About the new product

Look for it on Baidu! I wonder what new products are out there nowadays? Worried that product updates are iterating too fast and you can’t catch up? Shenzhen Pet Exhibition’s newly planned [New Product Recommendation] column selects trendy new products in the industry and builds a network-wide new product release information station to connect good products with good channels and efficiently select products to solve supply chain difficulties! Issue 031 is coming!

New product introduction

With the improvement of China's comprehensive national strength and international influence, the national identity and cultural confidence have been enhanced, and national fashion culture has become a new representative of fashion trends. Domestic products Brand influence gradually increases. As a Chinese local brand, Bile has specially launched the [Feast] series of new pet food. We carefully select oriental specialty meat sources and natural herbal extracts to maintain health through food, allowing your pet to enjoy the best taste of the world together.

Market positioning

Search for thousands of miles. Eat in the East—Bile [Feast] series, redefining new domestic products! The BILEX series of pet food highlights the source and nutritional functions of ingredients, bringing a better staple food experience to pets. In addition, the product packaging is also full of memorable points. Combined with hand-painting, regional scenes are integrated into the packaging, such as the glacier water of Xinjiang, the lion dance culture with Guangdong characteristics, etc. I believe that products that pay attention to details and are full of sincerity will be highly praised by pet owners.

Product Highlights

There are five major products in the Bilexi series pet food. There are two types of cat food: the Xin series of full-price cat food with Xinjiang salmon, and the Xian series of full-price cat food with Qinghai yak meat.

Full-price cat food Xinjiang salmon helps pets beautify their hair and skin care. It is added to provide nutrients for hair growth, and combined with green tea and purslane, it contains vitamin E, alkaloids, etc. to maintain the health of skin cells.

Feast series full-price cat food Qinghai Yak The meat is tender, high in protein and low in fat, which increases muscle growth and reduces the burden on the kidneys. Combined with psyllium and dandelion, it can help with urination and reduce urine concentration.

There are three types of dog food: Ningxia Tan Sheep series of full-price dog food, Xinjiang salmon series of full-price dog food, and Maji chicken in Qingyuan, Guangdong series of full-price dog food.

The Xian series of full-price dog food Ningxia Tan Sheep is rich in selenium, calcium, niacin and other elements, which can help promote the growth and repair of bone cells, and is paired with sea buckthorn and drynaria.

The Xinjiang salmon series of full-price dog food is rich in Omega-3 and Omega-6 unsaturated fatty acids, which provide nutrients for hair growth, and is paired with mulberry and aloe vera.

Feast series full-price dog food in Qingyuan, Guangdong Maji and Qingyuan chicken are delicate in texture and easy to absorb. They are also rich in vitamin E, which helps maintain the body's health. It is paired with perilla and astragalus.

In addition, the series of products also have the following four major features:

1. Grain-free, high-meat, high-protein, mild and allergy-friendly, high-quality nutrition, and more secure to eat

Gentle and sensitive, high-quality nutrition, 0 grains, more animal-derived raw materials, higher protein, not only delicious, but also healthy. Each series only has technology and no "hard work".

2. 10% staple food freeze-dried raw meat and bones

-40℃ freeze-drying to quickly lock in freshness, staple food-level nutrition, rich meat, delicious taste, balanced nutrition

Independent Separate packaging, double freshness locking, longer-lasting fragrance

3. Proprietary probiotics

Added 3 kinds of proprietary probiotics, 30 billion added, resistant to gastric acid, high temperature, high viable bacteria efficiency, high retention, direct access to the intestinal tract, balancing intestinal flora, assisting intestinal digestion, and caring for sensitive stomachs

4. Self-developed 45°C fresh meat enzymatic hydrolysis process*

Automatic Grinding fresh meat enzymatic hydrolysis process, enzymatic hydrolysis meat has a richer aroma, fresh taste, and better palatability; enzymatic hydrolysis of fresh meat, refined nutrition, and better absorption

5 , good pet food and peace of mind are the key

Monthly inspection of Bile products

Good quality and peace of mind certified by third-party authoritative organizations

Brand Story

As a Chinese local pet food company, Bile was established in Shanghai in 2006. It has now become a world-renowned pet food manufacturer integrating pet food research and development, production and sales. Since its establishment, the company has been deeply involved in the pet industry and continuously innovated product technology. It hopes that through efforts, it can realize the vision expected by Bile: to provide the happiness brought by people and pets in a simpler and longer way. Bile strives to bring unlimited possibilities to high-end pet food by creating high-quality and distinctive products, and provide a happy choice of high-end pet food.