There may be a variety of reasons why cats rub their faces against furniture. One explanation is that cats have scent glands on their faces and they mark their territory by rubbing against furniture or other objects, which is an instinctive behavior. In addition, cats may rub against furniture due to itchy skin or other discomfort.

If your cat rubs his face against the furniture frequently, this may be a sign that he has some health issues. For example, skin diseases, parasitic infections, or other physical complaints may cause cats to rub against furniture frequently. In this case, you should contact your veterinarian for an examination as soon as possible so that the source of the problem can be identified and appropriate treatment can be administered.