unknown design school in Tokyo. In the first few years, she also worked seriously. However, QUEEN is a playful person, and the concept of design is often ignored. The company ignored her, leaving her with no sense of existence, and she soon quit her job. Queen was not content with being ordinary, and she kept going to famous pet product companies across the country to promote her design concepts. The hard work involved is self-evident, and she also She was once recognized, but the conditions put forward were more stringent. Either the design concept would be changed beyond recognition, or a designer with ordinary skills would be hired. This was unacceptable to QUEEN, who was young, energetic and unruly. In 2013, QUEEN opened her own company on a pedestrian street in Tokyo, and the brand was named ARKIK after her cat.
People are gradually tired of the fancy designs that were popular in cat litters in the past. ARKIKA is simple, practical, and interesting. It is as refreshing as a sweet spring for pet owners. In just one year, the business has been booming. With the popularity rising, QUEEN moved his store to the more fashionable Tokyo Tower. Until now, simply making cat houses could not satisfy QUEEN's ambition for the pet products business, so she entered the field of pet bags.
ARKIKA’s bags are designed with innovative styles, such as K9’s European and American low-key models, which are just like human travel bags. You can travel with your pets, take the subway, or just take your pets with you. When going out for shopping, QUEEN got inspiration from mountaineering bags and added a touch of European and American style to K9, changing the early trend of overly gorgeous pet bags.
The K8 incorporates the characteristics of Haus design, simplicity, practicality, generous and open lines, which is even more eye-catching It’s hard to resist. QUEEN’s unique creations come from her unique insights into aesthetics and her rare talent, which is inseparable from the circle of friends she has formed. QUEEN’s playfulness lies in her time and her use of her time. She came to make friends with painters, travelers, and all kinds of intellectuals. Many of her friends were outstanding people in different fields, and it was these people's ideas that had a crucial influence on her design.
The products entering China have been launched one after another, making people full of expectations.
发布评论