Purina Research Institute has launched the "Clinical Nutrition Guide for Dogs and Cats", which is a tool book on the management of clinical nutritional status of dogs and cats. Written by more than 40 global experts in veterinary nutrition, internal medicine, cardiology, dermatology, emergency care and other related fields, the guide is published as an e-book and is promoted to veterinarians free of charge and without advertising. Focused on case management, this guide provides practical information and insights for veterinarians and pet owners, explaining the role of nutrition in the management of pet health issues. It is a tool book on the management of clinical nutritional status in dogs and cats.

Veterinarians are pet owners’ most trusted source of nutritional knowledge

The Purina Research Institute conducted a survey in May 2023. In this survey, 96% of pet owners said that their veterinarian is their The most trusted source for nutritional solutions. In addition, 78% of pet owners said that nutritional expertise is an "important" or "extremely important" factor in their satisfaction with veterinary clinics. This shows that having strong working knowledge of veterinary nutrition and actively providing nutritional plans can make a difference. Benefiting sick pets can also increase the clinic's revenue. But according to surveys, only about one-fifth of veterinarians actively provide nutritional advice to pet owners during their visits.

Dr. Andrew Sparkes, an independent veterinary consultant and editor of the Nutrition Guide, said: "Nutrition can help sick pets recover, but it can be difficult to get pet owners involved in nutrition discussions." "This guide is an excellent nutrition guide that helps pets learn nutrition knowledge, allowing them to prioritize nutrition recommendations and meet the needs of clients."

Veterinary professionals said that when discussing nutrition One problem they often face is the misinformation about pet health that pet owners see online.

Dr. Natalia Wagemans, global head of the Purina Research Institute, said: “Surveys show that pet owners are more willing to trust the advice given by veterinarians and professionals on pet nutrition than to trust what they read online. information." Wagemans also stressed that pet owners attach great importance to nutrition, with three-quarters saying nutrition is "very important" to their pets' health and happiness.

She concluded: “Whether you come to the pet hospital for medical treatment or physical examination, it is obvious that it is easy to gain their trust by discussing nutrition with them!”

Veterinary professionals You can receive a free electronic copy of the latest Clinical Nutrition Guidelines for Dogs and Cats by visiting PurinaInstitute.com/sign-up to register and subscribe to the scientific advisory. Subscriptions include news about nutritional science discoveries, upcoming webinars, event invitations, newsletters, and more.

Purina Research Institute The launch of the "Clinical Nutrition Guide for Dogs and Cats" helps veterinary professionals understand nutritional knowledge, further improve the healthy life of pets and extend their lifespan. This version is currently in English, and the Chinese version will be released later, so stay tuned. The website also provides CentreSquare, a powerful online resource toolkit, which helps pet owners learn nutrition knowledge, improve their understanding of veterinary clinical nutrition recommendations, and improve their compliance with diagnosis and treatment. For more information, visit PurinaInstitute.com.

Purina Research Institute has also launched "Hot Topics Pet Nutrition Evolution" globally to help veterinarians and pet owners understand common nutritional management topics, based on science, and use data to analyze cognitive misunderstandings. It is convenient for veterinarians to quickly master the latest and most professional nutritional management knowledge.