On October 20, pet supplies subscription brand MollyBox Magic Cat Box held a new product launch conference in Shanghai. At the meeting, Magic Cat Box officially announced the release of a "Canadian co-branded" limited edition national co-branded cat box - Enjoy! Molly-Can Box will be launched on the Tmall platform for the first time.

According to Ju Yi, the founder of Magic Cat Box According to the on-site introduction, in the Canadian co-branded cat box, the staple food products include the five major brands of Desire, GO!, NOW, Fengqu, and Newton, and the canned products include the three major brands of Newton, catit, and 1ST CHOICE, and are shipped randomly. The team also specially produced a new hand-painted Canadian maple leaf box, which is paired with a co-branded maple leaf rustling cat stick. Each box also randomly contains a Canadian co-branded animal toy, with three images: beaver, polar bear, and moose. Behind this move is not just a simple product mix and manufacturing gimmicks, but a deep integration with the co-branded objects, and the details highlight Canada's diverse cultural characteristics.

At the scene, Li Zhoulie, commercial consul of the Consulate General of Canada in Shanghai, as the official cooperation representative of Canada, attended the press conference and said that Canada is China’s largest importer of pet food. On the occasion of the 50th anniversary of the establishment of diplomatic relations between China and Canada, It is also a time when the global epidemic situation is changing. Together with Magic Cat Box, we launch a national co-branded box for the Chinese market. This is the need for the people of China and Canada and their pets, who are an important part of the family, to support each other and jointly pursue health and well-being.

As a representative of the platform partner, Xiao Er Hengyi of the Tmall pet category also said at the scene that the brand and the consulate will conduct national joint cooperation and publish it on the Tmall platform. In this way, the cooperation model endorsed by the three parties can Let us protect the rights and interests of consumers to the greatest extent, and truly realize that they can buy with confidence while being happy. Affected by the global epidemic, many imported pet brands have been out of stock to varying degrees in the Chinese market this year. At the same time, it is particularly important for platforms and brands to be able to provide trustworthy products and services in terms of consumer experience.

According to the official introduction, "National co-branded box " is a national theme cat box jointly created by Magic Cat Box and other countries and regional government foreign affairs agencies and trade organizations. The products included in the box are all co-branded national brand products. Different from traditional IP co-branded products with the purpose of "out of the circle" marketing, the national co-branded box is more in line with Magic Cat Box's "global selection" brand proposition - to collect genuine goods from around the world and bring better products and services to pet owners. .

In fact, this is not the first time Magic Cat Box has tried a national co-branded box. In 2019, Magic Cat Box and the New Zealand Trade Development Board jointly launched the "Explore New Zealand" cat box, which was sold in limited quantities on Tmall. The 3,000 boxes sold out quickly. In addition, it also launched the "Heartbeat Cat Box", which combines the fashionable element of "breaking the circle" with the trendy gameplay of "blind box" in the pet industry, attracting many users on social media to plant and pull grass.