Recently, Dibaocheng and Alibaba Local Life held a cooperation signing ceremony at the Ali Park in Hangzhou. Ye Zhongguang, general manager of Dibaocheng, said that the cooperation between Dibaocheng and Alibaba Local Life will bring development opportunities to more pet hospitals and jointly build new business formats in the industry.

Previously, Dibaocheng has been serving pet hospitals in the supply chain. Taking the 3000th DR installation as a new starting point, starting from next year, Dibaocheng will be committed to helping pet hospitals obtain traffic and gain customers. End-service pet hospital.

Pet industry news: Recently, the pet brand pidan announced that it has joined forces with King of Glory to launch limited cooperation pet products to create cross-dimensional super cute pet products.

As the first brand to cooperate with King of Glory, pidan has integrated game elements into pet products for this joint venture and launched more than ten products. A limited edition pet product, customized specifically with the King of Glory worldview in mind.

It is understood that the two parties have launched four series of pet products through this cooperation, including fantasy series, canyon series, Changan series and video game series.

Meng Veterinary Clinic and Tao Dou Wan Guo

reached a strategic cooperation

On December 29, with the theme of "New Intersections, Creation and Linkage - Go to the New Retail Alliance" A strategic cooperation conference between Meng Veterinary Hospital and Taodou Wanguo Retail with the theme of "Appointment" was held in Hangzhou Naais International Science and Technology Park.

This conference aims to have in-depth exchanges between the two parties in retail and other aspects, jointly explore new new retail businesses in the "Internet +" era, focus on pet product marketing, collaborate with advantageous resources, and create joint development. Through the combination of online and offline, physical retail and online retail will be integrated to enhance the core competitiveness of both brands and jointly open up a new pattern of retail cooperation. The signing of this strategic cooperation agreement marks that both parties have made breakthrough progress in various fields such as retail and brand marketing.

Both Meng Veterinary Hospital and Taodouwanguo are discussing cooperation in marketing promotion, products and other fields, aiming to provide consumers with high-quality pet products and derivative services, constantly explore new business scenarios, and jointly Create excellent quality. Combining new retail channels to carry out online and offline marketing, relying on various channels such as "Cute Veterinary Clinic Mini Program Mall + Douyin Mall + Tmall Flagship Store + Offline Store Sales" to gradually form its own private traffic pool, enriching consumption The readers’ experience of online and offline shopping scenes has also brought the majority of “shit collectors” closer and closer to a more refined and comfortable pet-raising experience.

PAWKA joins hands with trendy nightclub

AKOMA opens "Meow Star Branch";

Recently, PAWKA and trendy nightclub AKOMA have played tricks and jointly opened an AKOMA" "Meow Star Branch" not only has a GOLLUM GOLLUM (simulated cat purring) themed party, but also co-branded peripherals customized for cats.

Nobles cooperates with DreamWorks Films

"Puss in Boots 2"

Recently, a film that pet lovers cannot miss - DreamWorks' new film The masterpiece "Puss in Boots 2" is currently in theaters. With its wonderful storyline and unique style of painting, it has received praise and praise across all major social media, with a score of 8.2 on Douban.

As the official pet brand partners of the movie, Noble Pets and Awen Pets carefully create special movies with pets, inviting pets and pet owners to enjoy the beauty of movies together in the cinema. It is reported that Noble Pets has reached a cooperation with "Puss in Boots 2" this time, and the spiritual core of the film and the brand concept are running in both directions.

Nestlé Purina is building a pet wet food factory in Ohio

According to foreign media reports, following the announcement in 2020 of building a pet food factory in the US domestic market After the factory, Nestlé Purina Pet Foods plans to build a new pet food factory in Clermont County, Ohio, USA. The new facility will produce wet pet food products, while the completed Williamsburg, Ohio, facility will focus on dry pet food. The newly expanded production capacity will be used to meet the growing market demand of the pet food market in the Midwestern United States to alleviate the high transportation costs from distant factories. The new factory construction project will involve the construction of a manufacturing facility to install multiple production lines to produce packaged wet pet food in a variety of sizes, among other things.

