In the context of the global pet economy continuing to heat up, insect protein, as a new, environmentally friendly and healthy protein source, is gradually favored by the market. Lipei, as the first company in the pet industry to research and develop insect pet food, has launched a series of pet foods featuring insect protein, and has attracted widespread attention in the industry because of its unique R&D concept and market positioning. Luohe Pet Association today visited Lipei, an innovative leader in the pet food industry, to gain an in-depth understanding of Lipei's current status, market positioning and industry development advantages.

Libei relies on domestic advanced pet food production lines and pet health care The product automated production line has an annual output of more than 100,000 tons, and the annual output value in 2022 will reach 20 million yuan. This achievement is inseparable from the Lipei team’s in-depth research and application of insect proteins. Using mealworms as a protein source, the team launched insect protein pet food for the domestic market in 2014, which has the functions of "nutritional balance, gastrointestinal conditioning, sub-health regulation, and immunity improvement", injecting new vitality into the pet food industry.

In view of the problems existing in the Chinese pet food market, such as the homogenization of product supply and the inability to accurately meet the real needs of pet owners, the Libei team has adopted "healthy, nutritious and delicious" as its products through long-term user market research. The core concept of development has chosen a distinctive technical route. They have increased investment in scientific research, adhered to insect protein as the core, developed products based on common sub-health diseases of pets, professionally developed targeted product solutions, and developed new products with technical content.

In terms of investment in technology research and development, Lipei and Zhongbo Insect Science The institute, Henan College of Animal Husbandry Economics and other scientific research institutions have established strategic cooperative relationships to jointly promote the application and research and development of insect proteins in the field of pet health products. This cooperation not only enhances Lipei's product research and development capabilities, but also injects new impetus into the innovative development of the entire pet food industry.

Among them, Libei’s “third-generation insect active protein” has significant competitive advantages. This protein is not only high in protein, low in fat, and low in cholesterol, but also has high digestibility and balanced amino acids. More importantly, insect active protein is also rich in polypeptides, polysaccharides, high-quality proteins, free amino acids and trace elements, providing comprehensive nutritional support for pets.

This year, Lipei has launched 12 new products of Oxfam Hongyun series of functional foods and the "First Meal after Surgery" series of functional foods. These products not only focus on the healthy dietary needs of pets, but are also professionally developed for the special needs of postoperative and sick pets. By adding high-quality insect protein sources as well as glutamine, lysozyme, immunoglobulin and other ingredients, the problem of healthy recovery of pets after surgery is effectively solved.

Through this visit, Luohe Pet Association has a deeper understanding of Lipei’s corporate strength and market advantages. At the same time, we also see the positive progress that the pet food industry has made in innovative development and meeting consumer needs. It is believed that Lipei will continue to play its leading role in the field of insect protein pet food in the future and promote the healthy development of the entire industry.