Recently, Nestlé Purina PetCare Europe announced the launch of its first carbon-reducing cat food product: Purina ONE DualNature. The new production line is part of Nestlé's goal to reduce carbon dioxide emissions by 50% by 2030.

The Purina ONE DualNature series includes two formulas: Purina ONE DualNature Chicken Cranberry Flavor, and Purina ONE DualNature Salmon Spirulina Flavor. Cranberries and spirulina are included to support your cat’s overall health and wellness, with cranberries a common source of antioxidants and spirulina an ingredient that supports immune function. Carbon reduction benefits come from Nestlé Purina’s re-evaluation of manufacturing, formulation, logistics and packaging.

Purina ONE DualNature Chicken Cranberry Flavor

Main ingredients: chicken (including bones, meat, skin) (17.0%), wheat, dried poultry protein, barley, soybean meal, animal fat, corn gluten meal, corn, dried peas, dried chicory root (2.0% ), Pea Protein, Digestives, Dried Yeast, Fish Oil (0.8%), Dried Cranberry Juice (Contains 0.344% dehydrated cranberry juice, equivalent to 4% fresh cranberries obtained from 5% fresh cranberries Berry juice)), minerals: natural ingredients

Can reduce tartar by up to 40%. Rich in minerals and vitamin D to help keep bones strong and healthy, and with added fish oil to help support a healthy urinary tract. Formulated with chicory and cranberry. Cranberries are well known as a health food in human food and are often referred to as a "superfood" due to their high nutrient and antioxidant content.

650G per pack, priced at £5.4

Purina ONE DualNature Salmon Spirulina Flavor

Main ingredients: Salmon (including head, bones, meat) (17.5 %), Dried Poultry Protein, Wheat, Barley, Soybean Meal, Corn, Corn Gluten Meal, Animal Fat, Dried Peas, Dried Chicory Root* (2.0%), Minerals, Pea Protein, Digest, Dried Yeast, Spirulina* ( 0.2%), minerals: natural ingredients

Can reduce tartar by up to 40%. Rich in minerals and vitamin D, it helps keep bones strong and healthy. Formulated with Spirulina to help support your cat's immunity, a natural ingredient that is a type of blue-green algae that contributes to many health benefits.

Pack of 650G, priced at £5.40

The DualNature range is packaged in single material bags made from 40% recycled plastic, which can be passed kerbside in Ireland and the UK Recycling is available at selected physical stores across the country. Purina also tries to avoid using virgin plastic in the packaging of the DualNature series. These efforts are in line with the company's mission to convert at least 95% of its packaging to recyclable options by 2025.

In addition, the Purina ONE DualNature diet will be transported between countries via intermodal transport, utilizing road and rail systems where infrastructure permits.

According to Purina, South Pole, a third-party verifier of greenhouse gas (GHG) emissions projects and strategies, has validated the company's efforts against the latest climate science.

Swiss company South Pole is one of the world's largest carbon emission testing institutions. Its carbon sink transactions cover more than 700 projects around the world. South Pole is currently valued at US$1 billion.

According to the company, it is in line with the company's 2019 Compared to the baseline, the series’ carbon footprint has been reduced by 15.7%. The measurement is based on a life cycle assessment (LCA) conducted by the company, which measures a product's full environmental impact based on multiple factors.

Purina Europe Marketing Director Fabio Degli Esposti said: “At Purina, we are committed to producing healthy, nutritious pet food, and we believe that the health of the environment is as important as providing high-quality pet food. Purina ONE DualNature is the first Purina product range to announce a reduction in its carbon footprint, and this is just the beginning. Purina Europe is working towards Nestlé’s wider goal of reducing CO2 emissions by 50% by 2030."

Nestlé Purina purchases renewable electricity to fuel the pet food factories that produce Purina ONE DualNature range. The ingredients in each formula are selected with the carbon footprint in mind and do not compromise nutritional quality or palatability. sex.