The development of the pet industry in recent years has gradually become a true reflection of changes in people's living standards, and also shows that people attach great importance to spiritual sustenance and emotional needs. In the past few years, the pet market has undergone major changes, transforming from a single market that only catered for basic pet care to today's diverse market with broad prospects.

It is foreseeable that the pet market will still maintain a growth trend in 2024. Along with this, consumers have higher requirements for pet products. It is extremely difficult for companies that only focus on traditional products such as toys and dinner bowls to break out of the industry. How can they bring more benefits to pet owners through product innovation? The extensive and interesting lifestyle of human pets has become a key factor for a pet company to achieve stable and long-term development.

Looking back in 2023, for pet owners, a label that cannot be ignored is "caution". They may be willing to invest more money in pets, but they will never spend blindly. This contradiction highlights the deeper thinking consumers have when choosing pet products. When they are willing to invest more money, they will carefully consider the sustainability of the product, whether the quality control meets the standards, whether the function can meet the needs of themselves and their pets, and whether the price/performance ratio is high enough. Consumers expect that the products they buy are not only expensive, but also have reasonable value and reasons.

In the context of the ever-changing pet market and increasingly fierce competition, it has become particularly important to meet the increasingly picky needs of pet owners while conforming to corporate positioning. Tianyuan Pets has demonstrated its readiness for this challenge early on and hopes to provide domestic pet owners with a satisfactory solution.

For Tianyuan Pets, "choice" is a false proposition, because 100 Individuals will have 100 choices. The root of these two words is how to meet the needs of more pet owners. Tianyuan Pet believes that one of the opportunities for the pet industry in 2024 may be the diversification of product lines. Through category segmentation, pet brands can be customized for pet owners with different needs. This will also be Tianyuan Pet’s domestic layout in 2024. One of the market strategies.

The petstar brand, which focuses on "home aesthetics" and whose appearance can be perfectly integrated with the home environment, is Tianyuan Pet's attempt in the pet segment and has achieved initial success. As the first full-category pet product brand under Tianyuan Pet, petstar has set its sights on pet owners who have certain requirements for product appearance and functionality, satisfying their emotional experience of "human-pet symbiosis".

Tianyuan Pet’s efforts in the pet segmentation field go far beyond that. In 2024, we will continue to build a diversified product category line and strive to establish a brand recognized by pet owners. This move is aimed at responding to the continued expansion and maturation of the domestic pet market, as well as the increasingly fierce competition.

Looking to the future, the development prospects of China's pet industry are full of vitality and potential. As the national economy continues to grow and living standards continue to improve, people's pursuit of spiritual life has gradually heated up, and pets have gradually become important members of more and more families. This trend indicates that the pet industry will continue to maintain rapid growth and will also bring more opportunities in 2024. As a leading pet company at home and abroad, Tianyuan Pet will stand at the forefront of this unpredictable pet market, play an active leading role, and write a new chapter for the pet industry.