With the development of social economy, the work and life pressure of urban young people continues to increase. Cute pets have gradually become the "antidote" in young people's lives, and more and more people are joining the ranks of pet owners. As pets gradually become the emotional sustenance of many people, their status gradually rises, and the bonds and feelings between people and pets become deeper and deeper. A new type of companionship relationship is about to emerge, boosting the development of the pet economy and increasing the overall market share of domestic pet product brands.

Insight from the track, the rising pet economy

In recent years, the number of pet-raising families has increased year by year, and industries related to the pet economy are booming. The "it economy" is a gold mine for brands and capital. important market. According to iiMedia data, there will be as many as 35 financing rounds in the domestic pet industry in 2022, and by 2025, the scale of China’s pet market is expected to exceed 800 billion yuan.

On the one hand, the market capacity and market scale of the pet economy continue to expand. On the other hand, as Generation Z gradually becomes the backbone of the consumer market, they have strong self-awareness and their consumer needs are also diverse. ization, personalization and inclusiveness. The high growth of the pet market and the transformation of consumer attitudes have undoubtedly created a new blue ocean for the rise of domestic pet product brands.

Understanding the market demand, the "Juyang Pets" brand was born

The accelerated pace of work and life in modern society has doubled the pressure on young people. Compared with basic material needs, most people care more about spiritual needs, and psychological loneliness has become a common social phenomenon. The underlying reason why many people keep pets is that they can bring them emotional comfort and companionship. Pets have become their family and friends, and providing furry children with a better quality and healthier life has become the consumer demand of more and more pet owners.

With the rise of the companionship economy and the loneliness economy, and focusing on the product concept and goal of "making every cat live a better life", the "Juyang Pets" brand was born. "Juyang Pets" is committed to creating high-quality, scientific and healthy pet products, focusing on solving cat owners' intrinsic needs for quality, healthy life and safe consumption. The brand "Juyang Pets" was born.

Quality-driven, building the foundation of product strength

Products are the cornerstone of long-term brand development. Good products can provide sufficient impetus for brand development. With professional scientific research institutions providing technical support, "Juyang Pets" carefully selects raw material suppliers to build strong product strength.

With the upgrading of consumption, pet owners' demand for staple food for pets has also increased. Shifting to functional selling points, feeding becomes more refined. "Juyang Pets" has a deep understanding of consumer needs and has joined hands with Liaoning Haichen Pet Organic Food Co., Ltd., a pet food manufacturer that has passed international organic certification and US NOP organic certification - double organic certification, to jointly create the first scientifically formulated brand Freeze-dried cat food.

This cat food uses high-quality pollution-free certified white-feathered chickens as raw materials, and adds four patented strains of Bacillus subtilis, Bacillus licheniformis, Lactobacillus plantarum and Saccharomyces cerevisiae and two types of mannan oligosaccharides and xylo-oligosaccharides. Prebiotics, scientific and healthy, are a safe food that can truly reassure pet owners and furry children.

The pet economy track is strong and resilient, full of opportunities and challenges for both new and old players. Founded with the original intention of "making every cat's life better", from the launch of the first bag of freeze-dried cat food to entering the homes of millions of pet owners in the future, the brand development path of "Juyang Pets" Worth looking forward to more.