Today we want to talk about some serious professional knowledge with pet owners, because when it comes to the core value of the product and the nutrition and health of dogs and cats, meticulousness is our attitude.

Let’s first look at how the international community defines a good pet dog and cat food.

Here is an authoritative pet food evaluation organization, and it is also a well-known must-read pet care magazine for pet owners in North America. He is: WholeDog Journal or WDJ for short.

WDJ is a purely intellectual magazine without any commercial advertising, so it is quite authoritative. It does not accept any advertising at all and is an independent media that relies entirely on subscription income. The content covers pet care, diet, training advice and complementary medical information, all with advice from experts in various fields.

WDJ divides the food sold on the market into two categories: natural food and commercial food, and requires pet food to be grain-free and hypoallergenic.

Natural food: does not add preservatives, antibiotics, growth hormones, synthetic pigments, and synthetic inducers; does not contain discarded human ingredients; meets human edible standards. The meat is tested for freshness to ensure it is delicious and nutritious.

Commercial food: refers to dog food materials mainly composed of 4D ingredients and their by-products. 4D ingredients are the abbreviation of animals in the following four states: Dead, Diseased, Dying and Disabled, and the by-products are Refers to their internal organs, fur, etc. Although the ingredients of commercial food are not attractive to dogs, by adding a large amount of food attractants, it is generally more fragrant, thereby guiding dogs and cats to eat it.

WDJ refuses to recommend pet readers to use commercial dog and cat food. So far, no commercial grain has made the list.

Griffin is 100% strictly implemented in accordance with WDJ's evaluation standards. From raw material composition to production process, it all meets WDJ requirements. Just because of national and commercial political issues, China Pet Food was not able to participate in the election.

Next we will analyze it from the raw materials:

Raw materials

Nutritional ingredients, characteristics and special effects

Turkey imported from the United States

Protein, amino acids, low cholesterol, vitamin E and B vitamins

It has less fat and a protein content of up to 30.5%, especially methionine and lysine, which are higher than other meat poultry.

Improve immunity and anti-aging

Appetite, strengthen spleen, open breasts and promote lactation

Imported salmon from Peru

Protein, unsaturated fatty acids, Astaxanthin, DHA,

Ω-3 fatty acids, fish food gold for developing and elderly animals.

Reducing blood lipids and blood cholesterol can effectively prevent and treat cardiovascular diseases. Promote and protect brain development and increase vision. Soften cardiovascular system and prevent diabetes.

Potatoes

Starch, protein, fat, crude fiber, vitamin C, stimulates hematopoietic function, etc., vitamins C, A, B1, B2, pp, E, B3, B6, M ( Folic acid), H, etc.

In addition, it contains inorganic salts, calcium, phosphorus, iron, potassium, sodium, zinc, and manganese that are not found in rice and cereals eaten daily.

The most complete vitamin content, its content is equivalent to twice that of carrots, three times that of Chinese cabbage, four times that of tomatoes, and B vitamins are four times that of apples. In particular, potatoes contain carotene and vitamin C that are not found in cereal grains. The vitamin C they contain is 10 times that of apples. Some nutritionists have done experiments: 0.025 kg of fresh potatoes is enough for a dog weighing 5 kg. Vitamins needed for 24 hours. Science has proven that healthy people only need to eat potatoes and milk every day to grow healthily

It can prevent scurvy, stroke, improve indigestion, constipation, detoxify, reduce swelling, and relieve pain

Repair damaged epidermal cells (prevention and treatment of skin diseases, skin allergies)

Antibacterial and anti-inflammatory without producing drug resistance in animals

Camellia tree oil, fish oil, seaweed, Evening primrose

Vitamin A and B, unsaturated fatty acids, tea soap (nonionic surfactant), crude protein, amino acids

DHA and EPA, vitamins A, D

Food fiber, vitamins B12, C, E, sodium, potassium, iron, calcium, magnesium

Amino acids and fatty acids

Extremely suitable for hair beauty and skin improvement .

Anti-aging, reducing cardiovascular and blood lipid diseases

Anti-inflammatory and antibacterial

Apple, lemon, tomato, marigold, taurine... ...

Raw material ingredient list of Giffin dog and cat food:

We took everyone to study the above raw materials, and suddenly found that imported high-end brand dog food contains such raw materials. Like the world's top foods, Guifen does not contain any harmful substances such as antibiotics, growth hormones, synthetic pigments, synthetic preservatives, synthetic phagostimulants, fecal coagulants, and synthetic flavors.

However, some domestic counterfeit manufacturers who so-called secretly changed the concept have also begun to learn from it, listing various raw materials that really do not exist or exist, but this cannot escape the screening experience of professionals! The commercial practice of adding one gram of salmon meat to label it as containing "salmon" is something Guifen despises.

Let’s take a look: ----Raw material content ratio data disclosure table!

