On March 13-15, 2024, the 3-day 24th China Retail Expo concluded successfully at the Shanghai National Convention and Exhibition Center, with an exhibition scale of 100,000 square meters, 800+ exhibitors, and 65,000+ professional visitors, reappearing A grand exhibition of excellence in the retail industry.

< p>At this exhibition, the pet-friendly section brought by German Maidu not only attracted the attention of a large number of pet lovers, but also opened up a new growth point for the business expansion of supermarkets. When customers purchase daily necessities in the supermarket, they can also choose various delicacies and supplies for their pets at home. This one-stop shopping experience makes consumers feel extremely convenient and comfortable.

The pet economy is taking over

Traditional supermarkets are facing transformation opportunities

As the consumption of pet-raising families upgrades, the consumption pattern of the pet market is also undergoing profound changes. With the changes in the market, more and more pet-raising families are no longer satisfied with the convenience brought by online shopping. They are more inclined to look for a shopping environment that can provide professional advice, personalized experience, and intuitively feel the quality of products.

Picture: Maidu staff patiently explain products and answer questions to customers

The offline shopping experience provides pet-raising families with an intuitive and real product experience, personal selection, Touch and try products to accurately judge their quality and performance. This direct experience allows pet-raising families to choose products suitable for their pets with more confidence, avoiding information asymmetry and product quality problems that may exist in online shopping.

Faced with diversified consumer demands, the transformation and reform of offline retail stores and supermarkets is particularly important. More and more businesses are beginning to get involved in the pet field, creating more value for consumers by adding pet areas and introducing high-quality pet products.

Maidu pet-friendly sector

Multi-channel layout to promote new retail model

In this context, the German Maidu brand relies on its keen market With insightful and forward-looking strategic planning, we quickly adjusted our strategic direction and made the pet-friendly sector a key development area. Maidu knows very well that in order to stand out in the fiercely competitive market, it not only needs to provide a wide variety of pet products, but also pay attention to the quality and safety of the products.

In terms of technological innovation, German Maidu has always focused on pet nutrition and disease prevention. It has continued to develop and make breakthroughs in product innovation. It applies high-quality products produced with German technical formulas, as well as a decontamination center established in Shanghai. The series of deodorizing products developed by the Odor Research Center all reflect its profound technical strength and keen market insight.

In the field of supermarket retail, Maidu brand has established close cooperative relationships with large retail chain enterprises and small retail stores. Through cooperation with these merchants, consumers can directly purchase Maidu brand pet products in supermarkets and enjoy professional product recommendations and personalized shopping experience.

< p>In addition, German Maidu also focuses on interaction and communication with consumers. Establish a brand area in supermarkets and organize various promotional activities and interactive experiences to allow consumers to have a deeper understanding of the Maidu brand's products and concepts. This direct interaction with consumers not only enhances brand awareness and reputation, but also enhances consumers' trust and loyalty to the Maidu brand.

The pet-friendly section of German Maidu not only brings more customer flow and sales opportunities to supermarkets, but also sets an excellent example for the entire traditional retail industry. It demonstrates the infinite possibilities and huge potential of offline supermarket retail transformation, and also provides valuable experience and inspiration for other merchants.

In the future, as the pet market continues to expand and consumer demand continues to increase, Maidu Brand will continue to strengthen cooperation and win-win results with retail companies to jointly promote the development of the pet nutrition and health market.