The biggest highlight of this "Shanghai Pet Fashion Week" It is the first time that the concept of "people's pampering fashion" is proposed, and the theme of the event is also positioned as "pampering and exquisite life". By then, there will be three major highlights at the event: First, the stage lighting of the show has been upgraded. Different "shows" have different scenes and themes. The catwalk will not only include pet clothing, but also bags, which will enrich the categories; Secondly, the models participating in the catwalk this time are not only dogs and cats, but also exotic pets; in addition, more cross-track platforms are participating to jointly create a fashion scene for human pets.
At the press conference, Ms. Yu Xiaochun, the manager of the pet fashion brand Petstar and the vice president of Hangzhou Tianyuan Pet Products Co., Ltd., who was exclusively invited to speak, shared Petstar’s in-depth understanding of the concept of "human-pet symbiosis" and its fundamentals. Outlook for the 2019 Pet Fashion Week. Mr. Yu said that Petstar is Tianyuan Pet’s first full-category independent brand of pet products. Its positioning is "human pet life aesthetics +", advocating symbiosis, mutual companionship and mutual healing between humans and pets. "Fashion, aesthetics and art are Petstar's unique brand labels and symbols." Based on this brand positioning and label, Petstar will always be committed to launching high-quality, full-category, full-scenario pet-themed products to provide fashionable and healthy products. Lifestyle solutions for people and pets, thereby improving the quality of life of both pets and pet owners, and realizing the vision and blueprint of "making pets healthier". This is exactly the brand mission proposed by Tianyuan Pets, as the leading listed company in the industry. Yu Xiaochun pointed out that as a new domestic pet fashion brand, Petstar's products have been loved and sought after by many doting parents and doting mothers as soon as they were launched. In order to better meet the needs of domestic pet lovers, Petstar has recently cooperated with domestic first-line trends such as Power Pet Department Store. The pet store has reached a cooperation. At present, some of the brand's main products have been stationed in the Shanghai C-Park store of Electric Pet Department Store, and will launch diversified on-site membership promotions in April during the opening season of the second phase of Electric Pet Department Store. This time, we will join hands with Shanghai Pet Fashion Week to jointly launch a series of exhibition content and 2 themed shows around the pet fashion theme. This is also an important measure for the Petstar brand’s domestic layout.” Mr. Yu said that the cooperation between Petstar and Shanghai Pet Fashion Week It started last year, and the cooperation between the two parties will be further promoted in the future. "This is not only the result of Petstar's brand positioning, but also the vision and expectation shared by us and the organizers of Shanghai Pet Fashion Week."
It is understood that the launch of the Petstar brand is Tianyuan Pet's active development while constantly enriching its product line. It is a concrete action to respond to market demand, create a healthy pet lifestyle, and improve the quality of life of both pets and pet owners. This move also demonstrates Tianyuan Pet’s strategic considerations of continuing to develop its own brands and deeply explore the domestic market.
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