Hello everyone, I am Sanfa. This article is still invited by the brand, but it is still agreed in advance that the content cannot be interfered with. The judgment of good or bad meets the standard 2.0:

1. Nutritional value< /p>

The cat food analyzed today is called Golden Good Master, and it looks like this:

Good Master has cat food before, and many friends should know it.

But this gold-plated Good Master has just been launched this year, and it has been greatly improved compared to the previous one.

This is the nutritional commitment value:

The brand has provided a total of 4 test reports, click to enlarge:

There is also an amino acid test report:

Talking the data of the 4 test reports:

The data is very good, the test values ​​are also very good, and they all meet the standards of high-end cat food.

We need to focus on interpreting these data:

1. The ash content is very low.

Sanpang focused on analyzing the significance of ash content in Standard 2.0. Generally speaking, the higher the protein content, the higher the ash content.

If the protein content is high but the ash content is not high, either the ingredients are very good, or junk ingredients such as plant protein powder are used.

Generally speaking, cat food without plant protein ingredients, with a protein content >40% and an ash content <8%, is made of good ingredients.

2. EPA:DHA=1.6≈3:2

EPA and DHA are essentially Omega~3 fatty acids. When EPA:DHA=3:2, they are the most Excellent proportion.

Sanpang always mentions deep-sea fish oil when introducing the production of cat rice. You can take it out and take a look. Basically, it is EPA:DHA=3:2=1.5.

All are in a 3:2 relationship.

After analyzing cat food for so long, this seems to be the first cat food with these two ratios written on it. I have never seen it before.

The ratio is written, which at least shows that this issue was taken into consideration when making the formula, implying that this cat food has really studied the nutritional formula.

3. Stability.

A total of 4 test reports were obtained, and the deviations in the data were not large, indicating that the quality control was good.

According to reports, it is its own factory, and generally the quality control of its own factory will be better.

In short,

Looking at the nutritional data, this is a high-end cat food with good ingredients. It can also be seen that serious nutritional research has been done.

2. Unit price

This is the price of the official Taobao store:

Pull up a table to make statistics:

1. Price.

1kg=31 yuan.

1kg=31.3 for a 2.5kg small package, which is actually not much expensive.

I was really shocked that cat food with more than 40% protein is so cheap.

You must know that NetEase, which has unrivaled cost performance, also costs 1kg=43.

The large package of Xunben, another mid-range grain with unrivaled cost performance, also costs 1kg=33, but the protein of Xunben is only 38%, so it can only be considered mid-range.

That is to say, although the Golden Good Master has high-end nutritional data, the price/performance ratio is higher than the already unbeatable mid-range grain.

2. Protein price increase index.

Not only that, the protein price increase index of Golden Good Master is only 0.77 times, and the index is as low as 0.66 times according to the detection value.

For domestic cat food, if the index is <1.5, the price/performance ratio is still acceptable.

If this index ≈ 1, it is considered to be invincible in terms of cost performance.

As of now, there are only 5 domestic cat food products whose original prices have reached this level.

If this index is <1, it means the price/performance ratio is incredible.

The lowest index of cat food I have seen before is 0.8.

The gold-equipped Good Master actually dropped to the level of 0.6~0.7.

In short,

This is the most cost-effective domestic cat food, bar none!

There is no competing product of the same level, and there is no opponent at all!

Comparing the five most cost-effective domestic cat foods, these five cat foods currently have no rivals in terms of cost performance, and have already opened an order of magnitude gap with other cat foods.

Among these 5 types of cat food, Golden Good Master is the most cost-effective:

3. Ingredients list analysis

The price is so cheap, this product is the most cost-effective: I thought there would be vegetable protein, but there was none:

There are several interpretations of the ingredient list:

1. The percentage calculation is not correct, because dehydrated chicken is reduced by water.

The Ministry of Agriculture actually has regulations that can be written like this. Calculate the proportion of the ingredients when containing water based on 75% moisture reduction:

2. Dehydrated chicken.

This item is relatively controversial, because no one can clearly tell what dehydrated meat is, and no such ingredients can be found.

Sanpang has had a long period of communication with the brand about this issue, and has been trying to figure out the difference between it and meat powder.

After communicating for several days, we got the following result:

Since the dehydrated chicken is made by the cooperative factory, the frozen chicken is dried and ground into powder and then sent to the good owner as raw material. factory, and then put it into the cat food puffing machine together with other ingredients to produce cat food.

The essential difference between these dehydrated chicken and chicken is that it has gone through an additional process of drying and grinding into powder.

But it is fundamentally different from chicken powder. It is more reliable than chicken powder because chicken powder is usually made from leftovers.

Since the factory that dries and pulverizes chicken currently does not belong to Good Owner, when this raw material enters Good Owner’s factory, it can only be said to be dehydrated chicken.

Assuming that the process of drying and grinding into powder is done by Good Master himself later, then in theory the raw material is chicken when entering Good Master's factory, so it can be written as chicken.

Combined with the ash content data in the test report, it should be possible to confirm that this is credible.

If it is a cat food made of pure chicken meal with a protein higher than 40%, it will be very difficult to reduce the ash content to 7.7%.

