On February 8, Li Luyao, secretary-general of the association, led the secretariat to visit the vice-president’s unit, Shandong Kairisi Animal Nutrition Co., Ltd., and was warmly received by Zhu Changlin, chairman of the company. Visiting a company can help you listen to the voices of members in a more targeted manner, enhance the stickiness between members and members, and between members and associations, understand corporate demands and other issues in a timely manner, and promote the development of the pet industry in Shandong Province. During the exchange, Mr. Zhu introduced in detail the brand management philosophy and future development direction, problems encountered and solutions.

Vice President Unit

Shandong Kairui Si Animal Nutrition Co., Ltd.

Kerisi: "Professionalization" and high-quality development create a harmonious relationship between humans and pets

"Professionalization" and "high quality" are the lifeline of an enterprise and a soul that continues to develop steadily. It has been 5 years since Kairisi was established in 2017. During these 5 years, it has always adhered to the brand concept of "scientific pet care", strictly controlled product quality, continuously improved customer service measures, and finally became one of the leading brands. .

Pets need to be fed scientifically

Pets have moved from the stage of “housekeeping and nursing home” to the stage of “family companionship”. Consumers are paying more and more attention to the dietary health of pets, especially pet food. nutrition and safety.

As far as pets’ nutritional needs for food are concerned, pets of different sizes, breeds, activity levels, and health conditions have different needs for nutrients. Different pets have very different eating habits. Pets have different nutritional needs at different life stages. Taking dogs as an example, newborn puppies require 25kcal/100gBW of energy. When the puppies reach 50% of their adult weight, the energy requirements are reduced to 1.6 times of maintenance requirements. When they reach 80% of their adult weight, the energy requirements are reduced to 1.2 times the maintenance requirement.

Kairisi starts from reality and puts forward the concept of "scientific pet raising and dedicated pet care". Based on the actual needs of pets, Kairisi develops pet food that meets different pets and different needs. Zhu Changlin, founder of Kairisi, said, "Scientific pet raising requires accurately grasping the actual needs of pets for nutrients and selecting suitable pet food based on their needs."

High-quality development of "professional" quality

As capital gradually pours into the pet industry, there will be many speculators to follow suit, with relatively small investments and low technical thresholds. homogeneous projects, which will inevitably lead to more intense competition in the industry. At present, the pet food market is highly homogeneous from products to operating models, and there is overcapacity in mid- to low-end products. Some companies that follow suit will inevitably be eliminated in the competition.

While competition in the industry is becoming increasingly fierce, consumers have also put forward higher requirements for pet food. From the previous requirement of "eating full" to the current requirement of "eating well", the pet food industry is about to change from The pet food stage has entered the natural food and health food stage.

Whether it is competition within the industry or new consumer demands, pet food companies are required to move forward. Kairisi cooperated with the Shandong Academy of Agricultural Sciences to develop a new generation of pet food that is in line with market trends and market needs - grain-free fresh meat food. 90% of the raw materials of this pet food are bone-in fresh chicken, which meets the nutritional needs of pets. Under the premise of adding other raw materials, the different needs of pets can be solved. For example, adding goat milk powder raw materials can improve immunity.

While developing a new generation of products, Kairisi strictly ensures product quality and follows the path of high-quality development.

Kairusi has formed a high-quality management and control system with product quality monitoring as the core during its development. First, raw materials are inspected before production. Before raw materials enter the production plant, they must undergo multiple safety tests such as pesticide residues, heavy metals, and toxins. Only after passing the test can they enter the production plant for production and processing. Secondly, link monitoring in the production process. During the production process, Kairisi will keep samples for testing in every production link in order to understand the quality and safety of the products in real time. Finished pet food must be randomly inspected before leaving the factory. Only after passing the random inspection can it be shipped out of the factory for sale. Finally, three-party inspection of warehousing. After pet food enters storage, it will be randomly inspected by third-party testing agencies - CTI, SGS, etc. to ensure that the pet food received by consumers is safe and reliable. Kairisi has established a product safety and quality monitoring and assurance system through testing measures such as testing of raw materials before entering the production plant, sample testing in the production process, testing before leaving the factory, and third-party testing after entering the warehouse.

The "professionalism" of Kairuisi is not only reflected in the product and quality In terms of high quality, customer service has also been gradually improved to make it "professional".

“The current after-sales service measure of ‘no money, no refunds’ in the industry was first proposed and implemented by Kairisi,” said Zhu Changlin, founder of Kairisi. When it comes to service measures, many people do not understand or even oppose them, thinking that some customers will use this as an excuse to intentionally refund the goods, thereby increasing the company's production and operation costs. Kairis still took the lead in implementing this after-sales service measure. After a period of time, they became worried. The problem did not arise, and the number of customers increased significantly. "The innovation of this measure has brought Kairis to a new level.

Build a harmonious relationship between people and pets

“Materially, people keep pets; spiritually, pets keep people.” This joke embodies the harmonious relationship between people and pets. .

Nowadays, "pets" are not just pets, but also part of the family and the spiritual sustenance of many people. Kairisi protects the harmonious relationship between people and pets with high-quality products and high-quality services.