In recent years, the economic aggregate of the pet consumer market has been increasing. From 2007 to 2017, the total pet economy surged nearly 30 times, and the market size has reached 100 billion. Faced with such huge growth, practitioners from all walks of life in the pet industry shouted: The blue ocean of the cute pet economy has arrived! For a time, the pet market seemed to have turned into the Age of Discovery, with capital from all sides setting sail, trying to set up their own flags and slogans in this sea area.

The brand "Chongmi" created by Hangzhou Jihuo Digital Technology Co., Ltd. ” is one of the ships that sets sail. Chongmi, which specializes in pet supplies, carries its own dreams and steers with love, hoping to build itself into a loving brand. Because: if there is "love", there is hope; if there is "love", there will be a future; if there is "love", there will be "blessing". Since its establishment, Chongmi has been adhering to the concept of making products more loving, making cute pets more loving, making customers more loving, and making society more loving and moving forward. Currently, Chongmi has opened its own flagship stores on multiple online platforms and has received enthusiastic responses from consumers.

Make products with love

As people’s living standards improve, consumption in the pet industry is also constantly upgrading. Pet owners are “never soft” on pet consumption. After calculation, the per capita annual consumption of dogs and cats in 2018 was 5,016 yuan, an increase of 15% compared to 2017. On the consumer side, those born in the 1990s and 1995s play an increasingly important role in pet consumption. Their pursuit of quality and personalization surpasses previous generations.

How can we meet the current consumer demand for product upgrades? The person in charge of product research and development of Chongmi said: With the development of social economy, people's concepts of pet care have changed. People's current demand for pet products is not only functional, but also reflected in many aspects. For example: the beauty of the product, the versatility of the product, the integration of the product with home decoration, etc. Nowadays, brands such as pidan and Xiaopei on the market have done a good job in this regard and are very popular in the market.

What Chongmi has to do is to make its products more loving, and to think about issues from the perspective of pets and owners. In terms of product design, we must not only meet the needs of pets, but also meet the various needs of consumers. At the same time, we must try to increase the interaction between cute pets and poop scavengers through products. This will be a very fun and loving thing. Only in this way can products be made more humane and personalized, and better meet the current consumer needs of young groups.

Make pets more loving

In recent years, "sucking cats" and "petting dogs" have become very popular terms, and many "Internet celebrity cats and dogs" have emerged. The emergence of these phenomena reflects the changes in people's concepts and methods of raising pets in the current era. The person in charge of the Chongmi Marketing Department believes that people’s current demand for pets, especially cats and dogs, has undergone tremendous changes in the past. In the past, people kept cats and dogs for the main purposes of guarding their homes and catching mice. Nowadays, people keep cats and dogs for more emotional needs.

“Many people now raise pets, just like raising children. Which parent doesn’t want their children to live a better life? So this will bring about an upgrade in the consumption of pet supplies.” The person in charge said , "Today's pet owners are very concerned about the quality of their pets. What we pursue for our products is quality. At the same time, through more reasonable and considerate designs, we create pet products that are more suitable for cute pets, so that they can feel that they come from The most real care and care of the shit-sweeping officer makes the life of pets better."

Make customers more loving

According to the survey: empty-nest young people are more willing to raise cats. dog. Empty-nest young people are far away from their hometown and relatives, living alone, lacking emotional sustenance and family life. They struggle alone in big cities, and the prosperity and survival pressure of big cities make them feel even more lonely. Raising a cat or a dog has become a way for many empty-nest youth to relieve loneliness and stress. To a certain extent, pets have become one of their spiritual sustenance.

“We hope that through our products and concepts, we can give more love to the poop scrapers.” The founder of the Chongmi brand said, “On the one hand, we integrate interactivity into the products. It can increase the daily interaction between pets and scavengers and help scavengers decompress daily. On the other hand, we also use community operations to bring poop scavengers from all over the world together to promote mutual exchanges, hoping to make poop scavengers more comfortable. Can make more friends and gain more warmth."

Make society more loving

A loving brand must also be a socially responsible brand. Behind the outbreak of the pet economy, many people have ignored a corresponding problem: the increase in stray animals. Take cats and dogs as an example. The main sources of stray cats and dogs are abandoned and bred. Nowadays, many people buy pet cats and dogs on a whim and then abandon them for adoption. This is a very irresponsible behavior and has also led to social problems. The number of stray cats and dogs is increasing.

The founder of Chongmi brand said: "Chongmi not only hopes to create a loving life between poop shovelers and cute pets, but also hopes to use its own power to promote the relationship between people and children in society. Harmonious coexistence among animals. Before the establishment of the Chongmi brand, we had rescued many stray cats and dogs, launched many adoption-instead-of-purchase initiatives, and achieved good results. We will continue to pay attention to this in the future. Stray cats and dogs, do your part for their future.”

The changes of the years push the wheel of the times forward, and every whistle heralds a new departure. In a new journey, it will become like the scenery, but what remains unchanged is love. A place with love must be a good place!