Warmly celebrate that the well-known brand that sells well at home and abroad has officially entered the Chongbobo platform to provide efficient, thoughtful and considerate retail business empowerment services to 42,000 offline terminal stores.

The Everlasting Brand was established in 2019. The R&D team has determined the range of more than fifty staple food parameters after extensive research and combining the most cutting-edge theoretical research and experimental results. On top of traditional staple food standards, product standards that are more in line with pet health needs have been formulated. After repeated demonstrations with domestic and foreign experts, experimental verification with professional and technical personnel from cooperative factories, and more than fifty broad-spectrum tests, the final formula framework was formed and the product was produced.

1. Shengshengshengshuixiu brand introduction< /p>

As a pet food brand that specializes in freeze-drying of staple foods, Everlasting Life mainly targets high-end consumer groups who value pet food quality and research. It uses products as a carrier to export knowledge and promote iterative upgrades of pet staple foods. , popularize the concept of scientific pet raising, and use high standards to create rations and peripherals that are more in line with the real needs of pets.

Shengsheng has invested heavily in creating food that meets the health needs of cats and dogs. The R&D team specially hired David Southev, a famous European animal nutrition expert and a Ph.D. in animal nutrition from the University of Leeds in England, as the director of the R&D center. The R&D center includes a total of 74 R&D personnel of various types, including 23 professionals with more than ten years of experience. From research and development, raw materials, technology, testing and packaging, everything reflects the concept of "regardless of cost".

Shengshengchunxiang always insists on making difficult but correct choices, and does not hesitate to spend more money on research and development, just so that its products can perfectly meet the health needs of cats and dogs.

2. Reasons for recommendation in stores

1. Best-selling in many countries, the quality has been tested by pet parents at home and abroad.

Shengshengbuxiu is the first Chinese pet food brand to enter Amazon. Up to now, Amazon sites have been opened in 11 overseas countries including the United States, Canada, Australia, Japan, Singapore, Germany, France, Italy, Spain, the Netherlands, and the United Kingdom, and are subject to domestic and foreign quality supervision. Everlasting Life is a brand that focuses on the health needs of pets and specializes in the research and development of pet food. With high-quality meat sources that far exceed domestic and foreign standards, compliance with multinational pet food standards, and precise and rigorous scientific proportions, it has gained the favor of many pet parents at home and abroad. Love and praise. Everlasting Life has been exported to more than 10 countries and entered into 1 million+ pet households.

2. Big V certification, excellent quality.

In April 2020, a well-known evaluation selected a number of domestic and foreign staple food freeze-dried products for multi-dimensional horizontal evaluation. Among all the products in the horizontal evaluation, Shengshengshengsheng was the only one in the evaluation content at that time. Qualified staple foods are freeze-dried. At the same time, the freeze-dried staple food of Raw Meat has been evaluated by major bloggers, such as Lao Yang, Miss Spring, Rawmeat, etc. It has performed outstandingly in many horizontal evaluations of similar products and is one of the few multi-dimensional full items. Qualified staple foods are freeze-dried.

3. Send batches for inspection and strictly control the quality of each batch of products.

Shengshengshengsujing staple food freeze-drying began to issue inspection reports for each batch of production products in May 2020. It is the first pet food brand to promise to send every product and every batch for inspection. , and publish the test report issued by the authoritative agency. Product batch quality assurance and after-sales problems are solved from the root cause.

4. A high-end traffic product with brand benefits.

Shengshengshengsiji ranked first in the cat food staple food freeze-dried category on Tmall 618 in 2022. The freeze-dried rabbit meat formula of cat staple food ranked second in the best-selling list of all categories of cat food; won the title of Tmall On Double 11, the freeze-dried staple food for cats and the freeze-dried staple food for dogs ranked first in both ingredients. Through the data, we can know that Sheng Sheng Xi Ending is deeply loved by pet-raising families. Using high-quality products as a carrier, the goal of promoting the iteration of pet rations is being achieved little by little.

5. Everlasting IP has strong brand attributes and is more suitable for long-term cooperation.

Shengshengbuxiang focuses on high-end pet food. Whether it is cats or dogs, we hope to give them endless love. IP Shengsheng is the embodiment of the everlasting brand spirit. Whether it is product packaging or peripheral design, traces of life can be seen. We hope to bring good expectations, use our strength to realize our feelings, and use our quality to revive the popularity of domestic products.

3. Explore new channels for intra-city retail sales

With the development of the social retail industry, the retail format of the pet industry is also constantly changing. Especially with the rapid development of the Internet and the orderly advancement of the digital economy, new channels have also emerged in the pet industry. . The emergence of every new form contains new opportunities. Tmall’s new supply, JD’s new channels, Douyin’s live streaming, Pinduoduo’s low-price e-commerce, and the emergence of new channels in the industry are all new opportunities that have emerged as the pet retail industry develops.

(1) Steady control of pallets through the Chongbo Boss platform.

The brand directly responds to the store’s purchasing needs and provides timely feedback and follow-up.

(2) Stabilize and control the price through the Chongbobo platform.

The brand sets its own pricing, sets its own marketing activities, and jointly plans DTC activities with stores to boost store performance growth.

(3) Support stores to launch takeout platforms through Chongbo Boss.

Chongbaobaobao has established a nationwide intra-city retail operation center to assist pet stores purchasing Shengshengxiu brand and operate takeout stores, supporting stores to expand channels and increase revenue.

(4) Increase the store’s awareness of the brand by pampering the boss.

The Chongbo Boss platform’s unique functions such as one-click warehousing, material synchronization and data sharing have greatly enhanced the store’s management efficiency for the Everlasting series of products. It has opened up local life platforms such as Meituan, JD.com, and Ele.me to achieve multi-end synchronization of data and orders, which is more conducive to multi-party linkage between brands and platforms and supports stores to do a good job in local business.

4. About Chonglaobao’s intra-city retail business

Chonglaobao’s intra-city retail business is a localized service in the same city that integrates brand promotion and product sales for brands using its own advantages. Brands only need to provide 100 shelf displays to get 100 store shelf displays, 100 takeaway store shelves and 100 private domain mini-program promotions in designated areas. Different cities formulate different practical plans, work with brands to empower stores, and work together to do a solid job in offline business.