On the first day of the 11th China (Shenzhen) International Pet Products Exhibition (March 14), RedDog (hereinafter referred to as Red Dog) held the 2024 brand conference with the theme of "New Height of Scientific Nutrition".

At the meeting, Red Dog proposed a scientific nutrition development strategy. As a leading brand of pet nutrition and health care products, Red Dog will be based on science and lead the new development of pet scientific nutrition with the brand concept of "fine pet care and scientific choice".

Hongrui Biotechnology stated that the company will focus on two aspects this year. First, popularize scientific nutrition knowledge, enhance brand and product professionalism, and guide the pet industry into a new era of refined pet nutrition management; second, It is to further enhance brand affinity, especially to increase young consumers’ love for the Red Dog brand.

With "fine pet care, scientific nutrition" "As the foundation for the healthy development of pets

Red Dog has in-depth layout of pet product lines and service systems

The role of pets has gradually changed from companions to family members, making consumers pay more attention to pet health. reached unprecedented heights. Statistics show that the scale of my country's pet market continues to expand, and pet owners' choices for pet health products are increasingly inclined to be scientific, personalized and functionally segmented, specifically reflected in daily care, nutritional ratios, disease prevention and health management. Pursue professionalism and precision in other aspects.

At the meeting, Gong Wu, general manager of Red Dog, proposed the brand's annual development theme of "fine pet care, scientific nutrition", including five scientific pillars, namely nutritional science, raw material science, formula science, and scientific research technology And scientific promotion, empowering the brand to continue growing.

He also said that under the goal of being a century-old enterprise, Red Dog will continue to improve product professionalism and brand appeal, firmly rely on the advantages of R&D and supply chain, and continue to "strengthen the number one position in health care products. "Become a professional medical channel and develop a functional staple food" to continue to bring professional, scientific and efficient products to pet owners; and will create the first red dog hair removal section, continue to promote the breakout of the hair removal cream category, and continue to output long-termism and effective Value brand activities.

In this Brand Day event, Red Dog also invited Professor Hu Changmin, an authoritative veterinary expert in the industry, to explain the scientific principles behind common health problems in pets, as well as the head of China of Sabinsa, a global head patented curcumin raw material supplier. Julia Wei explains the prevention, treatment and efficacy of C3 turmeric on joint diseases in humans.

Finally, Gong Wu said that Red Dog will continue to develop in-depth pet product lines and service systems in the future, and is committed to providing pets with comprehensive and refined health management solutions from source to terminal.

Safe and efficient joint maintenance

Red Dog C3 joint series new products are launched

At this conference, the Red Dog brand released a number of heavyweight new products in the pet industry, among which What people are paying attention to is the Red Dog C3 joint functional series product that took 2 years to create and covers the entire life cycle of pets. It is safe and efficient. According to Red Dog, the new Red Dog C3 joint series products are pet nutritional joint health products that integrate the results of international cutting-edge joint care research and are jointly created with head raw material partners.

Aiming at different consumption scenarios and target customer groups, this series of products has launched the "C3 Joint Relief" series, which focuses on natural and efficient lubrication and maintenance, and the "C3 Joint Relief" series, which focuses on quick pain relief and takes into account pet safety. series, the "C3 Joint Rejuvenation" series, which focuses on relieving pain and repairing cartilage, and treating both symptoms and root causes, meets the needs of dogs at different stages of joint problems, and responds to the entire life course of dogs, whether they are different joint problems of young, middle-aged or elderly dogs, with precise Positioning gives solutions.

What is particularly worth mentioning about the new products of the Red Dog C3 joint series is the in-depth cooperation with Sabinsa, the global supplier of patented curcumin raw materials.

Sabinsa C3 turmeric, one of the core ingredients of the Red Dog C3 joint series, is the first GRAS safe turmeric brand recognized by the US FDA, and the C3 patented curcumin is 100% pure natural source and does not contain synthetic turmeric. More importantly, thanks to Sabinsa's unique patented technology, the compound formula of C3 curcumin and BioPerine black pepper increases the bioavailability of curcumin to more than 20 times the original, significantly improving the absorption rate and efficacy of the product. Performance, clinical trials show that the product has significant anti-inflammatory and analgesic effects, and is expected to quickly relieve pain within 7-14 days.

The Red Dog C3 joint series also cooperated with the School of Veterinary Medicine of Huazhong Agricultural University and the Science and Technology Development Center of a police dog research institute of the Ministry of Public Security to jointly conduct efficacy verification tests of the joint series products, using mice and retired police dogs as research subjects. , through effective data such as animal behavior analysis, blood indicators, and biochemical indicators, rigorous scientific experiments have been conducted to verify the joint protection, joint pain relief, and joint repair effects of the Red Dog C3 joint series.