3. There are no beans or any plant protein ingredients.

Good reviews.

In short, the ingredients are reliable.

I thought the ingredients would be bad because the price was so cheap, but it didn’t. It was really surprising.

4. Actual proportion of starch

Carefully observe the ingredient list:

Dehydrated chicken (48%), chicken meal (28%), rice (6% ), chicken fat, flour, hydrolyzed chicken liver powder, tuna, deep-sea fish oil (1%), cellulose, yucca powder.

It was found that the main sources of carbohydrates are: rice (6%) and flour.

The starch content of these two types of ingredients is about 80%.

The actual carbohydrate content is about 15%.

So it can be calculated that these two types of ingredients account for about 18% of the dry matter of the ingredients.

Generally speaking, if this data is lower than 30%, it is considered good, but if it is lower than 20%, it is quite rare.

5. The actual proportion of plant protein

There is no plant protein ingredient, good review.

6. The actual proportion of meat

It was observed that the main protein ingredients are:

Dehydrated chicken (48%), chicken powder (28% ), hydrolyzed chicken liver powder, tuna.

The dehydrated protein content of these meats is approximately 80%.

The actual protein content is 46%.

It can be calculated that these protein ingredients account for about 57% of the total ingredient dry matter.

To summarize:

Starch ingredients account for about 18%.

No plant protein ingredients.

Protein ingredients account for about 57%.

This is reliable data for high-end cat food.

7. Negative feedback and corporate background

Although Good Master has been making cat food for a long time, this new cat food has not been on the market for long, so I have not heard any negative news. Friends who have tried it are welcome to leave a message.

I checked the industrial and commercial information and found that the paid-in capital is also 10 million, which shows that this company is still very powerful:

According to reports, this cat food is produced in its own factory. Generally, the quality of self-owned factories is more controllable and the quality stability will be better.

Although Sanpang has never heard of Good Master before, it seems that many friends are aware of this company.

Not only have many friends bought cat food from Good Master before, but also industry insiders told Sanpang that Good Master does have certain strengths in the agricultural field.

I searched online and found this introduction:

“Chengdu Good Master Pet Food Co., Ltd. is a subsidiary of Tongwei Group, a large Chinese group, specializing in pet food research and development, production and sales. Enterprise. Founded in 2000, the company is one of the earliest pet food companies in China. It has the largest and most advanced professional pet food production line in Asia, with an annual production capacity of 30,000 tons.

The company mainly focuses on cats. It is the drafting unit of China's pet food standards and the first winner of China's well-known trademark in the Chinese pet food industry. It is the first in the industry to pass ISO9001 international quality system certification and HACCP international food safety management system certification, and has become The first domestic pet food company registered with the U.S. Food and Drug Administration (FDA)

Awards:

China Famous Trademark

Sichuan Famous Trademark.

China’s leading pet food brand

The annual pet industry benchmark brand”

When I was looking for it, I found that the parent company of Good Master is called Tongwei Group.

This can also be reflected in the equity structure:

And this Tongwei Group is a large-scale listed company, which is introduced online like this:

"Tongwei Group is a large multinational group company with agriculture and new energy as its dual main businesses and rapid development in the chemical industry and other industries. It is a national key leading enterprise in agricultural industrialization. The group now has more than 200 branches across the country and overseas branches and subsidiaries, with nearly 40,000 employees. Its listed company Tongwei Co., Ltd. (listed in 2004, stock code 600438) has an annual feed production capacity of more than 10 million tons. It is the world's largest aquatic feed manufacturer and a major livestock and poultry feed manufacturer. The company is the first agricultural listed company in Sichuan with annual sales revenue exceeding 10 billion. It is also one of the largest agricultural listed companies in my country's agriculture, forestry, animal husbandry and fishery sectors. It has led the country in aquatic feed market share for more than 20 consecutive years in 2020. In 2017, Tongwei’s market capitalization and brand value both exceeded 100 billion, and the group continued to rank among the “Top 500 Chinese Enterprises.”

According to the brand owner, the reason why the price of cat food can be so low is It is also because relying on the scale advantage of the parent company has greatly reduced the cost of raw material procurement.

Secondly, owning factories can also better control costs.

8. Summary

Golden Good Master cat food is a reliable high-end domestic cat food. Both nutritional data and ingredients are reliable and high-end.

What is extremely rare is that the price is very cheap on the premise that the quality has reached a reliable and high-end level.

It is the most cost-effective domestic cat food, bar none.

The price/performance ratio is so high that it outshines all other cat foods. You can’t even find a rival with a telescope.

It can be said that even if the price of this cat food is doubled, the price/performance ratio is still reasonable, and it is still much cheaper than many cat foods of the same grade.

The only problem may be that the ingredient of dehydrated chicken is somewhat controversial. The brand said that the chicken is first dried into powder and then made into cat food. The only difference from chicken is that it is dried one more time. grind to powder.

However, combined with the ash content of only 7.7%, it can also be confirmed that the ingredients are not bad.

In short, Golden Good Master is a reliable high-end domestic cat food with extremely high cost performance. You can’t find any competing products even if you pick up a telescope.