Penny 6+1, born in 2018, is a cutting-edge domestic pet food and supplies brand, committed to bringing safe, healthy, scientific and healthy pet food and supplies to every pet family.

Zhixin Q1: Please briefly introduce your past experience and the opportunity to create this brand?

Wu Lin: I am Wu Lin, the co-founder of "Penny 6+1". I have 15 years of experience in branding, advertising, and Internet new media operations. In 2015, I quit my job to start a new media company, focusing on traffic. Mainly focusing on strategy, he has served ten Fortune 500 companies.

As a senior As a marketer, I have an insight into such a pain point scenario. The urban living environment is compact and narrow, and pets are faced with a bad cycle of small space for activities and large intake of nutrients.

In 2018, we visited more than 100 factories in the United States, Japan, Germany, Belgium and China. After thorough research and market investigation, we established "Penny 6+1" and officially entered the market. Chinese pet market.

Zhixin Q2: What is the core concept or the spirit that Penny 6+1 wants to convey?

Wu Lin: We insist on creating healthier and safer pet food through nutritionally balanced formulas. Compared with humans, the life of pets is very short, usually only 10-15 years. For them, only good food and companionship are the most important. Therefore, we insist on making high-tech, healthy pet food and adhere to human food grade standards.

Zhixin Q3: What product do you most want to introduce to readers right now?

Wu Lin: Deep Sea Exploration Series cat cans, this cat can has 5 flavors in total. The old product was put on the market in 2019 and sold 3 million cans in 2020. It will be completely upgraded in June 2021. The core of product upgrades are two aspects. On the one hand, the food supply chain system is further improved to ensure stable product palatability. In response to the increase in raw material prices this year, we withstood the pressure and strictly controlled the quality of material procurement; on the other hand, the formula and soup. The meat-to-meat ratio is 2:8. The thick soup is made from pork bones, with added trace elements such as taurine and lecithin that are suitable for the growth and development of cats. Quality improves, price remains the same. Currently, there are Weiya and Lieerbaby on Taobao; on Douyin, as many as 300 celebrities and Internet celebrities such as Lao Luo, Zheng Jianpeng, and Jin Xing have live broadcasted their products, and the praise rate of 600,000 users reached 98.9%.

Zhixin Q4: Where can we buy this new product?

Wu Lin: The product layout of Penny 6+1 is focused and in-depth coverage. The traditional online store is mainly Tmall flagship store, supplemented by JD self-operated, new channels Douyin store, live broadcast For in-depth e-commerce distribution, you can search for "Penny 6+1" to purchase. Offline coverage covers 15 provincial capitals and large and medium-sized cities, with a total of 10,000 pet stores and hospitals, mainly around communities. If you want to know more about Penny 6+1, you are welcome to follow the "Penny 6+1" public account to get the latest updates.

Zhixin Q5: Please use one sentence to summarize why this product is worth buying?

Wu Lin: It’s so delicious that I’ll lick the bowl. As a canned cat snack, it is worth choosing for rewarding owners, improving food, and supplementing nutrition.