In January 2023, CCTV visited the factory Kairisi online. In February 2023, Kairisi made its debut at the Beijing Pet Exhibition. Kairisi is on the road to rise step by step and steadily.

Visiting the factory kicks off the rise of the Kairisi brand

The domestic pet industry started late but is developing rapidly. As capital enters the pet food market, many speculators choose projects with less investment, low technical thresholds and homogeneity, making competition in the industry fierce. Some companies that follow the trend will inevitably be eliminated in the competition and become a stepping stone for the industry to develop towards high quality. Some high-quality companies will inevitably stand out from the competition and gradually become representatives of domestic high-quality brands.

On January 13, 2023, following the live broadcast of CCTV, we saw the complete production process of "bone-in fresh meat cat food", one of Kairisi's new pet foods.

Kerisi "Fresh Meat with Bones" The main raw material of "Cat Food" is bone-in chicken (90% content). Bone-in chicken is not only rich in protein and fat, but also rich in calcium, phosphorus, iron, copper, zinc and other minerals, a large amount of vitamin A, vitamin B, vitamin D and vitamin K and other nutrients. It also contains cat Phospholipids and phosphoproteins are indispensable for the development of brain tissue, as well as collagen and chondroitin that enhance cell metabolism. The digestion and absorption rate of crude protein and crude fat, which are mainly animal proteins and fats, is as high as 90% for pet cats and dogs.

Whether it is a new product or a series of past products, Kairisi has always maintained high standards and strict requirements for product quality and safety.

It is understood that Kairisi has established A complete quality control and monitoring system, from the entry of raw materials to the delivery of products for storage, checks and strictly controls all links in between to ensure product quality and safety.

First of all, raw materials are tested before entering the factory. Before raw materials enter the production plant, they must undergo multiple safety tests such as pesticide residues, heavy metals, and toxins. Only after passing the test can they enter the production plant for production and processing. Secondly, link monitoring in the production process. During the production process, Kairisi will keep samples for testing in every production link in order to understand the quality and safety of the products in real time. Finished pet food must be randomly inspected before leaving the factory. Only after passing the random inspection can it be shipped out of the factory for sale. Finally, three-party inspection of warehousing. After the pet food enters the warehouse, it will be randomly inspected by third-party testing agencies - CTI Testing, SGS Testing, etc. to ensure that the pet food received by consumers is safe and reliable.

Zhu Changlin, founder of Kairisi, said, "Kairisi has tested raw materials before they enter the production plant, sample testing in the production process, testing before leaving the factory, and third-party testing after entering the warehouse. azimuth inspection and control measures to ensure product quality and safety."

Kerisi disclosed its production and processing process through live broadcast on CCTV. "Openness and transparency" reflects Kairis's high degree of confidence in the quality and quality of its own products, and is also an important step on its way to rise.

A milestone in the rise of the Beijing Pet Exhibition

Beijing International Pet Products Exhibition (referred to as: Beijing Pet Exhibition), since its inception in 2014, after years of development, has now become a pet It is one of the largest and most influential industry events in the industry. It is reported that this Beijing Pet Exhibition lasted for four days from February 23 to 26, with more than 1,000 exhibitors.

Kerisi brings a number of new products for the first time The appearance at the Beijing Pet Exhibition attracted widespread attention. "This exhibition uses the vibrant, healthy and safe brand color 'green' as the main color, which reflects the green safety and rich nutrition of Kairisi pet food." Yu Yifan, the person in charge of Kairisi's exhibition, accepted The media said in an interview, "As an excellent brand in the pet food industry, Kairisi has always implemented the high-quality development path of 'high quality, high nutrition, and high safety'."

Zhu Changlin said that domestic pet food brands are almost the same as international first-line imported pet food brands in terms of product quality and quality, but they lag far behind imported brands in terms of brand influence. Grain companies started late and neglected to build their own brands.

The CCTV live broadcast event of Kairisi in January this year not only demonstrated the high quality and high quality of the products to consumers, but also reflected the company’s confidence in product quality, and also started the road to the rise of the brand. The pace of progress. The first appearance at the Beijing Pet Exhibition is an important milestone in the rise of the Kairisi brand.