Pizza Hut and Tat Fund launch charity activities

Recently, in order to support the protection of stray animals, Pizza Hut and Beijing Ait Animal Protection Charity Foundation (hereinafter referred to as Tat Fund) jointly launched the "Must Be Pampered" ——Stray Animal Care Plan" public welfare project. In Tianjin, Pizza Hut teamed up with the Tianjin Small Animal Diagnosis and Treatment Industry Association and Tianjin TV’s Cute Pet Showcase to hold the “Tianjin Heart Care Must Be Pampered” pet social conference at the country’s first Pizza Hut garden-themed restaurant, Tianjin Yanlord Isetan Restaurant. .

The on-site initiative was to use adoption instead of purchase, popularize scientific pet-raising knowledge, build an animal social platform, and support the stray animal care program. At the same time, the "Must Be Pampered" public welfare project also launched a themed public welfare package. Every package sold , Pizza Hut will donate 1 yuan to the "It Fund" stray animal protection public welfare project.

Investment and Financing Information

Acquisition of British supplement brand Lintbells

Walkin' Pets, an American supplier of pet mobility assistance equipment

UK Joint supplement brand Lintbells hopes to increase sales and expand into new markets. The acquisition is part of Lintbells' US growth strategy and represents a "significant expansion" of its footprint. The company, which is already in the market with its supplements business, plans to expand its product range in the North American market.

According to Lintbells, the acquisition of Walkin' Pets will open new markets in the UK and internationally due to the company's global distribution network.

Lintbells CEO Fiona Hope said that the acquisition will enter a new industry and the company is moving towards becoming a global pet healthcare company.

Walkin' Pets, founded in New Hampshire in 2001 by Mark Robinson, offers a wide range of assistive products for pets, including wheelchairs, harnesses and braces.

Indian pet care company Supertails has received funding

Supertails’ funding, with participation from various investors and angel investors, will create a one-stop platform for pet owners to cater to all their needs . The funding round is backed by Fireside Ventures, Saama Capital and DSG Consumer Partners, whose expertise has made the platform the most popular pet care platform in India.

Supertails is a Bengaluru-based startup founded in 2021 with the aim of creating a comprehensive pet care platform, its one-stop shop supertails.com has the largest range of pet supplies with over 10,000 references and 200 partner brands; in addition, the platform is building its direct-to-consumer (DTC) brand called Henlo. It plans to use the funding to double down on innovative technology, including launching its own app.

The company had revenue of $6.1 million over the past year and a half and aims to double that number by March 2023.

Exhibition Activities

The 5th New Domestic Pet Products Award Ceremony was held

82 weights The winners of the first-class awards were announced

On December 29, the 2022 New Domestic Pet Awards Ceremony, co-sponsored by the China Pet Industry Annual Conference, Pet Industry Experts, and Shandong Pet Industry Association, was held through an online live broadcast.

During more than 8 hours of live broadcast on Pet Industry Home video account, nearly 15,000 people watched it, with more than 37,000 views, nearly 1,000 people online at the same time, and more than 37 likes in the live broadcast room. 10,000 times, with more than 16,000 comments, and 20+ domestic brands sent out welfare gift packages worth nearly 50,000 yuan.

The opening speech was delivered by An Zhongping Lianmai, President of the Shandong Pet Industry Association. Several pet industry anchors announced 82 products including the annual innovative product, the annual dark horse brand, and the annual professional choice product. The award of several heavyweight awards also included the special guest Cheng Yang, chairman of the Pet Industry Working Committee of the China Entry-Exit Inspection and Quarantine Association, who announced the overseas brand of the year. At the same time, this award ceremony also invited platform guests from Tmall, JD.com, and Douyin to announce the results. won the Platform Choice of the Year award.

For more information, please click "Nearly 15,000 people watched the new domestic pet awards ceremony live, and 82 awards were announced today" to view.

The Chengdu Pet Expo is scheduled

According to pet industry experts, today the Tianyi Pet Expo announced that the 11th Tianyi Chengdu International Pet Expo will be held in May 2023. It will be held at Chengdu Century City New International Convention and Exhibition Center from October 25th to 28th.

Government Affairs & Other Information

The General Administration of Customs cancels

Nucleic acid testing of imported cold chain foods

On December 28, the General Administration of Customs The agency issued an announcement: Starting from January 8, 2023, measures such as nucleic acid monitoring and testing for the new coronavirus at the ports of all imported cold chain foods and non-cold chain items will be cancelled.

38 types of imported pet food have been approved to enter China

Including Xingxing Yishengqu, Ziyi Peak, Fresh Instinct, etc.

