Shengshengbuxiu is the only domestic pet food brand to enter overseas Amazon FBA. It has been successfully sold to more than 300,000 pet families in more than ten countries, with a quarterly repurchase rate of 65%. It is reported that its products all use high-quality human-grade meat sources. In recent years, it has won many honors such as "2020 China Pet Industry Conference Annual Outstanding Brand", "2021 GROW+ China's Most Growth New Consumer Brand", "2021 TBI Outstanding Brand Innovation Award Annual Popular Brand Award" and other honors.

Zhu Zizhan, founder & CEO of Shengshengshuixiu

"All products of Shengshengshuixiu must be After a very rigorous research and development process, whether it is formula framework, raw material selection, or research and development testing, every step of the process is done regardless of cost, and the physiological feedback and physical examination report of each cat and dog are gradually formed. "There is a reputation moat," said Zhu Zizhan, the founder and CEO of Shengshengbuxiang, meticulously, "Our requirements for product quality and quality control are much higher than industry standards, and we do not consider costs in terms of R&D and production. ”

Continuous innovation and research and development, and tight control of product quality. The endless research and development team has determined the range of more than fifty parameters after extensive research and combining the most cutting-edge theoretical research and experimental results. After repeated demonstrations with experts at home and abroad, experimental verification with professional and technical personnel from cooperative factories, and more than 50 broad-spectrum tests, the final formula framework was formed, and each content value must be strictly controlled.

According to Zhu Zizhan, the phosphorus content is closely related to the raw materials used, and the use of offal and leftovers needs to be strictly controlled. The phosphorus content of common puffed grains and freeze-dried foods is above 1.2, and the phosphorus content of Shengshengsixiushi is controlled between 0.8-0.9. On the one hand, this is because there are minimum intake requirements for phosphorus. Products for all ages cannot be less than 0.8%, but it cannot be too high. Too high will cause burden on the kidneys. At the same time, the phosphorus content of products using too much viscera and bone powder and meat powder will increase. Inevitably, the phosphorus content of pure meat raw materials is insufficient. If too much visceral raw materials are not used, a small amount needs to be added to make the phosphorus content exceed the standard line. At this time, accuracy is very important.

Build a professional team and convey the concept of scientific pet raising. As a pet food company, Shengshengshengsi selects talents with high knowledge of pet care and good working qualities, and requires the improvement of talent capabilities based on staged assessments. At the same time, Sheng Sheng Si End has always been based on the keynote of "meeting the health needs of pets" and the concept of "scientific pet raising" as its guidance. It also hopes to promote relevant knowledge to pet-raising families through products as a carrier.

Zhu Zizhan said: "The harmonious coexistence of humans and the animal world is a social topic, and companies can play a role in publicity and implementation, and promote social forces to pay attention to public welfare actions."

Eternal Life has been supporting the development of public welfare undertakings related to animal welfare since its establishment. From the aspects of animal welfare such as improving the living environment of stray animals, medical assistance, adoption, nutrition and health, we act together with frontline public welfare workers, and also use our own media influence, such as self-media platforms, periodicals and newspapers, to advocate more The group pays attention to "stray animal protection" and takes action.

"The number of Chinese pet brands has grown significantly in recent years, and the share and reputation of domestic pet food and supplies have also increased. The significant increase is a gratifying phenomenon. Pet owners are paying more and more attention to the health of cats and dogs, and more parents are beginning to learn to judge the quality of a product by themselves, as long as the product is based on the pet itself. We see a lot of opportunities. The only way to enter the pet industry is to focus on the needs of pets,” said Zhu Zizhan.