The dual emotional needs of love and companionship drive the booming development of China's pet market. Thanks to the high frequency of consumption and the rigid need throughout the entire life cycle of pet ownership, pet food has become the first segment to explode. As a pioneer in creating a "specialized pet" system in China, Kairisi has identified market opportunities and entry points, segmented the specialized food segment, and gradually opened up the mass market space.

Currently, the global macroeconomic environment is still full of challenges Challenges: Affected by the general environment, all walks of life are experiencing varying degrees of turbulence and change. China's pet industry has become one of the few markets that has achieved sustained and rapid growth. While showing strong resilience and huge potential, the pet staple food market has also shown some future development trends - refined, scientific, professional, balanced and nutritious healthy staple foods have become the mainstream, and the concept of specialized pet food has grown significantly. .

Kerisi exists because of pets, and it is also because of pets that it continues to explore in depth in the industry. With keen market insight, Kairisi took the lead in proposing the concept of "scientific pet raising, special for pets", focusing on "scientific formula + safety quality control", and is committed to creating high-quality food with high cost performance and high safety to help pets and owners Achieve the desire to accompany each other for a longer period of time.

In order to be the safe choice of pet food for pet owners and to allow Chinese pets to eat safe food, Kairisi continues to increase investment in research and development and continuously improves the supply chain management and control system.

In March 2022, Kairisi teamed up with the Animal Husbandry and Veterinary Research Institute of Shandong Academy of Agricultural Sciences to establish the "Kairisi-Pet Food Nutrition and Safety Research Laboratory", relying on the pet food nutrition research of Shandong Academy of Agricultural Sciences. With advanced research methods, cutting-edge equipment and first-class expert resources in fields, safety testing, and palatability testing, we will work with Kairis R&D personnel to carry out a series of research and testing on pet nutritional needs, product safety, palatability, etc., and will The real productization of academic achievements is applied in the research and development of Kairisi products, and we are dedicated to creating domestically produced good grains.

At the same time, Kairis announced the latest product quality control system standards: human food grade supervision mechanism, which requires core raw materials to meet human food standards to ensure product safety and maintain pet health; testing upgrades, from random inspection to Universal inspections to achieve more transparent safety supervision; the supplier selection criteria have been upgraded, requiring suppliers to meet the standards of “traceable, remotely accessible, and accessible”; and a quality and food quality management system composed of industry expert teams, industry experts, and product users has been established. The special safety inspection team, as the "Safety and Quality Guardian Officer", conducts special quality and food safety inspections at raw material suppliers, manufacturers, and R&D centers from time to time, and traces the factory... The quality commitment made by Kairisi is in line with Cash out gradually.

From human food grade meat sources and ingredients The whole process is traceable, from the disclosure of raw material suppliers and the publication of quality inspection reports by authoritative organizations to the recent live broadcast of CCTV's visit to the "Crystal Kitchen" factory. Faced with the test of CCTV's 360° no-dead-angle footage, Kairis handed over a A really fresh, really transparent and really safe high-scoring answer sheet.

Establishing a scientific awareness of pet care and focusing on precision nutrition research and development, Kairisi will seize the opportunities of industrial change and development to strengthen product quality from raw material entry, production control, quality testing and other aspects. , and contribute to the healthy development of the pet industry.