Pet brands are on the hot search again today, this time it’s Xinyuan Development Bao’s cat food controversy. As of 4 p.m. on April 13, the topics #Nearly a hundred cats are suspected to have died after eating a certain brand of cat food# and #development宝# were ranked 9th and 25th on Weibo’s hot searches respectively, and the first topic was read in a single day More than 150 million.

Yesterday, Pet Care Future reported on this incident. The reason was that some netizens revealed that cats at home developed serious liver problems after eating this cat food, leading to death. According to a report compiled by China-Singapore Jingwei, 239 cats are currently involved, of which 95 died after ineffective rescue, 73 were treated in critical hospitals, 33 had moderate symptoms, and 26 had mild symptoms. Lao Yang, who is diagonally opposite the official account, tweeted on April 8 that he had received an early warning about the complaint. On April 11, the official account Zhichong Encyclopedia called for a suspension of sales of Xinyuan Development Bao products and an investigation of the results as soon as possible.

Xinyuan Development Bao is a domestic brand For a well-known cat food brand, the product line that is subject to controversy this time is suspected to be the "Development Bao Taotie Series 20220108 Batch". The main suspicion among netizens is that excessive levels of mycotoxins in cat food led to this tragedy.

Informed sources told pet industry experts that Xinyuan Development Bao is currently testing factory samples and consumer-opened samples of the batches involved, but the cause has not yet been found.

Xinyuan's first apology statement

After the incident, in the early morning of April 10, Xinyuan Development Bao released " Apology statement regarding the "Glutious Cat Food" Incident".

According to this statement, Xinyuan Development Bao stated:

1. The products have been removed from the shelves

2. Samples of the products involved are being sent for inspection

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3. Sampling and testing of products at consumers’ homes are being carried out

4. Contact pet medical institutions, hoping to explore more diagnosis and treatment options and explore the causes of the disease

5. The safety of raw materials and quality control batch records are being checked

6. Those who have purchased the products involved can return them or replace them with other products

Xinyuan’s second response: Release Diagnosis and treatment plan reference

On the afternoon of April 11, Xinyuan Development Bao released the "Xinyuan Development Plan and Pet Attending Physicians and Pet Owners Regarding Diagnosis and Treatment Plans" through the official public account "Xinyuan Development Treasure Pet Research Society" communicate". It released a complete reference for diagnosis ideas and treatment plans for such conditions, and also stated that "it will take responsibility and actively assist in treatment, and provide full support to consumers' related diagnosis and treatment," and announced the contact between doctors and customer service Way.

Xinyuan’s third response: Updated diagnosis and treatment plan reference

At 22:00 on the evening of April 12, Xinyuan once again released a communication on diagnosis and treatment plan 1.2, mainly proposing a diagnosis Updated ideas and reference for diagnosis and treatment plans, and called on attending physicians to join in to find out the pathogenesis and diagnosis and treatment plans.

Xinyuan’s 4th response: Establish an emergency fund to bear the treatment costs of pet owners, open doctors and after-sales contact information

Today (13th) afternoon, Xinyuan once again released "About" "Communication Letter on the First Phase Treatment Plan for the "Gluttonous Cat Food" Incident" stated that from the large number of case discussions collected so far, the pathogenesis and causes are still unclear, but the real cause will continue to be found, and currently rescuing cats is the top priority. .

1. Treatment work that has been carried out: A feline expert group was established on April 9 to collect cases and continue to conduct diagnosis and treatment communication to find the pathogenesis and Diagnosis and treatment plan.

2. Establish an emergency treatment emergency fund. Cases arising from this incident will be assessed by an expert group and the fund will bear the cost of subsequent treatment;

3. Provide attending physicians and after-sales service Contact information to recommend hospitals and after-sales options for affected pet owners.

4. Establish an online consultation channel to facilitate pet owners’ consultation.

Xinyuan said that it will not evade responsibility for what has happened, and will not give up looking for unknown problem risks. He stated that he would do his best to save pets, and would also start social responsibility work for deceased pets in the future.

During the exchange, Xinyuan Group General Manager Shi Junhui revealed to pet industry experts, "In short, we try our best and do everything we can. Whether it is saving cats, finding reasons, or taking responsibility, Well, Xinyuan cannot let this 50-year-old brand remain unclear. We will not ignore it as long as the product is qualified. Now we are trying to save the cat first and find out the real reason."

So far, we still need to wait for the final test results and expert discussion opinions.