The annual "618" mid-year sale has come to an end. For many businesses, this is the first 618 event after the epidemic, and it is also a key battle for the development of the industry.

The final battle report of JD Pets 618 makes us happy - the sales battle report data of JD Pets 618 peak stage shows that the number of new users of JD Pets has increased by more than 100% year-on-year, and the number of hot products exceeding one million has increased by more than 2% year-on-year. times. Pet food is still in demand and remains the main consumer market for pets. Among them, the turnover of baked staple food increased by 472% year-on-year, the turnover of freeze-dried staple food increased by 60% year-on-year, and the turnover of elderly dog ​​food increased by more than 2 times year-on-year.

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Behind this satisfactory response from the entire industry is a reflection of the overall healthy development trend of the pet industry, and is also the result of the rapid iterative evolution of industry categories. Take "Billy + Margot" (hereinafter referred to as Billy Margot), a brand of Real Pet Food Group (hereinafter referred to as "RPF Ao Ai"), as an example. In this 618 event, Billy Margot used excellent category strategies With the blessing of a diversified product matrix, it covers multiple product categories such as dog dry food, dog wet food, dog snacks, etc., and subdivides multiple pet food needs, and can provide accurate and balanced nutritional value for multiple age groups and multiple dog breeds. , winning the favor of many consumers.

Refreshing data records for multiple age groups & multiple dog breeds, Billy Mag 618 achieved another great result

According to the relevant person in charge, this 618 Tmall and JD.com event, compared with Limag broke many data records.

First of all, the most eye-catching thing is that the number of sales of Billymag senior dog food increased by 712% year-on-year, achieving a super doubling. At the same time, the number of sales of small dog beef and salmon increased by 71% year-on-year.

In addition, the performance of adult dogs is also very impressive. The number of 1.8kg pieces of Billymag adult dog food sold increased by 29.29% year-on-year. In JD.com’s single-channel promotions, the number of pieces sold on JD.com for 1.8kg of Billymag adult dog food increased by 74.38% year-on-year. The number of pieces sold for 9kg of Billymag adult dog food on JD.com increased by 34.79% year-on-year. The final number of pieces sold increased year-on-year. 51.58%.

Behind such a high growth rate is the fact that the Billy Mag brand relies on its comprehensive layout of product lines to provide precise and balanced nutrition for multiple age groups and multiple dog breeds, making up for the current decline in the pet food market. The elderly dog ​​food segment is missing; from the background of doubling the number of sales, it is not difficult to see that Bilimag’s diversified product matrix policy is very forward-looking.

Product lines cover multiple age groups & multiple dog breeds, achieving VIP-level precise and balanced nutrition

Public information shows that the Australian pet food brand Billymag is produced by dogs Nutritionist Marie Jones founded it for the healthy growth of her two dogs, Billy & Margot, as well as thousands of dogs. It aims to use selected natural ingredients and different product combinations to treat different body types. , provide precise and balanced nutrition for dogs of different ages, protect intestinal health, and protect the healthy growth of dogs.

For the health of our dogs, Bilimag strictly audits every link from manufacturing to production, processing to transportation and retail, and treats every batch of dog food with high standards. Therefore, the brand has also received love and praise from Chinese pet owners. It has won the Top 2 imported high-end dog wet food for pets for three consecutive years (data comes from Smart path 2020~2021), and won the 2022 Pet Awards - the imported dog food that users love. Brand and imported dog snack brand two major awards.

Among them, as the star product of Billy Mag, Billy Mag beef dry food (dog food) has created a beef trend in the industry and established the beef dog food market with excellent product strength. new standard.

According to reports, Billymag Beef Dry Food (dog food) is a staple food made from high-quality Australian beef, which can provide dogs with precise and balanced nutrition and intestinal care. The raw material beef of this staple food comes from Australia, which is recognized as a high-quality origin in the world. It is produced in Australia and imported with original packaging. The formula is specially researched by canine nutritionist and founder Marie Jones.

The formula of this staple food is 0% grain, crude protein >34%, and crude fat >13%. The raw materials contain key active nutritional ingredients. Yucca extract helps protect the dog’s stomach. Then flax seeds, carrots, and kale are used to promote intestinal activity, and finally curcumin and manuka honey are used to maintain the intestinal tract for a long time, which has won unanimous praise from pet owners.

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Relying on RPF Aoai, building a global production and research supply chain

As the flagship brand of RPF Aoai, Bilimag strictly audits everything from manufacturing to production, processing to transportation and Each supply chain link of retail has completed a comprehensive production and R&D system layout to ensure the high quality, high standards and high safety of all dog food products.

Australia has won the long-term trust of global consumers with its fresh, nutritious, clean, flavorful ingredients and sustainable production methods, ensuring the high quality and safety of Australian pet food. As a trustworthy source of food ingredients, Australia is surrounded by sea. With its natural resources and long-term strict quality control, Australia has created world-recognized high food safety standards, traceability and quality assurance systems. Therefore, on the raw material side, Billimag also insists on using high-quality Australian raw materials.

On the production and R&D side, as the world’s top pet food company ranked 25th in terms of turnover, RPF has its own R&D team and production equipment, and has established a presence in the upstream and downstream of the global industry. Established a complete supply chain system. At present, its business has spread to Australia, New Zealand, China, Singapore, South Korea and the United Kingdom, and has 8 major manufacturing bases around the world to ensure product safety and quality, and to effectively respond to changing market trends and demands.

Based on continuous innovation and polishing on the product side, RPF Aoai hopes to connect the value of "authenticity" through creation and innovation, and bring real products to pets, pet owners, employees, and partners, sincerely Serve and build genuine relationships and enjoy a healthy, harmonious, less burdensome life.

In the future, RPF will continue to leverage its brand and product advantages, enrich its product matrix, and continue to introduce Australian quality products into the Chinese market based on China’s pet needs, covering dry food, wet food, snacks, etc. All categories of pet food bring you safe, trustworthy, nutritious and delicious happiness. And Bilimag will continue to provide precise and balanced nutrition for dogs of different sizes and ages, protect intestinal health, and protect the healthy growth of dogs.