White paper team news, from March 14th to 17th, the 11th Shenzhen Pet Exhibition was held at the Shenzhen Convention and Exhibition Center (Futian). On March 14, RedDog (hereinafter referred to as Red Dog), China’s leading brand of pet nutritional and health care products, held the 2024 brand conference with the theme of “New Levels of Scientific Nutrition”. Red Dog invited industry association leaders and experts More than 20 guests including professors, industry veterans, important partners and industry media attended the conference.

“Fine pet care, scientific choice”

Red Dog empowers the development of pet nutrition to new heights

At the meeting, Gong Wu, general manager of Red Dog, proposed the idea of ​​“fine pet care” The brand's annual development theme is "Pet Raising, Scientific Choice". He also said that Red Dog will continue to "strengthen the number one health care product, become a professional medical channel, and expand functional staple food", and continue to bring professional, scientific, and professional food to pet owners. Efficient products; at the same time, we have joined hands with Red Dog IP Kangkang and Banban to meet you for the first time. We hope that under the scientific guidance and warm companionship of Kangkang Banban, we can raise pets healthily with parents, and jointly witness meticulous pet raising and scientific nutrition. The changes and progress brought about~

In this brand ceremony, Red Dog Company not only shared its major initiatives in the future strategic layout, but will focus on five scientific pillars - covering nutritional science, raw material science, formula Science, scientific research technology and scientific promotion drive the industry into a new era of refined pet care. Professor Hu Changmin, a well-known veterinary authority in the industry, was also specially invited to the scene to provide an in-depth analysis of the scientific mechanisms behind pets’ daily health problems.

At the same time, Ms. Wei, the China head of Sabinsa, the world's leading patented curcumin raw material manufacturer, also attended the scene to give a speech, detailing the role of C3 turmeric in the prevention and treatment of joint diseases common to humans and pets. Remarkable results in this aspect

This series of links together constitute the highlight moment of the release of Red Dog C3 joint strategic new product.

Red Dog made a stunning appearance at the Shenzhen Pet Exhibition

A number of new products attracted keen attention from practitioners

At the Shenzhen Pet Exhibition, Red Dog was the brand with the largest booth in the Shenzhen Pet Exhibition. Fang, together with more than 20 heavyweight new products, appeared at the Shenzhen Pet Exhibition, and specially set up three major display areas: new product display area, channel product display area and medical system product display area to meet the needs of professional audiences from different channels and categories, and to provide consumers with The author conveys the concept of scientific pet care and promotes the pet industry to enter the era of refined pet nutrition management.

At the four-day Shenzhen Pet Exhibition, Red Dog’s more than 20 new products—C3 joint series products, 8-in-1 multi-dimensional series products, IMMATE series staple food, and MERIT medical canal exclusive products attracted many pet industry practitioners readers’ attention and discussion.

Among them, Red Dog Joint’s C3 joint series products have launched the “C3 Joint Bao” series, which focuses on natural and efficient products, and the “C3 Joint Shu” series, which focuses on quick pain relief, for different consumption scenarios and target customer groups. The "C3 Joint Rejuvenation" series, which focuses on relieving pain and repairing cartilage, meets the needs of dogs with joint problems at different stages.

The combination of Sabinsa C3 turmeric and BioPerine black pepper, one of the core ingredients of the Red Dog C3 joint series, increases the bioavailability of curcumin to more than 20 times the original, significantly improving the absorption rate of the product. and efficacy performance.

The 8-in-1 multi-dimensional series of products is a comprehensive nutritional product specially created by Red Dog to meet the nutritional needs of dogs and cats at all stages. This series targets the unique and comprehensive health needs of dogs and cats, including skin care, hair health, digestive health, Eight major areas include appetite regulation, immunity enhancement, urinary care, bone strengthening, eye protection (cats), as well as canine-specific joint care and heart and brain health concerns, providing a comprehensive and balanced one-stop nutritional supplement program for furry children.

IMMATE series is Red Dog’s first staple food series at the Shenzhen Pet Show. Red Dog has added four major immune-boosting ingredients to this staple food product, such as chitosan, lactoferrin, β-glucan and Manuka honey imported from New Zealand strengthens the pet's immune system, has the characteristics of sterilization, anti-inflammatory and anti-viral properties, and maintains the health of the pet's intestinal tract.

The MERIT system and product series have been jointly developed and explored by the "Red Dog Pet Nutrition Research Institute" and the world's leading universities and institutions, aiming to provide pets with comprehensive, effective and safe solutions from disease care to auxiliary treatment. solutions, and includes a series of innovative products covering five major medical scenarios including functional health care, acute care, assisted recovery, basic immunity and professional diagnosis and treatment.

This time, Red Dog has launched more than 20 heavyweight products, further improving and enriching the product matrix. At the same time, based on the diversity and innovative characteristics of new products, it also shows that Red Dog is in the field of "fine pet care and science." Deep cultivation and persistence on the road of "choosing".

Promote the prevention and solution of cat hairball disease

Red Dog joined forces with the IT Expo to hold the "Red Dog Hair Festival"

In addition to making a high-profile appearance at the Shenzhen Pet Exhibition , during the TOPS IT Expo held in Shanghai from April 11 to 14 this year, Red Dog will link up with the IT Expo to hold the "Red Dog Hair Festival" in April. At that time, Red Dog will join hands with industry partners, well-known media, cat-raising communities and offline stores to jointly promote effective methods to prevent and solve cat hairball disease.

According to Red Dog, there will be red dog hair-changing video content on the street, a large-scale exhibition hair-changing area and hair-changing flash mob activities will be held, and at the same time, all-media dissemination will be carried out online. There will also be thousands of offline store linkages.

Red Dog hopes to increase the public’s awareness of the problem of cat hairballs through online + offline interaction and multiple channels to popularize knowledge, interactive experiences and other activities, and advocate correct cat raising. The concept of hair care.