Recently, MollyBox, China’s first pet subscription e-commerce platform, has reached a cooperation with Banniu. With the help of Banniu’s digital intelligent service platform, it will improve the front-end and back-end collaboration efficiency of its e-commerce service team and continue to promote digital technology. Intelligent reform will further enhance data-driven, intelligent, and automated capabilities, improve business efficiency for the e-commerce team, and work together to provide better services to brand customers.

According to the China Pet Industry White Paper, the scale of China's pet consumer market has grown from 14 billion yuan in 2010 to 202.4 billion yuan in 2019. According to Frost & Sullivan predicts that China's pet market is expected to reach 472.3 billion yuan in 2023, and the growth rate is expected to maintain more than 20% in the next few years. Faced with the increasingly fierce market status of the pet industry, the entire industry has accelerated its entry into utilization. Digital intelligence is driving the standardization of the industry chain. Recently, MollyBox, China’s first pet subscription e-commerce platform, has reached a cooperation with Banniu, using Banniu’s digital intelligence service center to improve the front-end and back-end of its e-commerce service team. We will continue to promote digital intelligence reform, further improve data-driven, intelligent, and automated capabilities, improve business efficiency for e-commerce teams, and work together to provide better services to brand customers. MollyBox, a new force in pet consumption, is launched. In August 2017, the main product was a subscription-based cat box that solved all the needs of cat owners. The subscription system opened up a new cat lifestyle. MollyBox Magic Cat Box collects high-quality goods from all over the world and selects the best products suitable for cat owners. As a brand founded just over 4 years ago, MollyBox Magic Cat Box has currently raised more than 200 million yuan, with sales exceeding 500 million in 2020 and total paying users exceeding 3 million. Its founder Ju Yi was awarded the Forbes 30 Under 30. With many authoritative awards, it has become a well-known and influential brand in the domestic pet industry and has a good reputation among consumers. With the development of the pet market, a number of new pet consumer brands have emerged in the industry, and MollyBox is one of them. 1. The rapid development of MollyBox is closely related to its innovation in models and products. It attracted users through the subscription + social e-commerce model in the early days and gradually built its own core user groups in each market segment. There are fast-growing "dark horses". With the influx of new players, the rise of new channels, and the emergence of new brands, they not only bring refreshing experiences to consumers, but also continue to impact the existing market order. The pet industry will also welcome New challenges are coming. Therefore, how to use digital intelligence to break down development barriers and maintain a high-speed growth model in the wave of new forces is the top priority in MollyBox’s future development strategy. However, at the beginning of the establishment of the alliance, Banniu Shu. Intelligent service experts learned that the customer service department of MollyBox still uses the traditional task registration model; and that it is difficult to aggregate and analyze daily business data to feed back the business. In addition, as the transaction volume of MollyBox increases year by year, the transaction volume has surged by thousands. There are thousands of people with after-sales needs such as refunds, return shipping costs, and gap replenishment. Therefore, the transfer collaboration process between the service team and finance also needs to be streamlined after learning about Banniu’s many practices in the field of digital intelligent services. Afterwards, MollyBox immediately chose to cooperate with Banniu’s digital intelligence service center, hoping to build on Banniu’s integrated, collaborative, and self-service product capabilities and Banniu’s experience in the digital transformation of e-commerce services. Promote the digital transformation and upgrading of its own and consumer services. Experience comes first! Digital intelligence helps service upgrades In the era of digital intelligence, the connection channels between brands and consumers are becoming more diversified and the touch points are richer. Facing the impact of transformation, service teams are often caught off guard. Based on this cooperation, Banniu will help MollyBox to upgrade its service capabilities driven by digital intelligence, build a distributed digital intelligence growth path, realize all-weather, fully automatic, and full-link digital intelligence services, and ultimately create a 7x24-hour 0 The ultimate consumer service experience with latency. Intelligent work order: Banniu intelligent work order has no threshold and flexible operation. It has a drag-and-drop visual construction interface. What you see is what you get. With rich component options, service personnel can build work order scenarios for any business scenario. Once used, it will enter the specification, which is perfect. Help MollyBox service staff save task registration efficiency and double their efficiency.

Open up multiple e-commerce platforms: Banniu can open up the business data of MollyBox’s stores. Order information can be automatically obtained when an omni-channel work order is created, eliminating the need for complicated manual entry operations by service personnel. , greatly improving the efficiency and accuracy of work order processing.

Data brain: At the business data level, Banniu's one-stop digital intelligence collaboration center has automated and data-based product features to help MollyBox Magic Cat Box efficiently integrates business data scattered in different e-commerce platforms, breaks down data silos, and can also conduct multi-dimensional and in-depth analysis based on the powerful computing power and analysis model of Data Brain to help business feedback and make targeted improvements. Customer service workbench plug-in: In view of the pain point of MollyBox magic cat box service personnel being in multi-tasking service mode for a long time, the Banniu customer service workbench plug-in can be seamlessly embedded into the Qianniu and Dongdong customer service workbench, allowing service personnel to perform tasks directly at the service reception window. Efficient service task operations provide consumers with timely service responses; it can also achieve precise marking of customers to facilitate subsequent operations. Batch transfers: Consumers can automatically invoke Banniu smart work orders on the Taobao service interface and perform self-service refunds. For registration operations such as payment or cashback, after the work order is approved, the work order can directly drive Alipay through the Alipay account bound to the Banniu platform by MollyBox Magic Cat Box to realize batch transfers to Want Want ID or designated Alipay accounts, realizing The integration of information flow, approval flow, and capital flow. With the development of the pet market, a number of new pet consumer brands have emerged in the industry, and MollyBox Magic Cat Box is one of the best in the future. Transform from an extensive to a refined consumer service model, starting from consumer needs, digging into the value of service data, quickly iterating products, improving front-end response speed and collaboration efficiency, accurately reaching consumers with multiple touch points, and gaining more growth Opportunity. MollyBox Magic Cat Box cooperates with Banniu to open up a new digital and intelligent growth method in the pet field.