ALBST, in English, means All+Best, which means "only the best for you." Aobaisi is Tianhong's own brand. Aobaisi pet food respects the principle of "strict selection of quality" of Tianhong's own brand, advocates the scientific and safe development concept of "pet-oriented", and has a 40-year relationship with Thailand's Chia Tai Group. Nutritional research and technical cooperation with Perfect Companion Group select high-quality ingredients and strictly pass HACCP, BRC, ISO22000 and other quality management certifications to provide pets with safe and high-quality food that pets like and owners feel more at ease with.

The original intention of development is to let furry children eat safe food

The development principle of "providing safe and high-quality food for pets" of Orbest pet food is inseparable from the experience of April, the pet category development manager of Tianhong's own brand, as a "mother" of two fur babies.

In 2018, April had her first fur baby. Like all new pet owners, they wanted to give their pets the best food, so they bought expensive imported pet food brands. Faced with the constant exposure of adulteration of overseas brands and non-stop out-of-stock issues, April began to consider whether to continue purchasing.

In 2019, April rescued a disabled fur baby in Alaska. The first time I saw a video of it, I was heartbroken. It was so small, dragging its disabled hind legs, shouting at the top of its lungs at the people coming and going, as if asking for help.

It has to be said that as the two little ones grow up day by day, their appetite increases day by day, and the increasing pet food expenses are indeed very stressful. April decided to switch to mid-to-low-end price pet food, but there were too many new brands and new selling points, too many homogeneous products with uneven prices, and frequent pet food safety issues. Facing the colorful market, April had the worry she had when she first got a pet: "What is the most suitable and safe product for my furry babies?"

After investigation, she found: truly safe and professional products Little pet food. As a "mother" of two fur babies, April believes that loving pets does not necessarily mean giving them the most expensive ones but the safest and most appropriate ones. The best love is to allow them to grow up healthily. Therefore, Obest’s pet food should be safe and high-quality food that pets like and pet owners can rest assured.

Strict attitude makes pet owners feel at ease

at When establishing a development project, "safety" and "quality" are the two issues April is most concerned about. Based on these two principles, the development direction is clear: introduce factories with better qualifications and greater strength, join forces with a more professional R&D team, conduct more rigorous third-party testing, and formulate more stringent quality requirements.

The Perfect Companion Group jointly developed this time is a subsidiary of Thailand’s Charoen Pokphand Group. It entered the pet food industry in 1976 and has 40 years of experience in pet nutrition research. We have modern factories with international standards in Thailand and China, laboratories with international technical levels and R&D equipment to ensure that products and production processes are completed under quality control.

The safety testing of Obest pet food is carried out in accordance with the most stringent international standards and the most complete testing procedures. At present, Obest pet food meets the nutritional requirements standards set by the American Feed Control Council (AAFCO) and the National Research Council (NRC), and has passed quality management certifications such as HACCP, BRC, and ISO22000.

Before the product is launched, the products of Tianhong's own brand are strictly followed before they are released. Standards must have multiple product tests with multiple people. Therefore, Obest pet food adopts standard animal feeding tests to ensure that its products can meet the comprehensive nutritional needs of cats and dogs. In the test, animals were fed this product for six months while closely observed to confirm whether the animals were in a healthy state, confirming that this product can provide comprehensive and balanced nutritional needs for pets at different stages of their growth.

In this way, after more than a year of careful research and development and testing, Obest Pet Food is finally available to everyone. Aobasi pet food is fully fulfilling its promise of "making pets happy and owners feel at ease".