Industry

1. The Douyin pet industry grew by 254.01% year-on-year to 3.568 billion yuan in 2022. Among them, the pet food industry was the largest, with a year-on-year growth of over 250% at 2.168 billion yuan.

2. From January to October 2023, the size of the pet food industry reached 3.836 billion yuan, a year-on-year increase of 126.88%. Among them, cat staple food is the largest, with a volume of 1.656 billion yuan, a year-on-year increase of 170.95%; cat snacks and dog staple food, although less than 700 million yuan, have both grown by more than 100%

3. In the past half year (23 From May 2020 to October 2023), McFoody has always been the first in Douyin’s pet food track. Miaofansi has been closely behind, ranking second. The year-on-year growth rate exceeded 100%.

4. In the past six months (May 2023-October 2023), cat food is the main category among Douyin’s top pet food products. Moreover, during the major sales period, the top 1 products are all occupied by cat food, while during the flat sales period, the TOP 1 products are dog food. It can be seen that cat food sales have stronger stocking attributes.

Mai Fudi

1. From December 2022 to October 23, the monthly transaction volume of Mai Fudi Douyin was more than 20 million, and there was a big promotion The number of nodes can soar to more than 50 million.

2. Mai Fudi has 14 accounts on Douyin, and the associated stores are mainly Mai Fudi pet food flagship store and Mai Fudi official flagship store.

3. In terms of product sales, McFoody has shifted its focus from dog food to cat food in 23 years.

4. Judging from the popular products, the main category of transactions is cat staple food, the price is at the mid-to-high end, and the conversion rate is around 10%.

5. McFoody mainly focuses on live broadcast sales on Douyin. The proportion of commodity cards has increased significantly since 2023 and has been maintained at around 30%.

Since January 2023, McFoody has been continuously increasing the number of video experts, from about 1,000 to about 1,400 per month. The number of goods delivery experts is less than 100,000. Lord.

7. In the past six months, McFoody’s TOP3 delivery experts are all the brand’s own blue V experts. During the 618 and Double 11 promotion periods, sales can reach tens of millions.