On May 28, the first TOPS Expo organized by pet industry experts officially opened in Shanghai. Nearly 2,000+ brands participated in the exhibition. The human pet lifestyle brand LORDE debuted its new products and attracted the attention of many industry professionals and pets at the scene. Parental approval.

As a long-term partner of JD.com Pets, Lidou has in-depth interaction with JD.com Pets at the Expo site, kicking off the "528 Pet Love Festival", resonating with the same frequency online and offline, and preparing for the mid-year promotion. Thermal boost.

01

Online and offline same-frequency linkage

Create a new consumption scenario

TOPS IT Expo

First day of IT Expo , JD.com launched a special online event, and cooperated with pet brands such as LORDE, Weishi, Royal, GN, and Pat to conduct online pet-specific activities. The theme of the event echoed the characteristic theme blocks of the expo, and a "Selected 1 Yuan" was set up. Online methods such as "Good Things" and "Pre-sale of Good Things of the Same Style at the Exhibition" help pet parents obtain their favorite brands and products more quickly and cost-effectively, and experience the entire pet-raising scene in one place.

At the same time, at the ITEXPO site, JD.com also held the launching ceremony of the "528 Pet Love Festival" in its area. The Lidou brand was invited to participate and witnessed this event of love together with many pet brands. A carnival for lovers.

As an in-depth partner, Lidou has also set up a special all-day JD.com event in its exhibition area. After the audience scans the code to follow the LORDE JD.com flagship store, in addition to enjoying the offline pet food gift package, visitors can also You can get exclusive coupons for large fans with an online purchase of 299-150 and carnival coupons with a purchase of 399-15. You can get rich welfare gifts online and offline at one time, so that you will have no worries in the upcoming stocking war.

On the day of the event, many pet owners and industry professionals stopped in front of the Lidou booth

In this 528 Pet Festival, in addition to various large-amount coupons, pet parents can also enjoy Go to the JD flagship store for a double-explosion surprise gift: you can enjoy 6 packs of 2.6kg of JD.com’s exclusive tofu cat litter with a price of 114, and you can enjoy 8kg of Lidou intestinal care probiotic freeze-dried cat food with a price of 259.

Currently, the event is still in the pre-sale period. Deposits can be paid at any time before May 31st. After submitting the final payment from June 1st to 3rd, Lidou will be shipped within 24 hours, allowing pet parents to advance Receive the goods and get early access.

02

LORDE

Continuous service upgrade

Grow together with brands

TOPS IT Expo

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Since joining the JD.com platform, Lidou has been favored by pet parents for its high-quality products and services, and has repeatedly achieved outstanding sales results. It continuously occupied the cat litter category sales during the Double 11 period from 2018 to 2020. At the top of the list, it has become the first choice for many pet parents to buy cat litter on the JD platform.

The JD.com platform, which has always maintained good and in-depth cooperation with Lidou, has also witnessed Lidou’s step-by-step growth, from a cutting-edge brand focusing on pet cleaning needs to now integrating cat food, It is a well-known domestic brand that develops cat litter and utensils in all categories and scenarios. It will complete the construction of a brand laboratory in 2020 and move towards a new stage of independent research and development and quality innovation.

This time at the IT Expo, For the first time, Lidou "spoiled" the upcoming new mixed cat litter and new pet food series INMOMENT, which attracted the attention and expectations of many brand fans and partners. At present, the INMOMENT series has been launched in Wal-Mart and other channels, and the new mixed cat litter is expected to officially meet pet parents at the end of June.

For every pet owner, pets bring us not only happiness, but also warm companionship. On the occasion of JD.com 618, JD.com Pets and TOPS Expo will launch the "528 Pet Love Festival" and will join hands with dozens of industry leaders to bring rich products and high-quality services to consumers. "Good things" and generous discounts are given back to thousands of pet owners, so that every pet owner can give "love" back to their cute pets, and start a pampering journey of "cuteness, love, and peace of mind" with JD Pets!