On November 24, 2020, in order to showcase the development results of the pet diagnosis and treatment industry and promote in-depth cooperation among animal medicine practitioners, the Eastern and Western Small Animal Clinical Veterinary Conference held a themed interview "Big V Arrives" - the annual industry KOL interview.

The Nestlé Purina team was a special guest on the show, introducing themselves to the host, discussing the industry, and looking forward to the future.

1. Under the wave, dare to be the first

2020 is a turbulent year In the past year, the pet diagnosis and treatment industry has experienced the baptism of the great times. It is true that the impact of the epidemic is concrete. In addition to the superficial consumption behavior, it also has a psychological impact on consumers; however, such a challenge is also a perfect demonstration of Purina's core values. Nestlé Purina has a history of 126 years. It has gone through two world wars in its development and has never lacked the quality, courage and experience to face disasters. On the other hand, Nestlé has always taken safety production as its purpose and high-quality life as its vision for many years. .

Therefore, the epidemic is the most ferocious wild beast, but it can hardly be called a natural chasm that hinders Purina. Purina forged ahead during the epidemic and played a valuable role model and leadership. 1. At the management level, Nestlé has completed adjustments to office hours and working methods, paying attention to the lives and health of employees, and "taking everyone's peace of mind as the first priority"; 2. At the production level, whether it is the infrastructure for disinfection or For the overall planning and control of the production process, Purina has achieved an exemplary level of completion. 3. At the social level, Nestlé assumes its own industrial responsibilities. It is Nestlé Purina's social responsibility to donate tens of millions of yuan worth of materials and streamline logistics as soon as possible. "No one should be alone in a disaster. Purina realizes that it is closely related to the healthy survival of upstream and downstream enterprises, so it is not afraid to walk at night with a candle in hand. This is the pride of every Purina person."

2. Take root in the soil and create internal circulation

There will be disasters in 2020, but there will also be hope - with the comprehensive construction of a moderately prosperous society, we have ushered in a new era; and "internal circulation" has become a new era The first development buzzword of the era.

For Purina, although "internal circulation" is a new term, it is not unfamiliar - Purina has long adhered to the development policy of "rooting in the local area".

1. 20 years ago, Purina established a local factory in Tianjin just to meet Chinese consumers’ pursuit of “freshness”;

2. In the past 20 years, Purina has Every time Purina pioneers and innovates, it takes the lead in local independent infrastructure construction to solve local employment and local economic development;

3. During the development process, Purina has never abandoned the "localized" management system and implemented the "China The management idea of ​​"people managing Chinese people" is deeply cultivated in the internal circulation brand carving of "local Purina".

4. In traditional projects such as milk powder and coffee, Nestlé has brought scientific concepts and advanced technologies to farmers/growers and dealers, and used advanced experience to help local governments complete the economic crop planting industry from scratch. After entering the pet industry, Purina focused on the caring cultivation of the complete industry chain and insisted on contributing to the implementation of diversity internal circulation construction.

The prevalence of the guiding ideology of "internal circulation" is the greatest encouragement to Nestlé's achievements in the first two decades, and it also empowers Nestlé's confidence in its work in the next twenty years. At this stage, Nestlé will continue to provide investment worth 700 million yuan for the construction of localized industries, and will continue to increase its efforts.

3. Prescriptions are available after a long time of accumulation

The "late but arrival" of prescription grains is behind the long-term accumulation of Purina people.

Different from new entrants in the industry who enter with development, Purina is an early investor in the pet industry and a pioneer in the foundation of the pet food industry; Purina has never lacked the courage to pioneer and innovate, and has never lacked the courage to pioneer and innovate. We have not forgotten our original intention of animal welfare, and we did not release related products until this year because we cannot accept that "things that treat diseases become false and empty slogans."

Abroad, Purina has more than 30 years of experience in the production and sales of prescription grains; however, localized production is not a simple copy and paste, but a matter of adjusting materials according to supply conditions and according to differentiated clinical needs. The hard work of revising the process is the result of more than 200 indicators and countless tests. Purina's trademark and prescription food certification are medals embodying Nestlé's century-old scientific spirit. They are also a strong guarantee that consumers can trust and that medical institutions can feel at ease.

“We have done it to make China the fourth country that can produce prescription food; to complete the highest level of technology and conduct independent scientific research on pet nutrition, we have done it; to make ‘pets healthier after eating them’ It has become a reality and every slogan has scientific evidence. We have done this, which makes every Purina person proud."

Four kinds of prescriptions, all kinds of care.

It is reported that Purina Crown Energy has launched four prescription foods this year. These four products all meet AAFCO's complete price food standards, which are the nutrients needed for the growth of adult dogs and cats and can be used for a long time. Among them, there are two kinds of prescription food for dogs:

1. The only prescription food in the world that can help domestic dogs with cranial nerve care and improve epilepsy symptoms [Nerve Care Adult Full-price Dog Food], now available Chinese market.