Pet industry news, December On the 26th, the Ministry of Agriculture and Rural Affairs issued Announcement No. 629, which stated that in accordance with the relevant provisions of the "Registration and Management Measures for Imported Feed and Feed Additives", 136 types of feed and feed additive products produced by 73 companies were approved to be registered or renewed in my country. , and issue an import registration certificate.

In this announcement, it is clear that there are 38 SKUs of new feed and feed additive products related to pets, including 26 SKUs of imported cat food; 7 SKUs of imported dog food, dog and cat nutrition 3 SKUs for supplements; 2 SKUs for single feed/feed additives for dogs and cats.

AAFCO releases new standards for human-grade pet food production

According to foreign media reports, the American Feed Control Association (AAFCO) recently approved new standards for human-grade pet food and specialty nutritional products. USDA’s Livestock and Poultry Program will review its new standards for PVP to ensure processors are complying. AAFCO's standards cover ingredient supply, storage and handling, pet food production, packaging and labeling.

According to the standards, the term "human grade" can only be used to describe an entire pet food, which means every ingredient in the formula must be human grade in order to be marketed and claimed as "human grade." Additionally, the term "human grade" must now be accompanied by the intended use of the product (e.g. human grade cat food, etc.).

Every ingredient included in human grade formulas must be properly stored, handled, processed and shipped in accordance with 21 CFR Part 117 and other human food laws. Under the new standards, processors must keep written records to ensure that all ingredients are stored, transported and handled in a manner that complies with human food law requirements throughout the supply chain for each ingredient.

FDA proposes generic versions of new drugs

No more mandatory animal testing

According to a report by "Global News Service" on December 23, 2022 - The U.S. House of Representatives today Final approval of FDA Modernization Act 2.0 will improve the drug approval process and promise to significantly reduce the use of dogs, primates and other animals in laboratory testing.

The provision is attached to the year-end spending plan and will be signed into law by US President Joe Biden later today. Eliminates the federal authorization for animal testing of new FDA-approved drugs that had been in place since 1938. The FDA Modernization Act also includes a provision, the Animal Testing Reduction Act, to eliminate similar authorizations for biosimilars from the U.S. Public Health Service.

The "Chongqing Dog Breeding Management Regulations" were implemented

Recently, the "Chongqing Dog Breeding Management Regulations" were implemented in Chongqing and will come into effect on June 1, 2023. The regulation stipulates the implementation of an individual identification system to trace the origin of dogs.

It is understood that in order to resolve issues such as dog ownership disputes and the attribution of liability for dog injuries, the "Chongqing Dog Breeding Management Regulations" established an individual dog identification system to trace the source of dogs and raise their Before applying for dog registration, dog owners should conduct individual dog identification through electronic identification implantation or biometric identification in accordance with regulations.

Brazil’s Federal District announced that pets can ride on transportation

The government of Brazil’s Federal District (Distrito Federal) announced in the “Official Gazette” on the 27th that residents can bring pets wearing leashes on board public transport. The new decree amends Law No. 6353 issued in 2019, which only allowed residents to bring their pets into buses or subways in air carriers.

The Brazilian website "G1" reported that under the new regulations, pet owners are responsible for ensuring the safety of their pets and other passengers, and ensuring the hygiene and comfort of everyone on the bus or subway. If the relevant regulations are violated, the pet owner may be summoned by the court to respond to the loss or injury caused by the pet.

The United States is facing a wave of pet abandonment

According to the "Washington Post" report on December 27, during the outbreak of the new crown epidemic, more than 23 million American households (nearly one-fifth of the United States) 1) Adopted a pet. In September, 35% of pet owners in the United States said they were worried about the cost of owning a pet in the current economy. Half said they might have to give up their pets. Compared with three months ago, 14% of households with fewer pets said the reason was that they could no longer afford to keep pets, 12% said their pets had been rehomed, and 9% said For various reasons, they are no longer able to care for their pets.

Japan’s launch of “cat subscription” service was criticized

Recently, a “cat subscription” service has appeared in Japan. The company that launches this service claims that "cat subscription" can help people who want to keep pets share responsibilities, which is very helpful for people who live alone or the elderly. The company claims that this service is to provide everyone with a platform to raise cats freely, and 380 yen per month is a concept of paying membership fees. Because the current cat adoption system in Japan often requires strict review, it is basically difficult for singles or the elderly to pass the review. As long as you join this platform, you don't need these troublesome procedures, and you can start raising cats anytime you want.