From August 16th to 20th, the 25th Asian Pet Expo was held in Shanghai, with a total area of ​​230,000 square meters, bringing together nearly 30,000 brands from more than 2,000 exhibitors, covering pet food , pet clothing, pet supplies, pet medical care, pet insurance, pet smart products and other entire industry chains.

Among them, pet insurance is an emerging insurance market that is booming in the pet economy. ZhongAn Insurance's appearance at the Asia Pet Expo was eye-catching, and it stood out from more than 900 participating brands and won the "Most Potential Brand of the Year Award" from the organizer.

< p>Picture ZhongAn booth at the 25th Asia Pet Expo

As a leading brand in the pet insurance industry, ZhongAn Insurance aims to provide pet owners with comprehensive insurance and medical care through innovation in digital pet-raising lifestyles. and service. As the first company to start research and development of pet insurance, Zhongan Insurance has attracted much attention from the market with its strong research and development capabilities and high-quality products and services.

The new trend of digital pet raising starting from a cat

“The kitten Jasmine was probably only one month old when she arrived at my home. Kittens at this time are very fragile and often When I get sick, I have to take it to the hospital for medical treatment, which costs about 1,000 yuan a time. I was thinking, since people have insurance, why can’t pets have insurance?” Chen Chunying, vice president of Zhongan Insurance, said frankly that it is based on this personal experience. After experiencing this, the ZhongAn Insurance team decided to explore the possibility of pet insurance.

As a shit-sweeper, Chen Chunying is deeply aware of the financial burden caused by the high medical expenses caused by raising pets. The Zhongan Insurance team took this opportunity to vigorously develop pet insurance, and Cloud Pet Baby came into being.

< p>Picture Chen Chunying, Vice President of Zhongan Insurance, being interviewed

Zhongan Insurance’s pet insurance products aim to provide comprehensive protection for pet owners, covering accidental injuries, disease treatment, surgical expenses, etc. Such insurance products can provide financial support when pets become ill or suffer accidental injuries, ensuring that pets receive timely medical care, so that pet owners do not need to worry about their pets' health problems for financial reasons.

At the press conference, Zhongan Insurance invited Ren Zheng, an expert in the pet health and medical industry of Tmall, Professor Xia Zhaofei, director of the Teaching Animal Hospital of China Agricultural University, and other industry experts. The guests fully affirmed the digitalization of Zhongan Insurance capabilities and ecological link value.

The industry white paper points out new development directions

At the Asian Pet Expo, Zhongan Insurance and Ant Insurance jointly released the "White Paper on Insights into the Development Trends of the Pet Digital Insurance Industry in 2023". This The white paper demonstrates the growing sophistication of pet insurance in developed regions around the world.

< p>Picture of the Zhongan Insurance booth

The "White Paper" shows that in 2021 and 2022, the number of pet insurance policies will maintain a growth rate of more than 80% for two consecutive years. More and more pet owners are realizing the importance of pet insurance, and planning insurance for their pets has become the norm in developed regions around the world. According to statistics, each insured pet owner purchases an average of 1.2 pet insurance policies.

As pet owners continue to pay more and more attention to the health and welfare of their pets, pet insurance has become one of their important consumer choices. More and more pet owners are realizing that pet insurance can provide comprehensive medical and accident protection for their pets.

The "White Paper" will provide important guidance and insights into the digital development of the pet insurance market, providing pet owners with smarter and more convenient insurance services.

Looking to the future, the pet insurance industry will continue to usher in more innovation and development. The "White Paper" shows the potential and growth trends of the pet insurance market, providing important reference and opportunities for industry participants.