Red Dog C3 joint series products rely on the four major advantages of patented formula, ingredient safety, scientific efficacy, and clinical verification to promote pet joint nutrition into a new era of scientific maintenance and satisfy pet owners’ needs for pet joint health care. Growing demand.

Eight major nutritional compounds for full-scale health care

Red Dog 8-in-1 multi-dimensional series products are launched at the same time

Red Dog 8-in-1 multi-dimensional series is a comprehensive nutritional product specially created to meet the nutritional needs of dogs and cats at all stages, with innovative soft The granular dosage form and scientific and precise formula solve pet health pain points and achieve eight key nutritional supplements in one product.

Red Dog has a deep insight into the common nutritional imbalances in modern pet life. It combines high-quality raw materials and scientific formulas based on authoritative research results at home and abroad to create products that adapt to the physiological characteristics of dogs and cats to meet the needs of all life stages. The nutritional supplements you need [Red Dog 8-in-1 Multidimensional Series]. This series targets the unique and comprehensive health needs of dogs and cats, including skin care, hair health, digestive health, appetite regulation, immunity improvement, urinary care, bone strengthening, eye protection (cats), as well as canine-specific joint care and cardiovascular care. It provides a comprehensive and balanced one-stop nutritional supplement program for furry children in eight major areas including brain health concerns.

Red Dog 8-in-1 multi-dimensional series adopts a soft granule dosage form that is highly accepted by the pet market, which not only greatly improves palatability, but also ensures that the nutritional ingredients are stable at high temperatures, easy to chew and digest, and achieve Comprehensive and balanced nutrition. Among them, the Red Dog 8-in-1 PLUS enhanced series specifically adds high-quality turmeric and hyaluronic acid as core value raw materials, further enhancing the nutritional value of the product.

Red Dog 8-in-1 multi-dimensional series contains high-efficiency formulas of natural turmeric, sodium hyaluronate and other high-quality ingredients. Turmeric has anti-inflammatory effects and can effectively improve inflammation in pets; hyaluronic acid helps lubricate joints and maintain skin moisture balance and elasticity. The 8-in-1 multivitamin series adds DSM-Firmich vitamins, and also includes Sabinsa's patented C3 turmeric and Bloomage's patented sodium hyaluronate, ensuring the efficient use, safety and effectiveness of raw materials.

With the four major advantages of in-depth insight, 8 major supplements, nutritional balance, and scientific raw materials, the Red Dog 8-in-1 multidimensional series redefines the new standard of balanced nutritional multidimensional supplements for pets, aiming to provide comprehensive coverage for dogs and cats. The full life cycle health care allows every pet parent to easily and conveniently provide comprehensive and high-quality nutritional support to their furry children.

Red Dog’s 2024 joint nutrition and multi-dimensional nutrition series rely on its high-quality raw material selection, scientific research and development concepts and rich product line layout to fully interpret the brand’s "fine pet care, scientific Solid steps and continuous innovation on the road of "choosing". This series of products is not only a positive response to market demand, but also an important contribution to the overall health of pets.

Red Dog appeared at the Shenzhen Pet Exhibition

A number of new products attracted keen attention from practitioners

On the Red Dog Brand Day, Red Dog also made its debut at the Shenzhen Pet Show

At the 11th Shenzhen Pet Exhibition, the carefully developed joint and multi-dimensional new products made a high-profile debut. With their unique product concepts and excellent quality design, they successfully attracted the in-depth attention and heated discussions of many pet industry practitioners.

Many industry practitioners participating in the exhibition showed strong interest and high recognition of the new Red Dog products. They all said that the research and development results of the new Red Dog products have undoubtedly injected new vitality into the pet industry and also provided new opportunities. With more forward-looking and competitive market solutions, we look forward to more extensive and in-depth cooperation with Red Dog in the future.

Consumers also expressed a strong preference for Red Dog Joints and Duowei’s new products. They said that there are not many pet joint products now, and dogs who love to play really need efficient and safe products for maintenance. Joints; multi-dimensional products can solve the problem of dogs and cats often getting sick due to insufficient nutritional supplements. They are very suitable for part-time workers who have no time.

Red Dog stated that in the future, it will continue to adhere to its original aspirations, drive development with innovation, continue to launch more new products that meet market demand and are beneficial to pet health, and work with industry partners to jointly promote the development of China's pet industry. Prosperity and development.

PS: From March 14th to March 17th, at the Shenzhen Convention and Exhibition Center (Futian), Red Dog booth 1C-B1, on-site visitors can go to the Red Dog booth for in-depth discussions.