As human friends, pets provide us with unconditional love and companionship. Nowadays, as more and more young people join the ranks of "cat petting" and "dog petting", the pet economy has also entered a stage of rapid growth.

On March 15, the People’s Daily Online’s “Transparent Factory·Exploring the Password of Consumption” series of live broadcasts went to the McFudi Super Factory of Guabao Pet Food Group in Liaocheng, Shandong Province to explore how to make delicious food for cute pets. It has both "color, flavor and flavor", leading netizens to decipher the diet code of "hairy kids".

"Mai Fudi's own brand was established in 2013 and is currently exported to more than 30 countries and regions. "In the corporate exhibition hall of the science and technology center, Du Xinfang, president of Guabao Pet, introduced that the group's current product categories include pet dogs based on natural ingredients. Cat staple food, snacks and health products based on dried chicken and duck meat, with a total of more than 1,300 varieties in three categories.

From the transformation from contract processing to the establishment of its own brand, and then to the top sales in the entire network, what are the unique "stunts" of McFoody?

During the live broadcast, the host Xu Bo, accompanied by Chen Jinfa, director of Guobao Pet R&D, visited the CNAS testing center, puffed staple food workshop, baked food production workshop, freeze-dried staple food production workshop and pet nutrition Find out more at the Research and Development Center.

Formulation research and development is the basis for producing high-quality pet dog and cat food, in which raw material and finished product testing are crucial. "Safety is always a 'tightening curse' in production. The testing center can conduct more than 100 index tests on raw materials and finished products, and no batch will be missed." Chen Jinfa gave an example. The physical and chemical laboratory can detect proteins in raw materials and finished products. content, moisture, fat and other ingredients; the veterinary drug residue testing laboratory can conduct veterinary drug residue testing and analysis in many fields; organic instruments are used to detect nutrients, harmful substances and food additives contained in raw materials and finished products.

In staple food There is a glass viewing corridor around the extrusion workshop, where you can intuitively see the operation and production details of each machine. Chen Jinfa introduced that the main grain workshop production line can produce 17.5 tons of grain per hour, which can feed 1,000 cats for a year.

“This machine is a crushing system, mainly responsible for modulating puffing (adding fresh meat). Due to process limitations, ordinary puffed grain equipment can only add 30% of fresh meat, and the current Wengel equipment 70% of fresh meat has been added, which effectively satisfies the carnivorous nature of dogs and cats,” he said.

In the bakery grain production workshop, three or four staff are processing fresh meat. After the steps of removing fascia, trimming fat, and mincing, the fresh meat will be mixed with vitamins, minerals, etc., and then according to the Recipes are matched. "Each addition will be strictly measured and accurate to the gram." In front of the chopping machine, Chen Jinfa said that after vacuum chopping and mixing, the material can reach a micron-level mud state, and then be pressed into particles.

“After the ingredients are pressed into a specific shape, the toughness will be measured, followed by baking, cooling and packaging.” Next to the 50-meter-long baking machine drying tunnel, Chen Jinfa said that the drying tunnel Three-stage drying stage temperature control is used. The low-temperature section is 65°C to shape food; the middle-temperature section is 85°C to evaporate water; and the high-temperature section is 100°C to sterilize and increase flavor. This can not only shorten the processing process, but also reduce the nutritional loss of raw materials.

In the freeze-drying workshop where the temperature is controlled at 15°C all year round, the program team felt the slightest chill. "We have a total of 8 freeze-drying warehouses, which can quickly freeze food to below -36°C for 3 hours; the vacuum degree of the freeze-drying warehouses reaches 13-100pa, and the freeze-drying stage lasts 30 to 48 hours, depending on the conditions of the ingredients." Chen Jinfa According to the introduction, after the product is freeze-dried, metal detection and irradiation sterilization are required to ensure product safety and quality control.

Live in a single room , enjoy delicious food, and have dedicated services... In the dog and cat palatability test area, the host and McFoody brand spokesperson Nicholas Tse witnessed the ongoing palatability and nutritional tests of pet food. By creating various life scenes, McFoody's more than 300 cats and dog "employees" can "work" in a warm and comfortable atmosphere. The concept of "natural feeding" is integrated into every R&D and production link.

“From OEM to private label, we deeply realize that the closer we are to consumers, the more intuitively we can understand and discover the real needs of pets and consumers.” Chairman of Guobao Pets Qin Hua said frankly that compared with international brands, the current gap between domestic brands is mainly concentrated in basic research, brand building and high-end brand market share. "We hope to narrow this gap through our own efforts and allow Chinese pet food brands to have a place in international competition."

The booming development of the pet economy not only brings new business opportunities to enterprises, but also injects new vitality into the real economy. Facing future opportunities and challenges, Qin Hua said: "Good products can speak for themselves. We will continue to adhere to the concept of 'natural feeding' to better meet the needs of pets and consumers and create competitive products. In addition, in research and development Integrate more technological power into production, accelerate team optimization, and drive high-quality development of the domestic pet industry and the 'other' economy."