Building an international brand is the original intention of pidan. Since the launch of its first product in 2015, pidan has actively deployed overseas markets, and its current channels are distributed to 21 countries (regions) around the world. As of 2024, pidan has established wholly-owned companies in China, the United States, and Japan and operates independently.

The birth of the Pidan brand did not directly stem from the original intention of internationalization, but from founder Ma Wenfei's passion for pet products love and pursuit. Ma Wenfei initially searched for a suitable litter box for his cat named "Preserved Egg", but failed to find a satisfactory product on the market. Therefore, he decided to design a cat litter box himself, and the Pidan brand was born.

However, with the development and growth of the Pidan brand, internationalization has indeed become one of the important directions of its development. An international brand means that the brand has high visibility and reputation in the international market, occupies a large market share, and has a strong ability to earn foreign exchange from exports. For a pet products brand like Pidan, internationalization can not only expand its market share and influence, but also provide high-quality products and services to pets in more countries and regions.

In order to achieve internationalization, Pidan needs to establish a correct brand concept, actively participate in international competition, and continuously improve product quality and technological innovation capabilities. At the same time, it is also necessary to understand the market needs and cultural differences in different countries and regions in order to better adapt to the market and win the trust and support of consumers.

Therefore, although the birth of Pidan did not directly stem from the original intention of internationalization, internationalization has become an important strategic direction for its development. Through continuous efforts and innovation, Pidan is expected to achieve greater success in the international market.