1. This year, Petty will expand the product matrix of Jueyan brand, break everyone’s inherent understanding of Jueyan’s “pet snack brand”, and no longer only deal in the snack category. To this end, we launch a new staple food product line, adhering to the Jueyan brand and product concept, using natural and fresh ingredients and simplifying the process as much as possible to create pet food that is more in line with original nutrition and flavor. At present, this staple food product line has completed a series of product tests and user tests for about three months, and is expected to be fully launched during the expo. At the overall strategic level, Petty will continue to focus on brand and large-scale product strategies in 2024 to drive independent brands to maintain high growth.

2. Petty’s channel strategy may undergo some revolutionary changes in terms of positioning compared to before. For example, offline channels, in fact, Petty does not believe that channels are only used to distribute products and goods, because blindly pursuing channel distribution can easily lead to confusion in product prices and market goods. Therefore, Petty's offline channel partners have basically changed from dealers to service providers this year. The focus is not to put pressure and mandatory requirements on inventory and stocking, and to help them develop healthier and more soundly. Reduce the impact on online prices. New offline sales channels are also important channels for the company's future layout, including cooperation with well-known supermarkets such as Sam's and Costco. Currently, some new categories of products have been sold in supermarket channels, which will further promote the development of independent brand business . In addition, the pet store company further covers each city in the form of service providers and cooperates with certain representative pet stores to enhance brand exposure. As for online channels, they are mainly operated by the company itself. In fact, online channels not only carry sales, but also play a large role in brand exposure, user reputation, and new customer attraction. This is also one of the key factors that Petty focuses on.

3. In terms of production capacity. Petty Company has been adjusting the production lines of domestic factories to adapt to the needs of the domestic market, especially its own brands. It has built two wet food production lines in the Wenzhou factory. The original snack production lines will also be gradually transformed, mainly Two directions: one is to adapt to domestic market demand in terms of categories, and the other is to improve the automation level of equipment. In addition to factories in China, Petty has also conducted global production capacity layout in Vietnam, Cambodia, New Zealand and other countries and regions. On the one hand, these production plants provide convenient conditions for Petty in various aspects such as labor cost control, currency settlement, production OEM and brand overseas. On the other hand, they also play a bridgehead role in Petty’s global business layout. It truly allows the quality of Petty's products to be seen by the global market audience.

4. In terms of export business, after customers' panic hoarding due to the epidemic the year before last and the destocking problem last year, Petty's current overseas orders have returned to the normal year-on-year range. At the same time, the continuous increase in the production capacity of the Cambodian factory has brought about economies of scale, and the official operation of the New Zealand staple grain factory has brought about a certain increase, which will help Petty Co., Ltd. expand overseas markets and further optimize its customer structure. In addition, Petty is also actively exploring and trying out the brand’s overseas business.