In the past two years, Internet hot words such as "New Chinese style, Oriental aesthetics, and the light of domestic products" have been fully active in social media, and they have also become the driving force behind the overnight rise of many domestic brands such as Huaxizi.

In the context of an era where state-owned brands are gradually seizing the minds of users, what is reflected is the new generation of consumer groups' understanding of China's "smart" "Created" national self-confidence and cultural self-confidence. From "domestic products leaving the market" to the current economic wave of "new domestic products", there is no doubt that national brands have ushered in their own golden age.

Domestic brands are still performing well on the pet track. At the end of December last year, at the 5th New Domestic Pet Conference held in Qingdao, Bile, which adheres to the concept of "defining new domestic pet food products with products" With its excellent R&D strength, it got the opportunity to break through and successfully won the honorary award of innovative product in 2023.

As the backbone of domestic brands, Bile has overturned the traditional impression of domestic consumers on the "shoddy" domestic staple food. The differentiated competitive strategy has formed an absolute advantage against imported brands. Its delicious series are new products developed by Bile on the basis of product quality and cultural confidence and choosing to embrace young consumer groups.

Chinese core made in China

"Fubei's biological son" has always been a joke among industry insiders. As the only private brand of Fubei, the leading pet food factory in China, , Bile has been watched by countless eyes that are either harsh or expectant since the birth of the brand.

Bile has lived up to expectations and has been in the pet track for eighteen years. It has developed from the Xuancheng 3.0 factory completed and put into operation in 2014 to the Shanghai 4.0 smart factory completed in 2021, and then to the Shanghai 4.0 smart factory completed in 2021. R&D center, Bile can be said to have engraved "product upgrade" into the brand DNA.