The annual data of "China Pet Industry White Paper - China Pet Consumption Report 2022" shows that in 2022, the urban pet (dog and cat) consumer market will be 270.6 billion yuan, an increase of 8.7% compared with 2021, and dogs and cats will still be The most popular type of pet among pet owners, the number of dogs and cats in urban areas is 116.55 million, an increase of 3.7% compared with 2021, and the number has reached a new high.

< p> Under the booming pet economy, as a veritable "rigid demand" market, the pet food market has also experienced a comprehensive explosion in recent years, with rapid growth in market size and significant acceleration in category upgrades. As one of the representative brands in the industry, Monchou (hereinafter referred to as "Monchou") has comprehensively developed the Chinese pet market with an international production and research system accelerated and a product matrix that continuously iterates in response to market changes, and has developed rapidly. On the lower end of the line, M&A's sales channels have covered more than 1,500 pet stores in 30+ cities across the country, and have entered large supermarkets such as RT-Mart for sales; on the upper end of the line, the number of members of Tmall flagship stores and JD flagship stores has exceeded 200,000 , the repurchase rate is higher than the industry average.

Build an international supply chain system and fully empower the Chinese market

Public information shows that M&A is the own brand of Asia Group (stock code: ASIAN), a long-established listed company in Thailand. The company has nearly 40 years of experience in the production and export of human and pet food and is currently listed on the main board of the Stock Exchange of Thailand.

As a pet food giant based on the world, Asia Group has established an internationally leading supply chain system, and in this way, it has fully empowered the development of M&A on the production and research side.

On the production side, Muans relies on the group’s own factory in Samut Sakhon to carry out full-process controllable production. It is reported that the factory has more than 4,000 employees, has the most advanced production facilities representing the Asian group, has a fully automated warehouse that can accommodate 15,000 pallets, and has various international safety production standard certifications (GMP, HACCP, BRC, etc.). While we manufacture for many international first-line brands and sell them in well-known supermarkets around the world, we also provide the same superior quality to pet owners through Muans.

On the R&D side, M&A has a R&D team with an international perspective. In addition to tracking the latest category trends and developing related new products, M&A also pays great attention to the needs of pet owners in the Chinese market to develop Pet food that is more suitable for Chinese pet owners is the foundation for research and development, and we continue to improve our product line to bring high-quality, healthy, nutritious and safe pet food products to Chinese pets.

On the raw material side, Muans uses human food grade ingredients, using seafood from the unpolluted waters of the Gulf of Thailand and the Andaman Sea in poultry and seafood farms that meet biosafety standards. raw materials, and has established a traceability guarantee system for all raw materials to ensure the excellent quality of every pet food product.

Four major product matrices escort, M&A redefines scientific feeding

Data from the "China Pet Industry White Paper Series-2022 China Pet Consumption Report" shows that when pet owners purchase staple food Among the decision-making factors, nutrition ratio accounts for the highest proportion, followed by ingredient composition. These two factors are much higher than other factors. This shows that with the trend of "exquisite pet keeping", contemporary pet owners have completed the concept of pet keeping. From "survival" to "life", feeding changes from "eating full" to "eating well".

Based on the scientific feeding trend, Muans also actively embraces changes and continuously promotes the iterative upgrade of the product matrix, ultimately forming the current four major product series: wet food series, classic series, nursing series, and comfort series. .

The wet food series is made from fresh human food raw materials, with a variety of flavors to choose from. It is made from 100% real meat and contains 0 grain-free and 0 additives, bringing diversified and natural nutritional care to pets.

< p>The classic series uses 80% animal protein, a comprehensive nutritional formula with fresh freeze-dried ingredients, probiotics and lecithin. Take the full-term cat food chicken deep-sea fish formula (salmon egg yolk freeze-dried) as an example. It has more than 80% animal-derived protein - high-quality protein, and added essential amino acids, with high absorption rate and high nutritional value; this product also Probiotics and fructooligosaccharides are added to promote the digestion and absorption of nutrients; 100% real meat is added to make freeze-drying - the full amount accounts for 75g, which is highly nutritious and highly palatable.

The care series focuses on using dietary supplements to protect health, using deep-sea fish as the first ingredient and adding raw meat to freeze-dry. Take the representative product Gastrointestinal Protection Cat Food as an example. This cat food contains peptide meat powder and hydrolyzed protein to promote absorption, mannooligosaccharides are used to protect the intestines and improve immunity, and dual probiotics regulate intestinal flora for comprehensive care. Cat's gastrointestinal function, improve immunity and strengthen the gastrointestinal health of your pet.

The Shuchang series uses deep-sea fish as the first ingredient, and is gluten-free and hypoallergenic, and is deeply loved by pet owners. Take the representative product full-price juvenile grain-free cat food as an example. It specifically adds enzymatic + hydrolyzed protein to promote absorption, adds prebiotics + probiotics to regulate intestinal flora, and adds high-quality cheese to enhance protein and calcium absorption. It is grain-free. Hypoallergenic, body-beautifying, and gastrointestinal soothing.

The internationally leading production and research system and rich and diverse product matrix provide a solid foundation for the brand development of M&A in China. Next, M&A will continue to rely on the comprehensive and solid development of Asia Group. With industry chain resources, we will continue to leverage our own brand and product advantages, delve into scientific feeding trends, enrich our product matrix, and bring more high-quality products to Chinese pet owners and pets based on the needs of Chinese pets.