Many Chinese brands are copies of foreign business models, from Taobao to Baidu to Didi, and so on.

If you apply a business model that has been successful in developed countries or regions to developing countries or underdeveloped regions, it will be easy to succeed as long as it is done properly.

BarkBox, an American pet subscription e-commerce company, is a new model that has emerged in recent years.

Users can get a dog box by paying 20-35 US dollars. The box includes dog food, pet toys, pet snacks and other basic pet supplies. It is sold through online channels and delivered once a month. , available for monthly, quarterly and annual subscriptions.

BarkBox became profitable in 2017, with more than 600,000 subscribers. In 2018, its sales exceeded US$200 million. It is now one of the largest pet subscription e-commerce companies in the United States.

Soon, China launched MollyBox, a subscription-based pet e-commerce company targeting cat owners.

Ju Yi, the founder of MollyBox Magic Cat Box, graduated from Columbia University in the United States. He has been a user of BarkBox since 2012. A box costs 19.99 US dollars, which is cheap. They also hold offline meetings, with 400 pets at one event, which is quite spectacular.

After returning to China to start a business, Juyi chose to be a pet subscription e-commerce company.

Of course, there were many detours at the beginning, such as: making a dog box was not good; Chinese consumers don’t know what is in your box, so they won’t spend money to buy it. to various issues.

Then he turned around to make cat boxes, spent 150,000 to buy a public account, and then gathered fans of the public account to form a WeChat group, and then made cat boxes based on consumer demands. A cat box solves all the needs of raising cats, and gradually it has subscribers.

How to acquire customers through pet subscription e-commerce, MollyBox Magic Cat Box summarizes 3 points.

The first thing is to create content. Continuously creating valuable content is the king of e-commerce.

Second, do co-branding with major platforms and major IPs.

Third, KOL, find bloggers to bring goods.

The core of subscription e-commerce is to create stickiness, so the service must be done well. Whether MollyBox Magic Cat Box serves people or pets is a question. Because buyers and users are different, users cannot speak, and buyers think more about money. Therefore, MollyBox Magic Cat Box has conducted many user interviews to find out their problems and provide good services.

Chatting with an entrepreneur, he said that the first thing to do in running a business is to find a benchmark competitor. How did it succeed? What are the experiences and what are the lessons? What can be learned and what needs to be improved. Having an opponent makes it easier to succeed.