The causative factors of canine epilepsy are complex, especially idiopathic epilepsy, where the cause is difficult to find and was once a difficult clinical problem. At the same time, most dogs suffering from the disease require lifelong medication. Even so, the frequency of uncontrollable epilepsy in domestic dogs is still as high as one-third.

Purina is committed to implementing animal welfare and assisting clinical diagnosis and treatment - assisting veterinarians with a functional solution to supplement medium-chain triglycerides to help improve epilepsy symptoms while taking medication.

2. [Full-price prescription food for healthy fat loss for dogs in adulthood] solves the problem of canine obesity, reduces the level of oxidative stress in the body, and prevents secondary health problems caused by obesity.

Unlike most products on the market, Purina increases the basal metabolic rate of dogs by adding soy isoflavones. While ensuring the health and nutrition of domestic dogs, it also solves the root cause of obesity and prevents fat loss. Pile up again.

The other two are prescription foods for domestic cats:

< p>1. In response to the common clinical problem of lower urinary tract syndrome in domestic cats, Purina provides [Full-price prescription food for adult cat urinary tract health].

This product uses the principle of acidified urine, which is to maintain the weak acidity of cat's urine at 6.0-6.4, to effectively dissolve sterile struvite. On the other hand, by increasing urine output and controlling magnesium ion content, this formula has been confirmed by professional laboratory testing methods to effectively reduce urine unsaturation and prevent the re-formation of struvite and calcium oxalate stones. At the same time, it also helps improve idiopathic cystitis.

Moreover, the sufficient protein provided by this product can meet the long-term nutritional needs of cats to maintain their weight, maintain immunity, and contribute to the recovery of diseases.

2. Aiming at the problem of chronic kidney disease in domestic cats, Purina has launched [Full-price Prescription Food for Adult Cat Kidney Care]. In addition to ensuring that the nutritional needs of sick cats can be met for a long time, it also adopts a formula process that alkalinizes urine, and specially adds unsaturated fatty acid omega-3 to help relieve kidney inflammation.

In addition, Purina has just released another "black technology" cat food "Live Clear" this year. This product can solve the problem of "cat allergy" for about one fifth of the world's population. The key allergen that causes human allergies to cats is "Fel d1", which mainly comes from the saliva and sebaceous glands of domestic cats. The allergen is transferred to the hair and environment through the licking behavior of domestic cats, causing allergies in pet owners.

After more than ten years of research, Purina scientists finally extracted the corresponding antibodies from eggs, and added the functional substance to the food through Purina's patented production process, thus solving the problem of pet A long-standing problem for the owner. Moreover, through clinical testing, this formula will not change the normal physiological metabolism of cats. Currently, this product is already on the market in the United States and will be locally produced and enter the Chinese market in the future.

5. Behind the success, rooted in scientific research

Of course, behind the good news is always sweat - Purina has never strayed away from the core of rooted in scientific research and animal welfare as its responsibility in 126 years Culture has been deeply involved in scientific research to improve pet health for a long time.

Currently, Purina’s scientist team has more than 500 people, including senior veterinarians, pet nutritionists, animal behavior experts, engineers and other scientific research elites.

Purina people have always believed that: "Only when practitioners have the ability to empathize with pets, can they regard pet health as the purpose of development."

Time flies, and the wind and clouds are changing. In the prosperous business environment, this sentence is still timeless, and Purina people practice it in every aspect.

1. After the epidemic, consumers have paid more attention to "immunity" , which is also a fundamental element of animal welfare. The colostrum formula of Purina's Guanneng puppy/cat food just meets consumers' new needs for "improving immunity";

2. Whether it is the palatability that is easy for consumers to judge subjectively Whether it is safety or product safety that is difficult to evaluate intuitively, Purina regards it as its own responsibility and implements it in the product formula and production process;

3. In order to provide Chinese consumers with the freshest, most With a stable supply of goods, Purina is based in China, expanding production lines and increasing investment in research and development, aiming to provide the best quality products for Chinese pets.

At present, Purina's entire production process of instruments is independently developed, with nearly 8,000 patents. Purinaco's four key research areas are:

1. Immunity of young dogs and cats;

2. Intestinal health of dogs and cats, the world's first hydrolyzed protein The formulated product was developed by Purina;

3. Cognitive impairment syndrome in elderly dogs and cats;

4. Obesity in dogs and cats

"Massive basic research and cutting-edge technology go hand in hand, and strict quality control and cutting-edge scientific results are jointly empowered." This is the concrete implementation of Purina's values ​​and the foundation of Purina's brand.

6. After the conference, let’s move forward together

Purina is a pioneer and model in the pet food industry, and it is also a partner worthy of cooperation and trust among pet clinicians.

After the conference, more than 30 other mature prescription food products and new technological products in incubation will gradually enter the Chinese market and become powerful assistants for doctors in diagnosis and treatment. In an era where internal circulation is the theme, Purina is willing to work together with pet doctors to grow together and bring a healthier life to Chinese pets.