On March 12, Petty Co., Ltd.’s factory in Taumarunui, New Zealand, officially put into operation a high-quality staple grain production line with an annual output of 40,000 tons and will soon be put into large-scale production and commercial operations. Chen Zhenbiao, chairman of Petty Holdings, attended the inauguration ceremony together with New Zealand local government/community officials and business partners and delivered a speech. This production line is the company's first high-end staple food production line, which is of great significance. It will help enrich the company's production capacity structure, enrich its own product matrix, empower the brand's green value, diversify the production structure, enhance long-term profitability, and enhance globalization. Operational level.

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Introduction of advanced equipment from the United States

Full-day operation to release sufficient production capacity

It is reported that Petty’s New Zealand factory has introduced the world’s leading American Wenger complete set of equipment and uses advanced The entire process from mixing pet food to packaging batches takes about an hour and is fully automated, eliminating product safety risks caused by manual intervention in the production process. Director Chen introduced in his opening speech that the factory has a designed production capacity of 40,000 tons and can produce high-quality pet food with a fresh meat content of up to 90%, further enhancing Petty's competitiveness in the international market. The person in charge of the plant also said that the plant has the potential to operate 24 hours a day and can continuously release production capacity as needed in the future.

As early as 2019, Petty started preparations for the New Zealand staple food project. According to market trends, in addition to its traditional advantageous products such as healthy pet chewable food and meat snacks, the company is developing pet staple food projects. In July 2019, the company released a non-public issuance of A shares plan (revised draft) to purchase land in the Taumarunui region of New Zealand and build a high-quality dry pet food project with an annual output of 40,000 tons to improve its product matrix. Jingguo has rigorously and scientifically demonstrated that the project has good economic benefits. With the implementation of the project, the company's product structure will be improved and optimized, and high-quality natural pet dry food will be produced for the company, thereby further consolidating and strengthening the company's position in the pet food industry.

New Zealand factories will uphold the tradition of adapting to local conditions, employ a considerable number of local people, attract talents and promote employment, and actively integrate into local communities, inject new vitality into the local manufacturing and service industries, and build The complete upstream and downstream industrial chain of pet food production makes positive contributions to the prosperity and development of the community.

Under New Zealand's strict pet food supervision, all product formulas in the factory comply with AAFCO standards. The products have entered the world's major staple food markets, and priority is given to independent brands, using global high-standard production processes to satisfy domestic and foreign pet owners. The demand for pet food quality is increasing day by day.

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Green quality deepens brand value

Enriches raw material product matrix

As New Zealand, known as the “Land of the Long White Cloud”, It is recognized as a leading country that adheres to sustainable breeding practices, and is one of the most important high-end pet food exporters in the world. 95% of the country’s green coverage area gives product raw materials a “natural”, “wild” and “high-end” background. . In this "last piece of pure land in the world", the company will make full use of the raw material advantages of the origin of "three highs and one excess" (high quality, high cost performance, high fresh meat content and multiple categories of raw material supply), from the source Achieve product differentiation competition and add green value and quality connotation to the brand.

In addition, the company will also take advantage of local natural advantages and developed animal husbandry to provide customized staple foods for the market. In addition to high-quality New Zealand fresh meat and fish, the company will also add local specialty ingredients such as Manuka honey, kiwi fruit and fresh green-lipped mussels to pet food to greatly satisfy the taste buds of furry children.

The high-quality and abundant raw materials allow Petty’s New Zealand factory to implement menu-based formula services and modular production of process flows, flexibly meet the customized needs of different markets and customer groups, and greatly enhance the brand’s market appeal. and customer loyalty.

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Increase production volume to improve profitability

Global strategy to optimize resource allocation

With the continued high-endization of the pet consumer market, the demand for natural, green organic and high-quality protein products Demand continues to increase, and the commissioning of the production line will significantly increase the company's production scale and market supply capabilities, meet the continuing recovery of domestic and overseas order demand, improve market response speed, and enhance market competitiveness.

At the same time, Petty previously mentioned that “in the second half of the year, a batch of new staple food products with obvious differentiated characteristics, such as self-produced New Zealand staple grains and freeze-dried grains, will be launched one after another, providing a boost to the domestic market business (independent Brand) will bring a certain increase. "Further diversifying the production structure on the original traditional advantage track of pet chews and pet snacks will help Petty achieve more balanced and sustainable development, and further increase the added value of products and profit margin, thereby optimizing the operating cycle, improving operating cash flow levels, and effectively improving the company's gross profit margin and financial health.

Pettico has always followed the development trend of globalization and proposed six "globalization strategies" last year, namely manufacturing globalization, supply chain globalization, R&D globalization, and market globalization. , standard globalization and organizational globalization. The formal operation of the New Zealand factory will help deepen the globalization of the company's manufacturing and supply chain, realize comparative advantages, optimize resource allocation, reduce production costs, and further enhance the company's core competitiveness.