Recently, METZ, a domestic brand with 11 years of industry experience, has officially released its annual blockbuster new product Master’s Selection Series of cat staple food.

As a high-quality cat staple food for domestic advanced pet owners, this product selects high-quality raw materials and functional nutrients from around the world, giving full play to the product concept of Rose’s global vision to serve local feeding. Taking the 70% fresh meat direct-injection process as the core, we have achieved a bold breakthrough in puffing process innovation.

Why in the industry trend of "baked food" prevailing , still choose a puffed grain as the annual blockbuster new product?

Abbu, head of the Mesi brand department, believes that the puffed grain production process has a history of 67 years since 1957. The relevant technology is very mature and puffed grain is still the mainstream in the international market. The puffing process still has advantages in terms of product safety, production capacity and even palatability. At the same time, these key points are also the bottom line of the product that Mesi attaches most importance to.

As the new generation of pet-raising users in Kochi continues to increase, national living standards continue to improve, and the needs of pet-raising users are also further increasing. In 2019, the Mess Nantong Smart Factory was officially put into production and has successively obtained ISO90001 international quality management system certification, ISO45001 occupational health and safety management system certification, ISO14001 environmental management system certification and US FDA factory certification. Meisi insists on independent research and development and production in its own factories, using local superior raw materials and international high-quality additives to fully organically combine pet nutrition, food science and equipment technology.

Under such a brand background, developing a product that can be trusted by domestic advanced pet owners and be comparable to or even surpass the imported brands is the original intention of the development of the Master's Selection series.

What advantages does the Master’s Selection series have in today’s ever-changing pet food market?

Mess believes that no matter how the market develops, pet food should truly return to the true nutritional needs of pets themselves. Starting from material selection, technology, nutritional value and even meeting specific functional requirements and particle shape, as long as every setting is refined and 100% sincere to users, consumers will definitely vote with their feet.

At present, domestic fresh meat and cold chain transportation are very mature. This master’s selection series uses 90% animal raw materials and 70% fresh meat is directly invested. The two single products are full-price cat food and chicken. Formula and full-price rabbit meat formula, the meat source setting takes into account the original hunting range of hypoallergenic cats and the wide range of palatable food preferences.

In addition to meat sources, in terms of natural fruits and vegetables, 6 kinds of fresh fruits with excellent antioxidant capabilities are selected, combined with imported high-quality nutrients (German fir fiber/imported high-purity krill oil/DSM chelated minerals & XPC Postbiotics) form a master-selected series of fresh and highly creative ingredient recipes, allowing the delicious soul to be directly injected into the work.

The nutritional value settings of this master’s selected series of products all comply with AAFCO/fediaf/GB/T standards. Up to 45% crude protein can meet the feeding needs of any high-end pet owner. 18% crude fat and ≤15% carbohydrate content can also adapt to the lack of exercise of local indoor cats and prevent various potential health problems caused by obesity. risk.

Mess believes that the result of the collision of high-quality raw materials and advanced technology should withstand the test of authoritative testing. Complying with the three international standards is not just a cold report, but should also be balanced through comprehensive testing data. , rich nutritional value results, becoming a visible and safe choice for consumers.

In terms of technology, Rose believes that the original taste of food ingredients is the best "natural food attractant" for pets. Most of the fresh meat added in different industries needs to be made into meat powder first. In order to fully explore the food ingredients In order to retain the flavor and nutrition to the maximum extent, Rose has made bold innovations based on mature technology. 70% of the fresh meat is directly fed without milling, making puffed grain no longer a simple ordinary grain.

The three-tech integration of EXTRU-TECH fresh meat grouting technology, imported vacuum spraying technology and terminal "coating freshness wrapping" technology makes each master's selection full of delicious temptation from the inside out, making it more delicious. The ingredients bloom with their own amazing taste.

In addition to the improved palatability brought about by the craftsmanship, this Master's Selection series adopts the "Michelin Six-sided Star Flower Grain Type". This unique grain shape can increase pets' interest in chewing during the eating process. Compared with ordinary round particles, the contact surface between the particles and gastric juice can be increased by 20%, optimizing the digestive efficiency of your pet.

What are the characteristics of the special function settings of this master selection?

Return to pet-raising health and improve users’ pet-raising happiness. Master's Choice is a high-quality staple food that takes into account functionality and is not a prescription food. Starting from the daily experience of wide-area users, we conducted a survey among more than 1,000 senior pet owners, and collected a relatively high proportion of daily pet owners such as "soft stools and diarrhea", "hair ball vomiting" and "hair loss and dry hair". Pain points". The addition of functions should not be a gimmick, but should be practical and allow pet owners to see and feel it through a period of feeding.

In the pet food environment in recent years, intestinal health has become an unavoidable topic. Let pets gradually improve their intestinal function through daily food feeding, and nourishing their intestines and stomach is one of the demands of product development.

All products in the Master's Selection series are imported from the United States XPC postbiotic, this compound postbiotic, is different from traditional probiotics that are easy to lose and difficult to preserve during the production process. It has strong stress resistance. Multiple experiments have confirmed that it can be added to the diet in a certain proportion. , helps regulate the pet's intestinal tract and body immunity, and is non-dependent.

In the trial feeding base of hundreds of dogs and cats in Mesi, good practical data have been obtained in the test products containing this ingredient.

In this full-price chicken formula, German fir cellulose is added. This cellulose can wrap up the hairballs in the stomach like a net and gently and easily excrete them from the body.

The high-purity imported krill oil added to the full-price rabbit meat formula is different from the traditional omega-3 in fish oil that is transported in the form of triglyceride and is often used for energy/oil storage. Phosphorus Shrimp oil is rich in phospholipid-type omega-3, which adheres better to cell membranes and is easier to absorb. Krill oil is rich in EPA, marine choline and astaxanthin, which can also help remove cardiovascular and liver fats and improve antioxidant capacity.

Mess maintains the same high standards for all nutritional additions to meet the basic nutrition of life. All products in the Master Selection series use Royal Dutch DSM chelated minerals to help pets obtain mineral nutrients that are easier to absorb. .