In 2020, the size of China's pet food market reached 112.956 billion yuan, of which the dry pet food market was 81.361 billion yuan. The overall consumption of pet staple food shows a trend of quality upgrading, specifically including nutritional balance, selected formulas and personality. Customize three keywords. Pet owners tend to make more rational purchases, and nutritional content is far more important than brand awareness. When choosing staple food, pet owners pay special attention to factors such as nutritional content and ingredients, palatability and user reputation.

It can be seen from the report that pet owners are gradually increasing their requirements for the safety, quality, nutrition, functionality, and palatability of pet food. With the growth of the overall consumer market and new brands, domestic pet food brands are increasingly grabbing consumers' attention. Youlang, a cutting-edge pet food brand, is a domestic pet food that has been authoritatively tested by the Chinese Academy of Agricultural Sciences, a national scientific research institution. In order to develop more scientific and accurate functional staple grains, Youlang joined hands with the Chinese Academy of Agricultural Sciences, and a team led by expert doctors and senior researchers from the Chinese Academy of Agricultural Sciences conducted professional experiments on a number of Youlang's staple grain products. The experimental report also verified that Youlang, as the first domestic advocate of "refined nutritional meals for pets", delivered a beautiful answer sheet.

As pet owners born in the 1990s and 2000s gradually occupy the mainstream, the mentality of being more willing to study and consume for pets has become a general trend. Nutritious ingredients, palatability, functionality, user reputation, and pets’ own conditions are all key factors that influence pet owners’ consumption decisions. Consumers’ “love-hate relationship” with domestically produced grains is also due to the numerous inconsistent reviews and fluctuating brand reputation. Youlang's research and experiment this time is based on the attitude of being responsible for consumers and the starting point of being responsible for products. It uses real, effective, long-term experimental reports instead of product inspection and evaluation with simple data, and uses facts to verify its strength. Become an effective way to communicate with pet owners.

With the rise of various concept grains and functional grains, "probiotics" and "grain-free" have become marketing concepts for many products. After Youlang's team of professional nutritionists developed corresponding products, they invited the experimental team of the Chinese Academy of Agricultural Sciences to select a total of 18 adult cats and conduct a long-term follow-up group experiment for "full-price grain-free probiotic intestinal conditioning cat food". The two groups of cats were fed other brands of cat food on the market (promoted to have intestinal regulating function) and Youlang probiotic gastrointestinal conditioning cat food.

After the trial, the results showed that - Youlan probiotic gastrointestinal conditioning cat food has an impact on the relative abundance of cat intestinal microorganisms. The relative abundance of Negativibacillus, which is associated with obesity, was significantly reduced, which is beneficial to the intestinal tract. The relative abundance of healthy Romabusella genus was significantly increased, and this diet has a positive effect on maintaining cat intestinal and body health.

This study shows that Youlang probiotic gastrointestinal conditioning cat food is not only good for cats’ intestines, but also helps reduce problems such as soft stools and smelly stools. It can also prevent the occurrence of obesity, which makes cats suffer from Families with fat cats who have weight loss problems have a good choice. This cat food is made of high-quality chicken and dietary fiber, and has been scientifically formulated through many tests to make it hypoallergenic and easy to digest. In addition, prebiotics and 24 trace elements are specially added to prevent soft stools and develop a good stomach for cats. After cats eat for a period of time, their health will definitely improve significantly.

In addition, for the "Youlang full-price grain-free beautiful hair dog food to remove tear stains", the research team of the Chinese Academy of Agricultural Sciences also selected 18 adult dogs and conducted a group experiment, feeding them other dog foods and Youlang's full-price dog food that removes tear stains from hair and hair. After the test, obvious changes were visible to the naked eye on the test dogs that ate Youlan's full-priced hair-stain-removing dog food.

Through experimental analysis, it was found that Youlang’s full-price grain-free hair stain removal dog food has an effect on reducing dog cholesterol. The lipid composition and cholesterol content in the diet are more beneficial to health. This diet It has an effect on improving the coat, and long-term feeding has a more obvious effect.

The above experiments are only two samples of the entire series of Youlang products. Brands that dare to experiment and verify their products have demonstrated their seriousness and responsibility for the products and industry with their actions from the beginning.

Foreign brands rely on the mature pet market to seize market opportunities. Domestic brands have seized the opportunity of the rapid development of China's pet market and consumption upgrade to accelerate their catch-up. Youlang was the first in China to put forward the goal of being the "advocate of refined nutritional meals for pets" and gathered nutrition experts and veterinarians to form a pet food consulting team to provide targeted refined scientific meals for pets.

Take the 7 types of customized pet food launched by Youlang as an example. After studying the product ingredient list, we can find that Youlang's customized food is not a "concept food", but a "thousand pets, thousands of noodles" in the true sense. . For the same probiotic intestinal conditioning staple food, the ingredient ratios of dog food and cat food are also different. Brewer's yeast powder is used in dog food to relieve constipation and gastrointestinal conditioning, while fructooligosaccharides and prebiotics are added to cat food to promote the production of intestinal beneficial bacteria and produce bifid factors to regulate the intestines, regulate blood and cleanse blood lipids. In the selection of fruits and vegetables that are the main sources of vitamins and minerals, hawthorn is used in dog food, and psyllium and apple are used in cat food.

In addition, in response to the multiple nutritional needs of pets, Youlang has also launched 0-lactose milk that can be drank by cats and dogs and can be consumed by all ages, reducing the digestive burden of lactose on the intestines. It uses the milk source from the domestic alpine pasture "Xuelan Ranch", and uses pure "raw milk" as raw material through the human food processing production line. 3.5g protein content, no additional protein powder added. It comes from the original high calcium of raw milk, and there is no special milk calcium added. At the same time, Youlang milk is specially added with taurine to improve pets' immunity, help pets improve their eyesight, and protect their health. Youlang pet nutritional milk has truly zero lactose, high calcium and no additives.

As early as the establishment of the brand, Youlang has positioned itself as an exclusive nutritional consultant who better understands the nutritional needs of pets. It has always adhered to a scientific and rigorous attitude to meet the nutritional needs of cute pets for a high-quality life. From product design, raw material traceability, processing technology, professional experiments and honest disclosure, all reflect the brand's continuous requirements for quality. We look forward to more and more domestic brands like Youlang, allowing more pet owners to choose quality pet products from China with confidence and peace of mind.