In daily life, it is not difficult for us to find an interesting trend: as people's living standards improve, the "little kids" at home are also "taking advantage", and the "it economy" track is becoming increasingly popular. On this track, pet food has the largest market share and the greatest potential, and has become the focus of attention from all parties.

However, pet food is not a new category. How can brands create differentiated market value and gain competitive advantages in the new consumption wave? Tianjin Lonnuo Pet Food Co., Ltd. (hereinafter referred to as Lonnuo), which has 15 years of experience in the research and development and production of freeze-dried pet food, has brought answers to the market and consumers.

“‘Exquisite pet keeping’ is a trend. Pet owners’ concept of raising pets has shifted from ‘survival’ to ‘life’, and the feeding of pets has also shifted from ‘eating full’ to ‘eating well’. Liu Fengqi, chairman and general manager of Lonnuo, said, "Lonnuo has an experienced and skilled R&D team. We continue to explore and innovate and strive to provide safe, delicious and healthy food for pets."

"It's not real candy, but it's really 'sticky'." This is Lonno's "hot" product, freeze-dried lollipops. The tender chicken is mixed with different flavors such as goat's milk, pumpkin, cranberry, blueberry, etc., plus the cute "macaron" color. When the pet owner holds this lollipop, the cat will eagerly run over. Enjoy the happy time brought by delicious food. This product has changed the previous simple feeding method. Since its launch in July 2021, cumulative sales have reached 200 million.

The reporter saw that Lonnuo freeze-dried lollipops are actually freeze-dried snacks for cats. Lonnuo technicians told reporters that the product adopts a quick-frozen freshness-locking process to retain the nutrients of the ingredients. This is the highest nutritional content among cat foods and is also one of the tastes cats like.

“The research and development thinking of our product is ‘human-pet interaction’.” Liu Fengqi said that pet owners can use this freeze-dried lollipop to interact intimately with their cats. These interactions not only increase the emotional communication between humans and pets, but also add more fun to life.

In the product display area of ​​Lonnuo, the reporter saw a variety of freeze-dried pet foods, including dog and cat staple food, nutritional supplements, snacks, etc. These products are loved by many pet owners. They focus on nutritional matching and provide a variety of products according to the needs of pets of different ages and breeds, so as to achieve "different pets".

High-quality products are only the appearance of Lonnuo's success, and technological innovation is Lonnuo's "core password". Lonnuo continues to invest in research and development funds, introduce advanced technology and equipment, and jointly establish the Lonnuo Freeze-Dried Pet Food Research Institute with Nankai University, Tianjin Normal University, and Tianjin Agricultural College, and hires Li Defa, an academician of the Chinese Academy of Engineering and a professor at China Agricultural University, as a scientific research consultant. At the same time, a large number of professional talents and standardized management mechanisms have been introduced to improve the overall professional level of the marketing team and quickly respond to market and channel needs. Through the organic combination of production, research and sales, we will enhance corporate visibility and market share, and create the first domestic freeze-dried pet food brand.

Lonnuo has a modern, high-standard testing laboratory, a fully automatic Kjeldahl nitrogen analyzer, a 20-hole graphite digester, a sterile homogenizer, etc., and dozens of high-precision instruments and equipment for Lonnuo Provide hardware support for product quality.

Follow Liu Fengqi to the transparent and clear production line, where the entire product production process and links are presented one by one.

“Lonnuo’s sales have covered 24 countries and regions around the world. With the good development momentum, the company has achieved new leaps and bounds.” Liu Fengqi said, “We are aiming at functional, scene-based, and functional pet snacks. Anthropomorphic and constantly develop new interactive products. In the future, Lonnuo will take advantage of the trend and bring Chinese pet freeze-dried food to the world with better product quality and more advanced technology, providing more pets and pet-raising families. Create a healthy and beautiful life. ”