With the development of China's economy, the number of cats and dogs raised by urban and rural residents in China has increased dramatically in recent years, and pet-related industries such as pet hospitals, pet stores and pet beauty salons have also developed rapidly. As a pet economic industry chain, the pet food industry has also become one of the fastest growing industries in China's consumer goods industry. There are many strong leaders among them. As the most representative brand, Damas is loved by more and more high-end pet stores and pet owners.

1 "Champion Food" quality

In the current fierce competition between domestic and foreign pet food brands, Damas, as a relatively young but particularly fast-growing brand, has become a leader in the market due to its strict quality control, clear "champion food" quality positioning and good reputation. Many brands came from behind and quickly occupied a large market share. At the just-concluded 2019 Asia Pet Exhibition, it also received a lot of favor and praise for its extraordinary performance. Many high-end pet stores extended olive branches and expressed their willingness to cooperate in the long term. Damas is the first pet food brand in China to have in-depth cooperation with permanent registered member clubs of CKU (China Kennel Association) and CAAC (China-Ireland Purebred Cat Joint Management and Development Center). Since 2015, Damascus has established strategic partnerships with many of China’s top dog and cat clubs, including CKU and CAAC. The participating pets of these dog and cat clubs will eat Damas pet food after weaning, and will be taught the rules of daily training and competition by the club's professional instructors. The competition-level dogs and cats of Damas Pet Food have won dozens of championship titles such as BOB, BIG, and BIS in hundreds of CKU and CAAC championship shows, as well as China Permanent Champion, World Champion, Super Champion and other honors.

02 Clarify selling points

In the past few years, Damas has been deeply involved in the industry and has been concentrating on the research and development of daily pet food that is more conducive to the healthy growth of pets. Based on pets and starting from the needs of pets, Damas "Champion Plan" series and Petboto are launched. Taste healthy series. Not only does it meet the daily nutritional needs of pets, but it is also segmented scientifically, making it easier for pet owners to quickly and conveniently choose a diet suitable for their pets. For example, Damas' star product duck & pear formula dog food has obvious effects of clearing fire and removing tear stains. It is suitable for the seasons of hot summer and autumn dryness, and can effectively relieve constipation and other problems caused by pets; chicken & ; Prebiotics are specially added with intestinal beneficial bacteria to promote digestion and protect intestinal health; Iberico pig & matsutake are expensive materials, rich in nutrients and have first-class taste. Many pets will like it as soon as they eat it; Petebao multi-flavor health series has also been developed Chicken & colostrum, iberico pig & blueberry, duck & pear, salmon & tuna and other products with multiple flavors and nutrients. Because of its high quality and clear selling points, it is easier for pet owners to choose food suitable for their pets more quickly and more targeted. Many high-end pet stores rush to book new Damas brand products as soon as they are put on the shelves. This is also an important reason why more and more dealers, pet shops, kennels and catteries give priority to Damas products.

03 Design packaging

I have to say that Damas’ packaging design is one of the best in the entire pet food industry. Many customers who have already understood and used the product can't help but praise, "Your packaging design is great!" Some new customers are always attracted by Damas' professional, high-end and design packaging. . Damascus' product packaging is based on the positioning of domestic high-end pet food. It uses hand-painted paintings with a strong American style to integrate pets, taste, color, light and shadow, emotion, etc. into small packaging bags, which are independent of each other and complement each other. , the entire packaging style is grand without losing details; the newly developed PETBO series packaging makes full use of natural flowers, grass and marine elements, integrating the images of pet cats and dogs into it, giving people a feeling of releasing the nature of animals and roaming naturally. . The Damas brand and its series of products are even more unique among the uniform packaging designs in the entire pet food industry.

Packaging is the "face" of a product. As the public's aesthetics become more and more sophisticated, people choose trustworthy high-quality products and prefer packaging designs that match them. Damas is fully aware of this and adds the aesthetic concept of light luxury and retro into the packaging design, which is deeply loved and sought after by pet owners.

04 Innovation is the inexhaustible driving force for enterprise development. Damas is not only committed to developing various new formulas and new products to support pet stores in opening up sales, but is also more flexible in its cooperation methods with high-end pet stores. Many pet stores that have long-term cooperation also have high trust and trust in the brand itself. deep feeling. The success of a brand can be traced. Damas has emerged as a leader in the pet food industry within a few years. The brand initially sold well in Shanghai, East China and coastal areas, and gradually radiated to other regions and cities across the country. It is favored by more and more high-end pet stores and recognized by pet owners. Damas, which has always kept a low profile on quality, has gradually grown from a spark to a prairie fire. This is also inseparable from Damas' hard work and dedication.