On January 12, 2024, the TBI Top Brand Innovation Awards award ceremony concluded successfully in Shanghai. This award pays close attention to the entire link of brand creation, maintenance and growth with innovative thinking in the digital era, and commends innovative brands and practical cases that have outstanding performance during the year.

The TBI Outstanding Brand Innovation Award integrates experts from first-line brands, internationally renowned consulting institutions and academic senior experts to participate in the review process, and combines 20,000+ consumer surveys and other methods to jointly select outstanding performers with outstanding performance during the year. Brands, products, practical cases and excellent institutions. During the three-month collection period for the competition, a total of 201 Internet platforms and professional service organizations such as Sephora, Cass, and Yili signed up to participate, with a total of 1,323 entries. Among them, LORDE successfully won the Pet Industry Annual Brand Award at the 2023 TBI Outstanding Brand Innovation Award.

As a pioneer innovator in China's cat products industry, LORDE has been committed to creating an efficient and self-consistent new pet-raising life model for pets since its establishment in 2016. Lidou took the lead in understanding the hypoallergenic needs of pets and launched the first tofu cat litter, becoming a pioneer in domestic tofu cat litter. Once it was launched, it became a best-selling product in the industry.

Relying on the R&D strength of its parent company Maihe in the daily necessities market for many years, Lidou has delved into the pain points of "deodorization", continued to work hard on cat litter, gained in-depth insights into consumer market needs, and launched a variety of cat litter products. Currently, in the cat litter category, Lidou's "Little Black Core" mixed sand and "Little Silver Diamond" mineral sand firmly occupy the forefront of the consumer market. Among them, Little Black Core has won the Tmall mixed cat litter praise list, best-selling list, It ranked first in the third list of additional purchases and became the TOP 1 most popular cat litter product on the Xiaohongshu channel. LORDE Lidou cat litter has received rave reviews across the Internet and has been recommended by 1,000+ pet bloggers and live broadcasters.

Not only cat litter, in order to better understand the demands of cat owners, LORDE established an independent laboratory in 2019 to integrate research, production and sales to expand the entire product line. In 2023, LORDE will reshape and upgrade its brand to become a super brand. We provide guidance on the development of three major product lines: Formula, Super Mix, and Super Zero Sensitivity, starting from all categories to provide professional solutions for every second and every space where people and pets spend time together.

For Lidou, winning the Brand of the Year Award at the 2023 TBI Outstanding Brand Innovation Award is a great affirmation. In the future, Lidou will continue to focus on the cat cleaning track, and at the same time carry out a new round of efforts based on all categories of cats. It hopes to maximize the potential of natural raw materials through innovative technology and effectively solve the problem of pet raising, advocating that let The product becomes a medium for the eternal flow of love, creating a moment of warmth between pet owners and their pets.