Recently, China's first pet food conference was held in Beijing under the guidance of the Animal Husbandry and Medical Bureau of the Ministry of Agriculture and Rural Affairs and the National Animal Husbandry Station, sponsored by the China Feed Industry Association and the Beijing Feed Industry Association, and co-organized by Jijia Pet Group and others. Representatives of Jijia Pet Group, Fu Le, head of Lan's brand, Wu Jianguo, general manager of quality control, and others were invited to attend. Focusing on the conference theme of "Flowing the Trend, Standing Bravely in the Trend", they met with domestic and foreign leading figures from the industry, academia, and institutions. , launched a two-day in-depth exchange on topics such as "leading the industry, improving technology, and building brands".

With the development of my country's pet feed (food) industry The scale continues to increase. In 2021, the national pet feed production exceeded one million tons for the first time, reaching 1.237 million tons in 2022, a year-on-year increase of 9.5%. The booming pet food industry in China is becoming a new business format, new production capacity, and new driving force for modern agriculture, and is also facing historical opportunities for industrial transformation and upgrading. Adhering to the purpose of "pet health, industry development, and people's happiness", in order to further promote the comprehensive, coordinated, high-quality, and sustainable development of my country's feed (food) industry, the first China Pet Food Conference was successfully held with the support of all parties. At this conference, Jijia Pet, Mars, Royal and other units were awarded membership status of the Pet Feed (Food) Branch of the China Feed Industry Association, and will work together to create a new development pattern for the pet food industry in the future.

In the roundtable dialogue with the theme of "Implementing new development concepts and building a new development pattern - the development path of China's pet food", Fu Le, head of Lan's brand, said: "As a Chinese pet brand, We have benefited from the new environment, new groups of people, and new needs, and we are also the beneficiaries of the dividends of the times. For Jijia, we can only firmly implement the new development concept, respect user value first, take product innovation as the driving force, and continue to nourish ourselves. Chongjia provides high-quality innovative products. “When mentioning the secret of Lan’s brand still maintaining high growth in the “involution” environment, she said: “Invest in the largest field of basic research, deeply cultivate product innovation, and form a healthy environment. Positive circulation is an effective way to get rid of the "involution" of the industry and promote the high-quality development of the industry."

In the future, Jijia Pet will continue to adhere to the new development concept of "high-quality good products" driving "high-quality development" and shoulder the responsibility of domestic pet food The brand's mission and responsibility is to actively promote the improvement of China's pet food quality, work together to protect the healthy future of dogs and cats, and inject new momentum into the high-quality development of China's pet food industry.