Visuals Awards - VA Visual Design Awards, referred to as VA, is a design competition for new consumer products for pets. It was launched by the PIIS Pet Industry Innovation Summit in Shanghai.

In this year’s VA2022 competition, the competition team received a total of 192 sets of entries submitted by 85 pet brands. After 2 weeks of 7 preliminary expert jury members, they combined innovation performance, appearance design performance, The comprehensive performance of the six major review dimensions of brand communication performance, functional design performance, commercial value performance and sustainability was used to score the works. In the end, a total of 75 groups of outstanding works were shortlisted for the finals, with a finalist rate of approximately 39%.

>> > VA2022 competition finalists

Breaking news | The VA2022 pet new consumer visual design award finalists are announced! 75 groups of creative designs define the exclusive aesthetics of pet products

Winner-winning works announcement and award ceremony

The final winning works will be announced on the "PIIS Pet Industry Innovation" public account in mid-August.

Visuals Awards 2022 Award Ceremony and 2023 Pet Product Design Trends

Time: November 2

Location: Afternoon of the Plenary Session of the First Day of the PIIS2022 Forum (Shanghai)

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Appreciation of outstanding VA2022 entries: Two Lucky Dogs Colorful Fruit Series Teeth Cleaning Toys

Title of the Work: Two Lucky Dogs Colorful Fruit Series Teeth Cleaning Toys Toys

Work category: Supplies-Cleaning, Cleaning and Disinfection Set

Launch date: July 1, 2022

Brand name: Two Fu Fox

Official company: Dechong Network Technology Co., Ltd.

Brand concept/marketing positioning:

FOFOS two lucky cats were born in Shanghai, China in 2017. We have more than 20 years of experience in design, R&D, processing and production in the global pet market, and have independent R&D centers in Belgium and Shanghai. "Creating happiness and spreading happiness" is the original intention of FOFOS. We take "share the blessings together and never abandon them" as our business philosophy. We are committed to using better designs and high-quality craftsmanship to meet the needs of pets and owners, and to deliver love and happiness to everyone. A family with pets.

Packaging or industrial design style/concept:

Committed to creating high-looking pet toys, while also considering the needs of pets and pet owners, so that pets can play with toys Enjoy happiness and at the same time, bring healing to the pet owners.

Functional description of packaging or industrial design:

Colorful fruits are designed with different audio frequencies. Screaming grapes make normal sounds and make noises when you bite them, which satisfies the curiosity of dogs; Elegant pineapple, soft and low-frequency, not only satisfies the dog's hearing, but also protects the pet owner's quiet space; shy strawberry, quiet and silent, focuses on teeth grinding and cares for the oral health of the pet. Different styles meet everyone's different needs, pet owners can choose according to their needs~

Sustainability description:

Colorful fruits are made of high-quality TPR, which is flexible and elastic, tough and bite-resistant . The fruit has a variety of ways to play. It can be transformed into an agility ball in seconds, and can be used for tug-of-war, tossing, and touring. You can interact closely with your pet anytime, anywhere.

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Visuals Awards 2022 Event Highlights

Event Award Ceremony

The Visuals Awards event award ceremony will be held at the plenary session on the first day of the PIIS2022 Forum Held on-site, the greatest value of the VA competition award ceremony is not only a stage to witness honors, but also that it provides a special interpretation of annual pet product design trends - expert representatives from professional packaging and industrial design will analyze the winning works and entries. In-depth sharing, compared with the mature competition field of new consumption, what room for improvement can there be in the future design of pet products? How to scientifically "attract attention" to improve the commercial monetization ability of products? They will all get answers or inspiration at the awards ceremony.

Participating organizations in the VA2022 event will receive free tickets to the awards ceremony, where they can watch the ceremony and listen to professional advice and sharing.

The awards are more comprehensive

The VA2022 competition incorporates considerations for the sustainable communication of the brand and the display of brand power into the award setting. The subdivided awards are divided into "Best Creative Design Award", "Best Product Design Award", " "Best Brand Communication Award", "Best Functional Design Award", and "Most Commercial Value Award" are awarded in five categories. The works will more easily demonstrate their core competitiveness on the publicity side and gain high-quality exposure and promotion.

Scientific and reasonable scoring mechanism

The VA2022 competition uses grouping to classify works. The food group and supplies group will be scored separately by their respective expert judging panels. Taking into account the attributes of different products and the difficulty of innovation, the food group is divided into three sub-groups: staple food, snacks and health products. The supplies group is divided into smart supplies, cat litter, pet toys, cleaning and disinfection products, and basic supplies. 5 categories, the classification is more detailed, and the works will be judged in their respective categories. Scientifically and objectively demonstrate the actual competitiveness of the work.

Joint promotion by cooperative media

Part of the media coverage of the VA2021 event

The VA2022 event media communication will expand to new consumption areas, and the works will have the opportunity to be featured on a broader Display stage to be seen by more potential consumers, professional media and channel dealers.