Product name content ratio

Salmon fruit and vegetable grain-free premium kitten food 70% fish + 25% fruits and vegetables + 0% grain

Salmon fruit and vegetable grain-free adult cat food 65% fish + 30% fruits and vegetables + 0% grains

Six kinds of fish, fruits and vegetables, grain-free kitten food 75% fish + 20% fruits and vegetables + 0% grains

Turkey, salmon, fruits and vegetables Grain-free premium puppy food 65% meat + 30% fruits and vegetables + 0% grains

Turkey, salmon, fruits and vegetables adult dog food 60% meat + 35% fruits and vegetables + 0% grains

Six Full-term meat, fruit and vegetable grain-free small dog food 70% meat + 35% fruits and vegetables + 0% grains

Turkey salmon fruit and vegetable grain-free large dog food 60% meat + 35% fruits and vegetables + 0% grains

Here we also teach you the simplest way to identify the quality of dog food without using equipment:

Look, smell, rub and bite

Take a close look:

Presentation of grains with high meat content Dark brown or coffee color; those with less meat content and more grain content appear yellow or dark yellow.

Principle:

Meat will appear dark brown after being made through high-temperature dog food production; corn and grain will appear milky white or golden after being processed at high temperatures, and the color will still change even after adding chemical toners. yellow.

Smell it up close

Grains with high meat content and made from fresh meat present a mellow, rich fish and meat aroma, using animal by-products, meat essence additives, chemical enrichment With odorants, you will smell the fragrance coming from a distance, but if you smell it for a while at a close distance, you will feel a pungent discomfort.

Principle:

Good food uses high-quality and healthy meat, does not add taste agents, and presents a natural meat taste. In order to cover up the sour and rotten smell of grains made from rotten meat, animal hair, and dead animal meat, a large amount of flavoring agents are added to change the original taste, so they have a very tangy aroma.

Take it in your hands and rub it together

Guifen can clearly see a large number of dark brown seaweed particles on his hands and attached to the surface of the dog food.

In addition, clear-colored oils will be left on your hands, namely: fish oil, camellia oil, and evening primrose oil. There is no discomfort or chemical residue after hand washing. Ordinary dog ​​food will only leave grain powder after being loosened by rubbing.

Principle:

Good grain meat content is high, the meat itself contains oil, and it can be felt inside and outside the dog food, while the grain content is high and the meat content is low. Relatively little grease. Chemical preparations added to the skin remain for a long time.

When grains are crushed and then bonded together, they will easily fall off due to friction.

Bite

High-quality dog ​​food requires greater force to crush, while low-quality dog ​​food requires relatively less force to crush.

After biting open the high-quality dog ​​food, the texture of the inside and outside of the dog food is the same, while honeycomb-like holes can be seen inside the low-quality dog ​​food.

High-quality dog ​​food has consistent colors inside and outside, while low-quality dog ​​food has inconsistent colors inside and outside.

Principle:

Grain with high meat content has high density and will shrink even more tightly when processed at high temperature; while grain with high grain content will expand during the high temperature process (popcorn). Principle) low density. Therefore, there will be a difference in strength during the bite.

Similarly, the reason why the inner and outer shapes are different is that the gas released during the expansion process of the grain will form internal honeycomb pores.

The color is due to the fact that low-quality dog ​​food is sprayed with oil after it is formed to conceal its true nature. In addition, the problem of surface discoloration of grains is more obvious than that of meat due to uneven heating inside and outside.

It is recommended that pet owners who read this article use the above 4 tips to compare the food and identify the pros and cons when buying dog food.

Core evaluation

1. The test data of Griffin's volume-to-weight ratio in professional laboratories is over 450. This volume-to-weight ratio has exceeded about 95% of domestic products sold on the market. Grain has reached the level of international first-tier brands.

2. It also ranked at the forefront in the crushing point test of more than 90 common pet food brands in the same price range on the market.

3. In the "China Crazy Food Tasting Event", the results of the food tasting test of nearly 10,000 dogs and cats across the country proved that: because it does not contain food attractants and the raw materials are carefully selected, dogs not only love it for the first time I love to eat it and love to eat it for a long time, and my tolerance is very high.

Griffin raw material traceability and anti-counterfeiting inquiry system

Be responsible for every meal you eat, and be responsible for every piece of dog food to the end!

Griffin's main raw materials are imported from the world's top food companies:

It is from a well-known family, serving China, and providing the highest cost performance.

Full text summary:

Griffin dog and cat staple food is derived from the respect for "Griffin Iindustries", the world's top supplier of animal food raw materials.

Mr. Zhu Wenfeng, the founder of the Griffin brand, is the supplier of "Griffin Industries" in the Chinese industry.

From a raw material supplier of pet food to establishing his own brand Griffin, in this process, Mr. Zhu Wenfeng was unwilling to give up "Griffin Industries" for profit. The company has adhered to the principles and attitudes for 130 years:

-----Strictly controlled product quality reflects awe and respect for biological safety and life; focusing on the future, advocating environmental protection and sustainable development, proving innovation with actions, and proving strength with quality.

Griffin selects the ultimate dog and cat food raw materials, and based on Griffin’s pricing in the Chinese market, it finally makes one of the most cost-effective dog foods in China, using high cost-effectiveness to combine the company's "win-win cooperation" ” business model was launched in China in the first quarter alone and achieved sales of nearly 20 million yuan in the offline markets of first-, second- and third-tier cities. Hua Chong Co., Ltd. has created the Griffin brand with its ultimate product concept, becoming a respectable enterprise in the pet industry in 2017.

Griffin has become the only choice for Chinese pet owners’ rational consumer groups with its ultimate product creation ideas and noble but not expensive pricing.