Recently, Xinyuan Development Treasure officially announced that it has reached a strategic cooperation with Pet Family, a pet store chain in Shanghai shopping malls. In the future:

First, Xinyuan Development Treasure will provide Pet Family with With the support of millions of strategic cooperation funds, it will develop new retail; secondly, Pet Family will use the upstream production and research and development capabilities of Xinyuan Development Bao to explore the personalized management of chain entity pet nutrition, and achieve "precise customization" for customers to match each pet. The nutritional needs of dogs and cats; third, the two parties will launch digital store operation solutions covering Jiangsu, Zhejiang and Shanghai to create an exclusive supply chain system; fourth, both parties will also deploy school institutions in pet store training to bring standardization to domestic pet retail peers Training and product empowerment. In addition, Xinyuan Development Bao will also explore the development of new products in the C2F model based on user needs based on the membership system and word-of-mouth effect accumulated by Pet Family for many years of serving offline pet-raising users.

Xinyuan Development Treasure deploys offline pet store formats

Use the strength of Pet Family to improve the industrial chain layout. Talking about this strategic cooperation, Shi Junhui, general manager of Xinyuan Development Bao, said that Pet Family is a comprehensive company focusing on mid-to-high-end operations, sales and services. It has a number of directly-operated chain stores in Shanghai, covering high-end pet owners, and has the advantages of clear profit model, healthy cash flow, and differentiated service scenarios. This strategic cooperation is the first step for Xinyuan Development Baby to lay out the pet offline physical service business after laying out pet food, health care products, medicines and upstream supply chains. It is an important part of Xinyuan Development Baby's pet ecological strategy. , the first step to launch the offline strategy, and further realize the strategic layout of "multi-category, multi-brand and omni-channel". Everyone is no stranger to Xinyuan Developmental Calcium. As an animal health company founded in 1970, it established a pet department in 1979 and was dedicated to pet health and nutrition research. In 1998, it successfully introduced its products to the Chinese mainland market. Its subsidiary Developmental Calcium As its classic series of products, Stomach Energy has been well received. Today, it has its own factories in Taiwan and Shanghai. It is one of the few companies in the world that owns both a pet pharmaceutical factory and a food factory and focuses on the small animal field. Its products The line covers pet dry food, prescription food, wet food, nutritional products, snacks, medicines, cleaning products and other categories. There are more than ten series and hundreds of products to meet the needs of pet nutrition, entertainment, health and other aspects.

Pet Family relies on Xinyuan Development Bao’s professional capabilities

to develop new retail, improve customer service and Cai Qi, founder of Experience Level Pet Family, said that this time he joined hands with Xinyuan Development Bao because of its 54 years of corporate strength and professional capabilities. As a professional company with independent research and development, production, sales, and its own brand, A pet company, its Xinyuan Development Bao brand is one of the oldest pet brands in China. It has been used by pets for more than three generations and has served more than 500W+ pets around the world. The cooperation between Pet Family and Xinyuan will maximize their respective advantages and share the strongest experience in their respective fields. Let the pet industry have more successful models to learn from.

It is understood that Pet Family is a well-known chain pet store brand in Shanghai, and currently operates three shopping mall pet stores in Shanghai. It has great strength in live sales in its stores and finds new pet families for 3,500 small animals (puppies, kittens, reptiles, aquariums, etc.) every year. It is a pet retailer with a good reputation in the industry. In its official after-sales guarantee system for live pets, it has made a service promise of "buying with peace of mind and a smoother life" and provides three major after-sales guarantees: First, 24-hour butler service. If pets become sick or uncomfortable, dedicated service consultants will be available to receive them. ; Second, free pet courses, professional service consultants will teach and answer questions about feeding and behavioral problems; Third, emergency rescue services, more than 15 partner pet hospitals, professional veterinarians provide professional guidance, and birth control surgeries only charge cost. In the future, pet industry experts will continue to pay attention to what kind of surprises Xinyuan Development Bao will bring to the industry after reaching a strategic cooperation with Pet Family.