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Girl injured in hyperbaric oxygen chamber dies! How should New Ruipeng face the crisis of public opinion?
发布时间 : 2023-12-19
作者 : jumbo
访问数量 : 31
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On March 14, a news article "The girl injured in the hyperbaric oxygen chamber accident at the pet hospital died" hit the hot search. This is the first time we learned about the injured girl's condition after the hyperbaric oxygen chamber accident. Unfortunately, Unfortunately, the deceased person has been rescued and has gone to another world.

The girl injured in the hyperbaric oxygen chamber died! How should Xin Ruipeng face the crisis of public opinion?

February On the 19th, when Ms. Zhang took her pet cat to the Jiangnan West Branch of Guangzhou Ainobest Animal Hospital to treat the cat with a multifunctional oxygen therapy system, the equipment malfunctioned, causing Ms. Zhang to suffer a head injury. After 24 days of intensive treatment in the hospital, the injured person unfortunately passed away on the night of March 13 due to ineffective treatment.

Previously, the hospital involved, Guangzhou Ainobest Animal Hospital, claimed that the victim only had facial injuries. The hospital was rated as a five-star hospital not long ago and is a hospital under the New Ruipeng Group. At present, the party involved, Guangzhou Ainobest Animal Hospital, responded through its official account that the branch where the incident occurred has been suspended for rectification. Just on January 23 last year, Xinruipeng Pet Medical Group submitted a "Prospectus" to the U.S. Securities and Exchange Commission, suspected of being the first pet medical stock in China.

Picture layout of nearly 2,000 animal hospitals

In addition, Xinruipeng also owns a number of well-known brands, including Meilian Zhonghe Animal Hospital, Chongyisheng Pet Hospital, and An'an Pet Doctor , Barbie Hall Animal Hospital, Kate Cat Specialist Hospital and Aino Animal Hospital, etc. These brands cover different regions and different demand groups. As of September 30, 2022, Xinruipeng has 1,942 pet hospitals in China, with business covering 31 provinces and 114 cities across the country.

According to Pet Book, we learned that hyperbaric oxygen therapy is a treatment method that allows patients to inhale 100% pure oxygen in an environment above atmospheric pressure. In small animal clinical practice, hyperbaric oxygen therapy is widely used in emergency treatment and auxiliary medical and surgical therapy, and has significant curative effects. It is often used to treat conditions such as trauma, poisoning, infection, neurological damage, and heart and lung disease.

This picture of Weibo netizens said it was the lover of the girl in the accident

However, with the promotion of hyperbaric oxygen therapy, the State Food and Drug Administration issued a document clearly stating that hyperbaric oxygen chambers have rapidly gained popularity in our country. development of. Although the number of adverse events reported so far in hyperbaric oxygen chambers is small, the problems caused by improper operation are serious in nature. Therefore, relevant medical institutions are reminded that they should strengthen safe use training, educate patients, and must hold certificates to work and operate in strict accordance with regulations to ensure the safety and effectiveness of treatment.

Picture Group has not responded yet

The girl injured in the hyperbaric oxygen chamber passed away! How should Xin Ruipeng face the crisis of public opinion?

The cause of the incident was confirmed to be equipment failure. However, so far, Ainobest and Xinruipeng have not released any information about the equipment manufacturer. As the 100% shareholder of Ainobest Animal Hospital, General Manager Xin Ruipeng has not publicly responded to the "human life" accidents that have occurred in his subsidiary companies.

This incident has attracted the attention and feedback of a large number of fans of Chongjingshuo. One of the fans expressed concern and pointed out that there are more than one device of the same model circulating on the market. Why has the device manufacturer information not been released for so long? Every day of delay in the announcement may increase the risk for pet owners. At the same time, Chongjingshuo also expressed its deep condolences to the families of the victims and called for preventing similar incidents from happening again.

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