Recently, Nayuki’s first brown sugar pearls specially developed for babies were launched as a surprise. Although children are not Nayuki’s main audience, the brand thoughtfully launched a tea-free mini cup fresh milk version of pearl milk tea to give People have more consumption choices, once again demonstrating the health and naturalness of the brand’s raw materials. Not only that, Nayuki’s tea also collaborated with pidan to create a co-branded cup cover~

Not long ago, pidan, as a pet brand, launched its own music album "Looking at the Moon with the Kitten" for the first time across borders, and invited five groups of musician friends to create a song with the kitten. Related songs. In order to let more people feel the charm of music, the two worked together to implant NFC electronic tags into the linked cup sleeves. As long as the phone is close to it, it will enter the corresponding NetEase Cloud Music album, opening up a chill moment of immersive enjoyment. The cup cover can also be kept for a long time, so you can touch and listen to it every time you miss the kitten.

Of course, pidan, which implements the concept of "cats first", has not forgotten the cats even in the surrounding areas. During the joint event, everyone who purchases the corresponding "Meow Meow Nest Peripheral Package" can get the "Meow Meow Milk Tea Nest" jointly created by the two. It uses cardboard materials that no cat can refuse, and the design is inspired by Nayuki's tea brand store. Every time a cat gets into this cat nest, Nayuki will have an extra "cat clerk" who can shake milk tea!

In addition, Nayuki will donate an additional 50g of cat food for every joint package sold and give consumers a "certificate of honor" so that this love of protecting animals can continue and help those in need. The little wanderers who have returned home spend this difficult winter.

Before the Love Cat Nest, Nai Xue had been exploring the new charity experience of "tea + pets" for several years. In 2019, the first issue of Nayuki CUP Art Museum, "Being a Cat," focused on the world of healing coexistence between humans and cats. In the same year, Nayuki and artist Eddie Kang launched the "Adopt instead of Buying" charity event. In 2020, Naixue launched a 1 yuan exchange activity for cat paw cups and plugs, which were collected into the "Naixue Cat Store" charity fund and donated to the China Small Animal Protection Association.

In addition to "Pets Are Beautiful", Naixue also continues to carry out diversified public welfare activities with the theme of "Naixue's Beautiful Charity Plan". For example, Naixue's "Green Farming Plan" focuses on rural revitalization, helping upstream raw materials such as tangerines and duck shit incense to develop in scale and branding; it joins hands with Tencent Charity to participate in the 99 Charity Day activities for a long time; and helps disadvantaged groups such as left-behind children and cleaners. Groups, carry out activities such as "Love Meal Donation" and "Aesthetic Education Classroom"...