After a Rottweiler dog bit a 2-year-old girl in Chengdu, Sichuan, debate over how to regulate companion animals flooded the Internet. Under the influence of this turmoil, people targeted stray dogs in the city. At the Institute of International Business and Economics, Xiao Huang, a stray dog ​​who was hunted down, became one of the victims of this storm. This incident triggered heated discussions among netizens, and there were also voices calling for an end to the cruel killing of stray cats and dogs.

Where do stray animals come from?

Has anyone ever thought that the reason why stray animals wander is because of human irresponsibility. Some people raise a small animal on a whim, but get tired of it and abandon the dog. As a result, the small animal loses its home and becomes a stray dog/stray cat that wanders around and is hated by everyone.

Stray dogs bite people and have to bear the consequences of humans. Hunted and killed, their fate is like a closed loop with no solution. And human beings are the directors, the "arbiters of life and death" of their destiny.

Harmonious integration and happy symbiosis

The civilization of a society is not only reflected in high-rise buildings, but also in the love and respect for disadvantaged groups. Humans are not the only creatures on this planet, and humans cannot have the earth to themselves. Maintaining a space where humans and animals coexist requires more than simple and crude management. It is necessary to enable people and animals to coexist in an orderly and harmonious manner on the basis of law, wisdom, responsibility and civilization.

As a brand loved by pet owners, John’s Farm is here to speak out for those small animals that cannot speak: refuse to abandon them and prohibit hunting. Raise pets in a civilized manner and jointly create a harmonious society where people and pets blend together!

Simple Love - a brand of John Farm

With the development of China's economy, stray animals have become a social problem at this stage. The current rescue gap is huge, which is far from meeting the growing demand for stray animals. We have created a new business model to improve the problem of stray animals in China - "Simple Love"

Simple Love is a good platform based on the Internet of Things DAO model that links the pet industry from brands, rescue stations, pet stores, marketing channels and consumer groups

China's first brand created specifically to improve the living quality and medical conditions of stray animals

China's first sustainable independent profit platform created for stray animal rescue stations

Simple Love operation goal: Let all pet stores in China have a charity counter