With the improvement of people's living standards in recent years, pets have increasingly assumed the role of family members or friends. Pet consumption is essentially a kind of emotional consumption. The emotional stickiness between people and their pets has led to increasing pet consumption. Growth will become a supporting force that cannot be ignored in influencing the scale of the pet industry.

In China, 1 out of every 6 households has a cat. Raising dogs, petting cats and dogs has created a consumer market worth hundreds of billions in China. The compound growth rate of my country's pet industry in the past six years is 43.35%, and it is expected to reach 257.1 billion yuan in 2020. The "cute pet economy" has entered an era of explosion.

With the improvement of national self-confidence and the high cost performance of domestic pet brands, the pet industry is no longer a stage where foreign brands are monopolized, and domestic pet brands continue to receive good news.

Meost brand has entered the market at this time.

IP branding

Love at first sight, and even more like old friends at first sight

Meowster, as a new pet brand, how to stand out in the market competition where everyone is mixed, This is our primary consideration when implementing packaging design.

The biggest function of a brand is to reduce people’s choice costs. In other words: a brand is a trust agent that helps consumers make decisions faster. However, with the "surplus of brands", the meaning of brand has changed from "brand = good quality" to "brand = good quality + low price" to "good quality + personality + good looks + identity expression + social talk... ..."

So, the species IP appeared.

IP must have an image, totem or logo that is easy to remember and easy to spread. Externally speaking, IP can improve "brand recognition", that is, whether this IP can make consumers fall in love at first sight; internally speaking, it refers to "spiritual projection", that is, whether this IP can make consumers fall in love at first sight.

IP is a kind of emotion, and emotion can link everything. Now that the pet economy is booming, we have created several IPs for Meowster based on the portraits of the main players in the pet economy, and given them roles to create brand personalities.

Packaging Kingdom

Multiple styles, visual addiction

[Freeze-dried packaging]

Using unique IP illustrations as the main body, simple Morandi color blocks are matched according to different tastes as a visual segmentation, and design elements are added to highlight product information. Stand out among other collage materials.

【Daily freeze-dried packaging】

Small and beautiful portable snack bags have gradually become a popular trend. We use simple line illustrations and continue the freeze-dried color system. Snack bag with simple, fashionable and fresh design.

[Can Packaging]

Bright contrasting colors enhance visual impact and are eye-catching.

[Raw Bone and Meat Packaging]

Using flavor illustrations as the main graphics as the main visual, and halo-colored blocks as the full-screen background design, the information is clearly highlighted.

70% of consumers’ impulse purchases depend on brand packaging, and packaging design must be “love at first sight”.